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Semrush PPC Fundamentals Exam Answers

6th June 2022

Semrush PPC Fundamentals Exam Answers

Question1 How do you get charged with PPC?

You pay when a user clicks on your ad that leads to your website.
You pay when a user clicks on your ad that leads to your website and makes a purchase.
You pay when ads are shown to a user.

Question 2 Which is NOT true about display advertising?

It brings traffic with the strongest buyer’s intent.
Display traffic is both cheaper and more plentiful.
Your target audience for display advertising is not limited to the number of people looking for you on the web.

Question 3 True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

True
False

Question 4 Which part of the sales funnel has the most users?

The beginning
The end
Same number throughout
The middle

Question 5 Which step in the decision making funnel do most people fit in.

Action
Desire
Interest
Awareness

Question 6 What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

A/B test different variations of stages along the funnel.
Understand the cost for each of the conversions along the funnel.
A/B test different ads for highest CTR.
Know how much to pay per click.

Question 7 More sales copy helps sell to users that are:

Higher up on the decision making funnel (first becoming aware)
Lower on the decision making funnel (ready to take action and buy)
To both groups

Question 8 How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

Limit your advertising to fewer products
Focus on fewer users
Add keywords
Target fewer keywords

Question 9 With search advertising, what are advertisers competing with each other for?

Higher conversion rate
Number of ad clicks
Ad position

Question 10 Google Ads hierarchy, from largest to smallest, is:

MCC -> Account -> Campaign -> Ad Group
Campaign -> Account -> MCC -> Ad Group
Account -> MCC -> Campaign -> Ad Group

Question 11 What are Google Search Partners?

Websites that belong to Google.
Websites that aren’t Google properties, but have a search box which delivers Google’s search results.
Advertising agencies that manage Google search campaigns.

Question 12 The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

beach chair
best beach chair
best beach chairs
beach chairs

Question 13 Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

Maximum, show up
Higher, convert
Lower, sell

Question 14 Which two statements are not true about Google Ads Keyword planner?

It helps forecast the search volume.
It gives keyword ideas.
It is only available in your current location.
It is a not free tool.

Question 15 True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.

True
False

Question 16 What is the primary metric for determining a winning ad?

Lowest cost per click
Clicks
CTR
Ad position

Question 17 What does PLA stand for?

Priority Listing Ad
Paid Listing Ad
Product Listing Ad

Question 18 True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule.

True
False

Question 19 Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

Action
Awarenes
Desire
Interest

Question 20 True or false? Frequency capping sets limits on how many times the same person can see an ad.

True
False

Question 21 How many ad sizes are there on the GDN?

Question 22 Which example of display targeting is NOT one that targets users by content?

Targeting Topics
Placement Targeting
Remarketing
Contextual Targeting

Question 23 Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

text, different
text, identical
banner, identical
banner, different

Question 24 Ads for Universal App Campaigns are created:

Automatically in the Merchant Center.
In the Google Ads UI.
Automatically from the Google Play store listing.

Question 25 True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.

False
True

Question 26 How much budget should you set when launching your Universal App campaigns?

50 times that of your target cost per installation.
The most you’re willing to lose to gather stats until you’re profitable.
25 times that of your target per cost installation.

Question 27 If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

$0.2
$0.002
$0.02
$2

Question 28 Which is not an example of a dimension?

Visitors
Days of the week
Cities
Devices

Question 29 Conversion Optimizer works by:

Automatically adjusting bids keywords as well as other dimensions in a campaign
A/B testing your landing page for higher conversion rates
Automatically finding targeting that will be more likely to convert into users
Running your campaign during hours where users will be more likely to convert

Question 30 True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

False
True

Question 31 True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

False
True

Question 32 When you have dedicated landing pages, who is the home page meant to serve?

Both groups
Users that already know who you are
Users that do not know you

Question 33 Which is NOT a consequence of the situation when you DON’T bid on your brand name?

Losing sales from people that are ready to buy, but research you first.
Losing users who are specifically searching for your brand.
Losing positions in organic SERP.

Question 34 Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

easy, visible, visible
easy, relevant, relevant
complicated, relevant, irrelevant
expensive, top-ranked, relevant

Question 35 How should Remarketing lists be segmented? Choose two options.

Number of visitors to your landing page.
Value of the users on the list.

Different ad messages that could work best with the