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The Importance of Listening Coursera Quiz Answers

Module 2: The Importance of Listening Coursera Quiz Answers

Week 1: Quiz 1 – Social Media Marketing Specialization Coursera Quiz Answers

  • an application programming interface.
  • any single entry or posting on any type of social media.
  • any writing that is generated by a word processor.
  • a portion of an entry containing important analysis information.
  • document
  • SocialGist
  • API
  • snippet
  • To extract social data in real-time from a social site.
  • To standardize the connection of learning systems with external service tools.
  • Microblogging within social networks.
  • Generating discussion about social media.
  • What happens on the internet, stays on the internet.
  • If something is free, you are the product.
  • In order to capitalize on the potential of collection social data, it is important to know what the various tools do, but not how they actually work.
  • Somebody is always trying to figure out who you are, what you do and what your future might hold.
  • Themes/Topics
  • Sentiment
  • Categories
  • Intentions

Week 2: Quiz 2 – Social Media Marketing Specialization Coursera Quiz Answers

  • Companies search for nicknames, initials or abbreviations when using social monitoring systems.
  • Companies use APIs to extract social data in real-time from a social site.
  • Companies assume communities are referring to them by name.
  • Companies follow communities and groups associated with their product or service type.
  • Organizations, including your company and your competition.
  • Products and services.
  • Key people in these organizations.
  • Topics of interest to the community.

Week 3: Quiz 3 – Social Media Marketing Specialization Coursera Quiz Answers

  • When you need to analyze a topic over a period of time
  • When you want a word cloud
  • When you want to analyze a certain language
  • When you want to explore a certain country
  • Snippet
  • Social
  • Mention
  • Document

Week 4: Quiz 4 – Social Media Marketing Specialization Coursera Quiz Answers

  • Developing social strategies
  • Developing personal brands
  • Real-time marketing
  • Crisis management
  • Paying extra fees to free social monitoring services to get enhanced capabilities.
  • Sharing tweets, blogs, and other media of your influencers with a positive tone.
  • Giving constructive criticism to influencers and members of the community when they post something.
  • Giving your influencers a list of topics and categories you would like them to post about.
  • They create a relationship with them and announce their latest products to these followers first.
  • They bypass this group to focus on more traditional advertising campaigns.
  • They pay their most influential fans to share advertisements on their profiles.
  • They hire them as social media consultants.
  • Twitter and Facebook
  • At the first posting
  • When it appears on the news or in print
  • At the second posting

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