Home Uncategorised Engagement & Nurture Marketing Strategies Coursera Quiz Answers

Engagement & Nurture Marketing Strategies Coursera Quiz Answers

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Engagement & Nurture Marketing Strategies Coursera Quiz Answers

Week 2: Quiz 1 – Social Media Marketing Specialization Coursera Quiz Answers

Question 1: Which of the following would be the best application for engagement marketing?

  • Products which provide several options or choices within a brand.
  • Expensive products which require a long decision and financing process, such as buying a new car.
  • Commodity or impulse products or products with a short selling process.
  • Products that do not have a specific target market.

Question 2: Which of the following is social strategies used by organizations focuses on growing social audiences and attracting people to social assets?

  • Engagement Marketing
  • Social IMC
  • Product placement marketing
  • Nurture marketing

Question 3: What is the success of Engagement Marketing measured in?

  • Bottom-line business metrics; Return-on-investment
  • Social metrics, such as followers and likes
  • Leads turned to prospects
  • Sales metrics

Question 4: What type of engagement marketing strategy involves reaching a target market with content that is so “awesome,” those who access it will tell all of their friends about it?

  • Going viral
  • Nurture marketing
  • Social IMC
  • Long selling process

Question 5: Which of the following statements is true of anonymous relationships with a target market?

  • Companies will use a database to track these individual relationships.
  • Companies communicate with these relationships individually.
  • Companies can communicate with them using a social handle.
  • Anonymous relationships are typically cultivated in Nurture or Social IMC strategies.

Question 6: The social site Upworthy found that viral content occurs when you address three parameters. Which of the following is NOT one of those parameters?

  • The content must be visual.
  • The content must be unique and something they have not seen before.
  • The content must be meaningful to the target market.
  • The content must blend in with other common marketing.

Week 3: Quiz 2 – Social Media Marketing Specialization Coursera Quiz Answers

Question 1: Nurture Marketing is designed to develop which of the following?

  • Anonymous likes and follows on social media
  • A community-minded focus
  • A 1-to-1 sales relationship with social visitors.
  • Only first engagement opportunities

Question 2: Which of the following is true about Embrace Marketing? Check all that apply: (This question has more than one correct answer)

  • The Nurture Marketing and Social IMC strategies are two types of Embrace Marketing.
  • Short-term, anonymous relationships are common with Embrace Marketing.
  • Database-driven, long-term relationships are common with Embrace Marketing.
  • Embrace is an acronym that stands for Empowering Brand Activated Community Engagement.

Question 3: Which of the following are the most important questions to ask in a Nurture Marketing strategy? Check all that apply. (This question has more than one correct answer)

  • “Where are you in the product purchase lifecycle?”
  • “How many likes and follows have we generated?”
  • “Who are you?”
  • “How many emails would you like to receive?”

Question 4: After acquiring registration and email information from prospects, a company should NOT do which of the following?

  • Database the user’s email and registration information.
  • Send daily emails about their products and services in order to generate sales.
  • Observe users using their web, social sites, and private virtual communities.
  • Engage users in real-time marketing.

Question 5: Which of the following is typically a feature of the landing page? Check all that apply. (This question has more than one correct answer)

  • Knowledgebase data fields
  • Company logo and title
  • Social links to like or follow
  • High impact sales copy

Question 6: Which of the following will help ensure future success when collecting knowledgebase data? Check all that apply. (This question has more than one correct answer)

  • Companies should keep it short and simple. The more information they ask for, the more registrants they will lose.
  • Companies should attach a tracking cookie to allow them to understand their market segment and current point in the product purchase lifecycle.
  • Companies should not include opt-outs so that every registrant will get the same emails.
  • Companies should send registrants a follow-up email invitation to access your relevant content, ensuring accuracy of their email address.

Week 4: Quiz 3 – Social Media Marketing Specialization Coursera Quiz Answers

Question 1: Which of the following statements best describes a filter and focus blog?

  • The blog author(s) filter through various subjects and markets and focus on different markets and topics each week.
  • The blog filters through one particular expert’s writings and re-hashes them for quicker consumption.
  • The blog filters through all of the readable information on the topic and focuses on the most complex and intricate information on the subject for only the most well-informed readers.
  • The blog author(s) filters through all of the relevant content from the experts on a subject and narrows it down to the most timely, relevant, and credible information and recommendations.

Question 2: Which of the following are important in creating effective, impactful blog posts? Check all that apply. (This question has more than one correct answer)

  • Catchy headlines
  • Clean formatting
  • Images
  • Relevant topic
  • Formal, complex words and jargon

Question 3: When formatting a blog article, which of the following is NOT recommended?

  • Using short headers and sub-headers
  • Long paragraphs that explore topics in depth.
  • Bulleted and numbered lists
  • Bold and italics to add emphasis and draw attention

Question 4: What information should be included in a successful filter and focus blog article? Check all that apply. (This question has more than one correct answer)

  • Unbiased, summaries of information from the experts
  • A way to contact you
  • Relevant and actionable recommendations
  • Topics specifically involving what is successful in the target market

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