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Amazon Twitch Gameplan Certification Exam Answers

Amazon’s game plan with Twitch revolves around leveraging the platform’s massive user base and engagement to expand its reach in the gaming industry and beyond. Here are some key aspects of Amazon’s strategy with Twitch:

  1. Monetization: Amazon has been focusing on enhancing monetization opportunities for creators on Twitch. This includes subscription services like Twitch Prime, which offers perks to both streamers and viewers, as well as features like Bits and Channel Memberships.
  2. Advertising: Amazon is exploring various advertising avenues on Twitch, such as display ads, video ads, and sponsored content. They are looking to capitalize on Twitch’s engaged audience to attract advertisers and generate revenue.
  3. Integration with Amazon Services: Amazon has been integrating Twitch with its other services and products. For example, Twitch Prime is bundled with Amazon Prime subscriptions, providing additional benefits to Amazon Prime members and further integrating Twitch into the Amazon ecosystem.
  4. Content Acquisition and Partnerships: Amazon has been investing in content acquisition and partnerships to strengthen Twitch’s offerings. This includes exclusive broadcasting rights for esports events, collaborations with game developers and publishers, and supporting popular streamers and content creators.
  5. Expansion Beyond Gaming: While Twitch started primarily as a platform for gaming content, Amazon is looking to expand its scope to include other types of content, such as music, art, cooking, and more. This diversification aims to attract a broader audience and increase engagement on the platform.
  6. Technology and Innovation: Amazon is continuously investing in technology and innovation to improve the Twitch platform. This includes features like improved streaming quality, interactive experiences for viewers, and tools for content creators to enhance their streams.

Overall, Amazon’s game plan with Twitch involves maximizing the platform’s potential as a leading destination for live streaming content, while also integrating it into the broader Amazon ecosystem to drive growth and revenue.

Amazon Twitch Gameplan Exam Quiz Answers

  • False
  • True
  • Nudity, Pornography and Other Sexual Content
  • Hateful content and Harassment
  • Social media and Sponsorship collaborations
  • Acts of Violence and Threats
  • False
  • True
  • False
  • True
  • False
  • True
  • Twitch Moderators
  • Channel Mods
  • AutoMod
  • 1 business day
  • 3 business days
  • 2 business days
  • 4 business days
  • True
  • False
  • Creators reporting unwanted behavior
  • Users correcting other users
  • Slow mode
  • Tech tools like word filters and bans
  • True
  • False
  • False
  • True
  • True
  • False
  • True
  • False
  • False
  • True
  • Twi-mojis
  • Graphics
  • Emotes
  • E-art
  • Feedback
  • Audiences
  • Trends
  • Content
  • Professional sports (NBA, NFL, etc.)
  • Concerts and live events
  • Cooking
  • Just Chatting
  • False
  • True
  • Australia and USA
  • Europe and USA
  • Brazil and USA
  • Asia and USA
  • Category pages (ex: Just Chatting)
  • Twitch.tv homepage
  • Channel pages (ex: streamer page)
  • Directory pages (ex: Browse)
  • At least 15 unique days of streaming in 30 days
  • 25 hours of Streaming in 30 days
  • 50 followers
  • 3+ average viewers at once on streams
  • False
  • True
  • True
  • False
  • 63%
  • 57%
  • 49%
  • 36%
  • Native Site Integrations
  • Brand Partnership Studios
  • Official Partnerships
  • Custom Programs
  • True
  • False
  • Replace inappropriate language with approved language
  • Fine viewers for negative behavior/language
  • Flag a viewer’s comments to the Twitch moderation team
  • Suspend a viewer permanently
  • False
  • True
  • Purple letter ‘T’
  • Purple thumbs up icon
  • Purple glitch
  • Purple wrench
  • Unique viewers, channels engaged, categories represented
  • Unique viewers, hours watched, concurrent viewers
  • Hours watched, viewer location, concurrent viewers
  • Hours watched, viewer location, games played
  • Twitch Gameplan
  • TAC (Twitch Annual Conference)
  • TwitchConnect
  • TwitchCon
  • True
  • False
  • Love and positive connection with audience
  • Fame and recognition for their talents
  • Sponsorships and free product trials from sponsors
  • Earn a Living doing their favorite type of work
  • True
  • False
  • True
  • False
  • GameScouter
  • Global Analytics Inc.
  • Comscore
  • Twitch homepage, “Browse” page and IRL channel
  • Twitch homepage, “Browse” page and Partner/Affiliate channel pages
  • Twitch homepage, “Browse” page and branded advertiser pages
  • Twitch homepage, “Browse” page and user channel pages
  • True
  • False
  • 30+ hours
  • 15+ hours
  • 20+ hours
  • 25+ hours
  • False
  • True
  • Just Chatting, Sports, Cooking, Music & Arts
  • Crafting, Esports, Music and Arts, Cooking
  • Concerts, Sports, Gaming, Crafting
  • Just Chatting, American football, Fortnite, Cooking
  • Measure the success of its partners
  • Share best practices
  • Inform current and future buys
  • Generate new partners
  • Brand lift measurement
  • Creative/message testing
  • Post-testing video advertising
  • Brand deep dives
  • Over 2 million viewers
  • Over 200,000 viewers
  • Over 50,000 viewers
  • Over 1 million viewers
  • Partner and Affiliate channels
  • Partners and product sponsored channels
  • Channels in Just Chatting and Gaming categories
  • Channels in Sports and Just Chatting
  • True
  • False
  • True
  • False
  • Just.In
  • TwitchTV.com
  • TwitchLive.com
  • Justin.TV
  • Super Leaderboard
  • Twitch Premium Display Media
  • Homepage Headliners
  • Twitch Premium Live Video
  • Cannabis products, UV tanning services, cryptocurrencies
  • Vaping equipment, beauty products, fast food
  • Hair care products, fast food, cars
  • Fantasy sports gambling, online pharmacies, fast food
  • It helps Twitch users identify the most popular games
  • It shows marketing where to target their ads
  • It helps Twitch’s customers remain relevant and authentic
  • False
  • True
  • They are unskippable
  • They are always above the fold
  • Pre-roll ads with video creative can be up to 30 seconds long
  • They can guarantee generating twice as much income
  • First party insights, third party measurement and RPG data
  • Content, Audiences, Trends
  • Live streaming, gaming, Gen Z/Millennials trends
  • Role play games, esports, collaborative gaming
  • Feeling excitement about content
  • Familiarity with celebrities
  • Personal connection
  • Brand loyalty
  • Research Power Group – a community of Twitch users that acts a global source of truth for Twitch insights
  • Real People Guidance – research data that Twitch collects from a list of randomized users
  • Research Program Group – our network of data partners that help us to analysis and validate our measurement data
  • Research and People Guild – a community of Twitch users who help us decide what types of research we should conduct
  • True
  • False
  • Music
  • Homework Help
  • Food & Drink
  • Just Chatting
  • Premium Live Video
  • Top of Funnel Dashboard
  • Display Media
  • Above the Fold advertising
  • False
  • True
  • Username
  • Any user information
  • Global location
  • Email addresses
  • more
  • less
  • They are unskippable
  • They are always above the fold
  • Pre-roll ads with video creative can be up to 30 seconds long
  • They can guarantee generating twice as much income
  • Measure the success of its partners
  • Share best practices
  • Inform current and future buys
  • Generate new partners
  • Replace inappropriate language with approved language
  • Fine viewers for negative behavior/language
  • Flag a viewer’s comments to the Twitch moderation team
  • Suspend a viewer permanently
  • Twitch Moderators
  • Channel Mods
  • AutoMod
  • False
  • True
  • True
  • False
  • Concurrent Viewers
  • A Streamer
  • Chat Screen
  • Channel Recommendations
  • ListenFirst Social Media Listening
  • Futures Valuation
  • RPG Brand Lift Study
  • Nielsen Brand Lift Study
  • Attention
  • Emotion
  • Pages per Session
  • Customer Satisfaction
  • Scaling best practices
  • Full-funnel measurement
  • Evaluating and modernizing capabilities
  • Technology
  • False
  • True
  • True
  • False
  • sponsorships
  • external social media platforms
  • live events
  • custom integrations
  • 47%
  • 72%
  • 22%
  • 81%
  • Content that encourages others to share private personal information without permission
  • Content that encourages consumption or injestion of edible products
  • Content that disrupts, interrupts, or violates the integrity of Twitch services
  • Content that is marketed at children through messaging, imagery, or targeting
  • Increase measurable inventory
  • Increase advertiser trust
  • Increase volume of ads delivered to viewers
  • Increase in measurement set-up efficiency
  • How much is Twitch Advertising driving purchase in market?
  • What audience am I reaching?
  • Is this campaign driving foot traffic to brick-and-mortar locations
  • What is the share of unique audience over linear TV buyers?
  • Alongside the channel selection guide
  • At the top of the main landing page
  • At the end of the first row of suggested categories
  • Inside of the chat box
  • Oprah Winfrey
  • Johnny Carson
  • Jerry Seinfeld
  • Bob Ross
  • 100 million hours
  • 1 billion hours
  • 1 million hours
  • 500 million hours
  • True
  • False
  • Customized Solutions
  • Expertise
  • Media Buying
  • Access to Twitch Community
  • Twitch Tried and True
  • Experiential event activation
  • Sponsored Influencer Program
  • Rewarded Ads
  • True
  • False
  • False
  • True
  • True
  • False
  • Can be found at the end of the first row of suggested categories
  • Fixed, rectangular unit across top of page
  • Renders in the stream directly below the video player
  • Found within the chat box
  • Involves streamer in-game challenges to tap into community competitiveness
  • Use of templated experiences that reward audience participation and encourages friendly competition
  • Streamers develop a diaologue around a brand with their community live
  • Leverage Twitch talent in a commercial to bring a level of authenticity and resonance
  • Stream Display Ads
  • First Impression Takeover
  • Homepage Headliner
  • Bounty Board
  • It offers contextual targeting.
  • It allows activation beyond Amazon DSP locales.
  • It has a fixed CPM with guaranteed delivery.
  • It does not allow for Twitch RPG Solutions

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