Semrush PPC Automation Exam Answers

Semrush PPC Automation Exam Answers

Question1 True or False: The only ad network with automation is Google Ads.

Question 2 What is the difference between Max Conversions and Target CPA?

There is no difference.
Target CPA guarantees a price per conversion, whereas Max Conversions does not.
Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

Question 3 If conversion data is not quite right, what bidding strategy should you use? Choose two options.

Question 4 Which campaign types have smart campaign variations? Choose three options.

Question 5 What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

RSAs require human input for all fields, while DSAs only let you edit descriptions.
There is no difference.
RSAs change formats depending on the device, whereas DSAs don’t.

Question 6 How do learning periods impact campaigns?

They don’t – they are purely for account managers to test what works.
They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

Question 7 Which is a reasonable reason to opt for automation?

Question 8 What’s a reason to opt out of automation?

Question 9 What are the requirements for Smart Display conversions?

At least 50 display conversions or 100 search conversions in a 30-day period
No conversion requirement
15 conversions in a 30-day period

Question 10 Which bidding strategy is NOT eligible for Display campaigns?

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