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Google Digital Unlocked-Lesson 5 Get Started With Search Quiz Answers

Module 1

Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru.

What are a few techniques he could use to make his website more relevant to its desired users?

Question 1: Point out unique aspects of his business

  • True\
  • False

Question 2: Write a blog to sing the praises of his Peruvian beans

  • True\
  • False

Question 3: Make sure his shop appears on Google maps

  • True\
  • False

Question 4: Paste in a product description of his Peruvian beans that he found on another website

  • True
  • False\

Question 5: Try to get other coffee-enthusiasts to review his business/website

  • True\
  • False

Module 2

Question 1: Image file names

  • True/
  • False

Question 2: Page titles

  • True/
  • False

Question 3: Key words in the content

  • True/
  • False

Question 4: Keyword meta tags

  • True
  • False/

Module 3

Seth is considering advertising his business using paid search results.

What do you think makes paid search advertising so effective as a marketing method?

Look at the following statements and decide whether they are true or false.

Question 1: Seth’s adverts are shown to people who are already interested in his type of business.

  • True\
  • False

Question 2: Seth will only be charged for advertising when his ad appears in the search results.

  • True\
  • False

Question 3: The paid search results are given a more prominent position on the search results page.

  • True
  • False\

Question 4: Seth will be charged for advertising only when someone clicks on his ad.

  • True\
  • False

Module 4

Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers.

How can Google Search Console help Seth with this?

Question 1: It can help show whether he’s using proper keywords in his content

  • True/
  • False

Question 2: It can recommend better page titles for Seth to use

  • True/
  • False

Question 3: It can recommend content that will drive more traffic to his site

  • True
  • False/

Module 5

Question 1: Why are search engines a great place for a business to be found?

  • People pay to use search engines, so there is a wealthy customer base there
  • People who search are actively looking for information, products or services/
  • Search engines are a big trend these days
  • Search engines guarantee new customers

Question 2: What technology do search engines use to ‘crawl’ websites?

  • Androids
  • Interns
  • Automatons
  • Bots/

Question 3: Which of the following can help a search engine understand what your page is about?

  • The date it was published
  • The number of images used
  • The total number of words
  • The title tag/

Question 4: Fill in the blank:

Spending money on search advertising influences how your website appears in _.

  • Organic search results
  • The search results page/
  • Business directories
  • Display advertising networks

Question 5: Which of these is an important factor in the paid search auction system?

  • How famous your brand name is
  • How cool your logo is
  • How long your business has been around
  • How relevant your ads are/

Question 6: Which of these can Google Search Console help you to do?

  • It helps you increase your social media following
  • It helps you optimise your Google Business Profile listing
  • It helps you understand which keywords people are searching for on Google/
  • It helps you run A/B tests on your home page

Module 6

Question 1: Why are search engines a great place for a business to be found?

  • People pay to use search engines, so there is a wealthy customer base there
  • People who search are actively looking for information, products or services
  • Search engines are a big trend these days
  • Search engines guarantee new customers

Question 2: What technology do search engines use to ‘crawl’ websites?

  • Androids
  • Interns
  • Automatons
  • Bots

Question 3: Which of the following can help a search engine understand what your page is about?

  • The date it was published
  • The number of images used
  • The total number of words
  • The title tag

Question 4: Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

  • Organic search results
  • The search results page
  • Business directories
  • Display advertising networks

Question 5: Which of these is an important factor in the paid search auction system?

  • How famous your brand name is
  • How cool your logo is
  • How long your business has been around
  • How relevant your ads are

Question 6: Which of these can Google Search Console help you to do?

  • It helps you increase your social media following
  • It helps you optimise your Google My Business listing
  • It helps you understand which keywords people are searching for on Google
  • It helps you run A/B tests on your home page

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