Wednesday , February 21 2024
Breaking News

Google Digital Unlocked-Lesson 5 Get started with search

Module 1

Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru.

What are a few techniques he could use to make his website more relevant to its desired users?

Question 1 Point out unique aspects of his business

True\
False

Question 2 Write a blog to sing the praises of his Peruvian beans

True\
False

Question 3 Make sure his shop appears on Google maps

True\
False

Question 4 Paste in a product description of his Peruvian beans that he found on another website

True
False\

Question 5 Try to get other coffee-enthusiasts to review his business/website

True\
False

Module 2

Question 1 Image file names

True/
False

Question 2 Page titles

True/
False

Question 3 Key words in the content

True/
False

Question 4 Keyword meta tags

True
False/

Module 3

Seth is considering advertising his business using paid search results.

What do you think makes paid search advertising so effective as a marketing method?

Look at the following statements and decide whether they are true or false.

Question 1 Seth’s adverts are shown to people who are already interested in his type of business.

True\
False

Question 2 Seth will only be charged for advertising when his ad appears in the search results.

True\
False

Question 3 The paid search results are given a more prominent position on the search results page.

True
False\

Question 4 Seth will be charged for advertising only when someone clicks on his ad.

True\
False

Module 4

Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers.

How can Google Search Console help Seth with this?

Question 1 It can help show whether he’s using proper keywords in his content

True/
False

Question 2 It can recommend better page titles for Seth to use

True/
False

Question 3 It can recommend content that will drive more traffic to his site

True
False/

Question 1 Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there
People who search are actively looking for information, products or services/
Search engines are a big trend these days
Search engines guarantee new customers

Question 2 What technology do search engines use to ‘crawl’ websites?

Androids
Interns
Automatons
Bots/

Question 3 Which of the following can help a search engine understand what your page is about?

The date it was published
The number of images used
The total number of words
The title tag/

Question 4 Fill in the blank:

Spending money on search advertising influences how your website appears in _.

Organic search results
The search results page/
Business directories
Display advertising networks

Question 5 Which of these is an important factor in the paid search auction system?

How famous your brand name is
How cool your logo is
How long your business has been around
How relevant your ads are/

Question 6 Which of these can Google Search Console help you to do?

It helps you increase your social media following
It helps you optimise your Google Business Profile listing
It helps you understand which keywords people are searching for on Google/
It helps you run A/B tests on your home page

1) Why are search engines a great place for a business to be found?

  • People pay to use search engines, so there is a wealthy customer base there
  • People who search are actively looking for information, products or services
  • Search engines are a big trend these days
  • Search engines guarantee new customers

2)What technology do search engines use to ‘crawl’ websites?

  • Androids
  • Interns
  • Automatons
  • Bots

Which of the following can help a search engine understand what your page is about?

  • The date it was published
  • The number of images used
  • The total number of words
  • The title tag

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

  • Organic search results
  • The search results page
  • Business directories
  • Display advertising networks

Which of these is an important factor in the paid search auction system?

  • How famous your brand name is
  • How cool your logo is
  • How long your business has been around
  • How relevant your ads are

Which of these can Google Search Console help you to do?

  • It helps you increase your social media following
  • It helps you optimise your Google My Business listing
  • It helps you understand which keywords people are searching for on Google
  • It helps you run A/B tests on your home page

About Clear My Certification

Check Also

CCNA Routing & Switching Certification |CCNA (Cisco Certified Network Associate) Certificate

CCNA (Cisco Certified Network Associate) Routing and Switching is a certification program offered by Cisco …

Leave a Reply

Your email address will not be published. Required fields are marked *