Advanced Google Analytics Assessment 4 Answers

Question 1: What is “remarketing” in Google Analytics?

When users visit a website for the first time and complete a conversion
When users are shown targeted ads to bring them back to a website and encourage a conversion
When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
When a user buys an available product from a competitor

Question 2: To enable remarketing in Google Analytics, what must first be enabled?

(select all that apply)

Question 3: Which remarketing audiences can be defined in Google Analytics?

(select all that apply)

Question 4: Remarketing can show relevant ads on which Google properties?

(select all that apply)

Question 5: What is the maximum duration a user can be included in a remarketing audience?

Question 6: What Google Analytics data can be used to define a remarketing audience?

(select all that apply)

Question 7: How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

Question 8: Which users could be targeted with Dynamic Remarketing to bring them back to a website?

(select all that apply)

Question 9: To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

Question 10: To set up Dynamic Remarketing, what must first be created in Google Analytics?

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