Home Certification Google Digital Unlocked-Lesson 5 Get started with search

Google Digital Unlocked-Lesson 5 Get started with search

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Google Digital Unlocked-Lesson 5 Get started with search exam answers

1) Why are search engines a great place for a business to be found?

  • People pay to use search engines, so there is a wealthy customer base there
  • People who search are actively looking for information, products or services
  • Search engines are a big trend these days
  • Search engines guarantee new customers

2)What technology do search engines use to ‘crawl’ websites?

  • Androids
  • Interns
  • Automatons
  • Bots

Which of the following can help a search engine understand what your page is about?

  • The date it was published
  • The number of images used
  • The total number of words
  • The title tag

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

  • Organic search results
  • The search results page
  • Business directories
  • Display advertising networks

Which of these is an important factor in the paid search auction system?

  • How famous your brand name is
  • How cool your logo is
  • How long your business has been around
  • How relevant your ads are

Which of these can Google Search Console help you to do?

  • It helps you increase your social media following
  • It helps you optimise your Google My Business listing
  • It helps you understand which keywords people are searching for on Google
  • It helps you run A/B tests on your home page

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