Google Tag Manager Fundamentals Assessment 3 Answers

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Question 1: To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

(select all answers that apply)

• A Custom Segment
• The data layer
• A Data Layer variable
• A Google Analytics tag with a Custom Dimension

Question 2: The data layer “push” method allows you to do what?

• Push data from Google Analytics to your website
• Push data from your website into the data layer
• Push data from Google Ads to the data layer
• Push data from one Tag Manager account to another

Question 3: To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

(select all answers that apply)

• A Trigger
• The data layer
• A Data Layer variable
• A Google Analytics tag with a Custom Metric

Question 4: To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

• The Tag Manager account ID
• The Analytics property ID
• A Javascript push method
• The Custom Dimension index number

Question 5: To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

• The Tag Manager account ID
• The Analytics property ID
• A Javascript push method
• The Custom Metric index number

Question 6: What event type would you choose to track button clicks using an event trigger?

• Click
• Form
• Page View
• History Change

Question 7: What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

(select all answers that apply)

• Submit button clicks
• Play button video clicks
• Menu selection
• Closing a web page

Question 8: What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

• Page Path variable
• URL variable
• Click Classes variable
• DOM element

Question 9: What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

• URL Port
• URL Query
• URL Fragment
• URL Path

Question 10: Which built-in variable should you use to define an event trigger based on the class of a Submit button?

• Built-in Event variable
• Built-in Element variable
• Built-in Click Classes variable
• Built-in Click Target variable