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Google Digital Unlocked-Lesson 4 Plan Your Online Business Strategy Quiz Answers

Module 1

Question 1: What should his first step be?

  • Define business goals/
  • Create an email template
  • Find an investor
  • Ask the bank for advice

Question 2: What should his second step be?

  • Launch a blog
  • Hire an assistant
  • Design a logo
  • Write a mission statement/

Question 3: What should his third step be?

  • Launch an advertising campaign
  • Identify his USP/
  • Launch a newsletter
  • Hire an accountant

Module 2

Question 1: He should focus on duplicating his successful offline marketing efforts to an online audience

  • True
  • False/

Question 2: He should sell at a cheaper price on the website to attract more customers

  • True
  • False/

Question 3: He should identify his various online and offline audiences, and how best to engage them

  • True/
  • False

Question 4: He should consider paid online advertising as the sole means of promoting his business online

  • True
  • False/

Module 3

Question 1: Ensure 80% of clients use the gym’s online system to book personal training appointments

  • True
  • False/

Question 2: Increase how much money customers spend in the gym’s juice bar

  • True
  • False/

Question 3: A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’

  • True/
  • False

Question 4: Ensure 90% of new gym members book an induction session within the first two weeks of joining

  • True/
  • False

Module 4

Question 1: What is the first step in creating an online business strategy?

  • Identifying business goals\
  • Understanding what the competition is doing
  • Knowing the market
  • Aligning goals to the strategy

Question 2: What is the purpose of the ‘See, Think, Do, Care’ framework?

  • To help determine a marketing strategy
  • To help a business understand the customer journey online\
  • To help a business reach a global audience
  • To give insight into specific customer groups

Question 3: Why is optimising customer touchpoints online beneficial for businesses?

  • It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • It gives businesses the opportunity to save money on online advertising
  • It provides customers with value every time they come into contact with a brand, helping build trust\
  • It gives businesses an opportunity to collect more data from potential customers

Question 4: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

  • Incorporate it within marketing materials across all channels to help raise customer awareness\
  • Create an email campaign letting your customers know why you are unique
  • Film a video explaining your unique selling point and send it to employees
  • Create a press release and distribute it through your channels

Question 5: What type of information can KPIs provide?

  • Audience segmentation
  • Long-term projections\
  • Financial viability
  • Board decisions

Module 5

Question 1: What is the first step in creating an online business strategy?

  • Identifying business goals
  • Understanding what the competition is doing
  • Knowing the market
  • Aligning goals to the strategy

Question 2: What is the purpose of the ‘See, Think, Do, Care’ framework?

  • To help determine a marketing strategy
  • To help a business understand the customer journey online
  • To help a business reach a global audience
  • To give insight into specific customer groups

Question 3: Why is optimising customer touchpoints online beneficial for businesses?

  • It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • It gives businesses the opportunity to save money on online advertising
  • It provides customers with value every time they come into contact with a brand, helping build trust
  • It gives businesses an opportunity to collect more data from potential customers

Question 4: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

  • Incorporate it within marketing materials across all channels to help raise customer awareness
  • Create an email campaign letting your customers know why you are unique
  • Film a video explaining your unique selling point and send it to employees
  • Create a press release and distribute it through your channels

Question 5: What type of information can KPIs provide?

  • Audience segmentation
  • Long-term projections
  • Financial viability
  • Board decisions

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