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Amazon Ads Advanced Retail Certification Exam Answers


“Amazon Ads Advanced Retail” likely refers to an advanced level of advertising services provided by Amazon for retail businesses. Amazon offers a range of advertising solutions to help retailers promote their products and drive sales on the platform. These advanced services may include more sophisticated targeting options, advanced analytics, custom ad formats, and dedicated support from Amazon’s advertising team.

Some key features of Amazon’s advanced retail advertising services may include:

  1. Enhanced targeting: Advanced targeting options allow advertisers to reach specific audiences based on demographics, shopping behavior, and interests.
  2. Advanced analytics: Detailed analytics and reporting tools provide insights into ad performance, helping advertisers optimize their campaigns for better results.
  3. Custom ad formats: Amazon offers various ad formats, including sponsored products, sponsored brands, and sponsored display ads, with options for customization to suit the advertiser’s goals and brand identity.
  4. Dedicated support: Advertisers may receive dedicated support from Amazon’s advertising experts, who can help with campaign setup, optimization, and troubleshooting.

Overall, Amazon Ads Advanced Retail aims to provide retailers with the tools and support they need to maximize their advertising efforts and drive sales on the Amazon platform.

Amazon Ads Advanced Retail Exam Quiz Answers

  • Amazon Attribution
  • Virtual Bundles
  • Monthly Installments Program
  • Seller University
  • Advertising console
  • Ad Solutions page
  • Shopper engagement index
  • Purchase index
  • Consideration index
  • Brand Metrics
  • Amazon Brand Analytics
  • Amazon Marketing Cloud
  • Amazon Stores offer a standard look and feel to help drive customer satisfaction.
  • Amazon Stores are only discovered by customers who are actively searching for your brand.
  • Amazon Stores allow selling partners to highlight their full catalog of products, including best sellers and the latest deals.
  • True
  • False
  • 2 weeks
  • 4 weeks
  • 1 week
  • Sponsored Products
  • Sponsored Display
  • Sponsored Brands
  • Subscribe & Save
  • Virtual Bundles
  • Monthly Installments Program
  • Offer Subscribe & Save on eligible products to help increase customer loyalty.
  • Conduct A/B tests with product listings to identify optimization opportunities.
  • Test different pricing strategies to see which price maximizes purchases.
  • It enables you to track the performance of your advertising campaigns and measure their effectiveness.
  • It offers comprehensive data on your competitors’ marketing strategies and customer engagement.
  • It provides insights into a breakdown of your sales using various customer categories.
  • Exclusive bundles
  • Customizable bundles
  • Value bundles
  • Amazon’s Choice badge
  • Best Seller badge
  • New Release badge
  • Increase the product price to stay comptetative
  • Use text fields—rather than embedding text in images
  • Obtain more five-star rated reviews
  • True
  • False
  • False
  • True
  • A price discounts
  • A Lightning Deal
  • A social media promo code
  • Selling partners cannot apply product badges, they are automatically applied by Amazon.
  • Selling partners can add this feature when creating their product listing.
  • Selling partners must submit an application through Seller Central.
  • True
  • False
  • Identify which channels are most effectively and efficiently driving value for your business on Amazon.com.
  • Understand which of the audiences you’re engaging with on Amazon.com are contributing to a majority of your sales.
  • Use A/B tests to optimize your product detail pages and ensure your they meet the eligibility requirements for product badges.
  • Order units
  • Repeat customer count
  • Conversion share
  • Lip Scrub with Lavender
  • 8 fl oz- Organique Soothing Lip Balm
  • Organique – Exfoliating Lip Scrub – Lavender, 8 fl oz
  • Traffic
  • Sales
  • Forecasting
  • Amazon Vine
  • Amazon Voice
  • Amazon Today
  • False
  • True
  • False
  • True
  • Global Selling Tool
  • Currency Convertor
  • Build International Listings tool
  • Sales
  • Forecasting
  • Net Pure Product Margin
  • Customer reach and impressions
  • Seller review count
  • Seller fulfillment method
  • True
  • False
  • Amazon Ads API
  • Amazon Brand Registry
  • Selling Partner API
  • A maximum of 7 modules per product detail page
  • 12 module options comprising of text and images
  • Desktop, tablet, and mobile optimization
  • By using the uncustomized A+ Content template to drive consistency across your Store.
  • By embedding text in images to improve your visibility in search results.
  • By use comparison tables to highlight features across your product line.
  • Basic A+ Content
  • Brand Story Content
  • Premium A+ Content
  • False
  • True
  • Local advertising strategies
  • Product packaging and branding
  • Taxes and regulations
  • Selling items in new condition
  • Having 15 or more reviews
  • Having video content on all product detail pages
  • Coupons can’t be offered during holiday seasons.
  • Certified refurbished (renewed) products are ineligible for Coupons.
  • Only vendors are allowed to offer Coupons.
  • Zhang can help customers stay up to date with their brand by highlighting deals and trending products.
  • Zhang can gain custom insights for their Amazon.com customers.
  • Zhang can give exclusive discounts for their brand only to participants of Brand Follow.
  • By sponsoring Amazon Influencer livestreams that are produced by top influencers.
  • By running Sponsored Products campaigns to help drive more product detail page views.
  • By creating product bundles to feature in future livestreams.
  • Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.
  • Customer satisfaction and feedback regarding the product quality and overall shopping experience.
  • Analyzing customer retention and repeat purchase patterns.
  • On the top of the product detail page.
  • On the Today’s Deals page.
  • As a badge on the product image.
  • Traffic
  • Forecasting
  • Net Pure Product Margin
  • A coupon
  • A buy one get one promotion
  • A social media promo
  • By monitoring competitor ad campaigns and adjusting ad placements accordingly.
  • By targeting lower competition keywords and adding them to product listing titles and descriptions.
  • By analyzing customer reviews and feedback for product improvement opportunities.
  • Glance views, vendor confirmation rate, and probability levels.
  • Sell through rate, unhealthy inventory cost, and ultra-fast track rate.
  • Net pure product margin, ordered revenue, and shipped units.
  • Promotions
  • Deals
  • Coupons
  • False
  • True
  • True
  • False
  • They must have a 4-star average customer review rating.
  • They must have A+ Premium content on all their product detail pages.
  • They must meet a projected customer demand threshold.
  • False
  • True
  • The predictive size of the audience aware of your brand relative to your most comparable peers.
  • The volume of shoppers who have searched for your brand or products, but did not engage further with your brand in the selected category.
  • The number of products appearing on the Amazon.com discovery page after shoppers search with a query.
  • True
  • False
  • When the purchase is complete with the clipped Coupon applied.
  • After the Coupon code is used at checkout.
  • As soon as the Coupon is clipped by customers.
  • False
  • True
  • Amazon Live
  • Product Opportunity Explorer
  • Amazon Vine
  • The total number of views the product detail page receives, when a vendor is the featured seller.
  • The total number of stock units in Amazon fulfillment centers that is in sellable condition.
  • The estimated stock necessary to satisfy customer demand.
  • Brand Metrics
  • Amazon Retail Analytics
  • Amazon Attribution
  • Product Opportunity Explorer
  • Brand Follow
  • Mangage Your Experiments
  • 7-Day Deals
  • Best Deals
  • Top Deals
  • The percentage of clicks to impressions for products originated from the search results page.
  • The percentage of purchases to clicks for products originated from the search results page.
  • The total number of product clicks or glance views that originated from the search results page.
  • Brand Follow
  • Stores
  • Amazon Brand Registry
  • Repeat purchase behavior
  • Search catalog performance
  • Top search terms
  • By suggesting products to offer promotions on.
  • By recommending products to discontinue.
  • By identifying products to offer in virtual bundles.
  • The campaign will switch to a product listing where you are the Featured Offer.
  • The campaign will continue to deliver impressions.
  • The entire campaign with stop.
  • False
  • True
  • False
  • True
  • Buy one get one promotion
  • Price or percentage discounts
  • Social media promo codes
  • Have products for sale on Amazon.com.
  • Opt-in to participate on their product detail page.
  • Submit a form in Seller Central.
  • The campaign will keep running but the product will show out of stock to customers.
  • The visibility of just that product will automatically pause.
  • The entire campaign will automatically pause.
  • Amazon reporting tool
  • Amazon metrics tool
  • Amazon retail insight tools
  • To complete legal documents
  • To provide customer support
  • To negotiate shipping fees
  • Amazon Retail API API
  • Selling Partner API
  • Amazon Ads API
  • False
  • True
  • False
  • True
  • 22
  • 20
  • 15
  • True
  • False
  • Books are a restricted category for Promotions.
  • Jane is considered a vendor and can’t run Promotions.
  • Jane must be invited by Amazon.com to run Promotions.
  • Best Deals
  • Top Deals
  • Lightning Deals
  • Best Deals
  • Top Deals
  • Lightning Deals
  • The Promotion must be for a product with at least 20 reviews.
  • The Promotion must be for a parent ASIN.
  • The Promotion must offer the lowest price for the product on Amazon.com.
  • Minimum number of product reviews are met
  • Media impressions exceed the target threshold
  • Mandatory attributes are present on the product detail page
  • Basic A+ Content
  • Brand Story Content
  • Premium A+ Content
  • They are charged a base merchandising fee that is a one-time flat cost.
  • They are charged for each Lighting Deal that is submitted and successfully runs.
  • They are charged a per-unit funding fee which is determined by the seller.
  • Fulfilment fees
  • Redemption fees
  • No fees are included

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