Priya Dogra – Certification | Jobs | Internships
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Module 1
Question 1: What should his first step be?
- Define business goals/
- Create an email template
- Find an investor
- Ask the bank for advice
Question 2: What should his second step be?
- Launch a blog
- Hire an assistant
- Design a logo
- Write a mission statement/
Question 3: What should his third step be?
- Launch an advertising campaign
- Identify his USP/
- Launch a newsletter
- Hire an accountant
Module 2
Question 1: He should focus on duplicating his successful offline marketing efforts to an online audience
- True
- False/
Question 2: He should sell at a cheaper price on the website to attract more customers
- True
- False/
Question 3: He should identify his various online and offline audiences, and how best to engage them
- True/
- False
Question 4: He should consider paid online advertising as the sole means of promoting his business online
- True
- False/
Module 3
Question 1: Ensure 80% of clients use the gym’s online system to book personal training appointments
- True
- False/
Question 2: Increase how much money customers spend in the gym’s juice bar
- True
- False/
Question 3: A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
- True/
- False
Question 4: Ensure 90% of new gym members book an induction session within the first two weeks of joining
- True/
- False
Module 4
Question 1: What is the first step in creating an online business strategy?
- Identifying business goals\
- Understanding what the competition is doing
- Knowing the market
- Aligning goals to the strategy
Question 2: What is the purpose of the ‘See, Think, Do, Care’ framework?
- To help determine a marketing strategy
- To help a business understand the customer journey online\
- To help a business reach a global audience
- To give insight into specific customer groups
Question 3: Why is optimising customer touchpoints online beneficial for businesses?
- It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
- It gives businesses the opportunity to save money on online advertising
- It provides customers with value every time they come into contact with a brand, helping build trust\
- It gives businesses an opportunity to collect more data from potential customers
Question 4: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
- Incorporate it within marketing materials across all channels to help raise customer awareness\
- Create an email campaign letting your customers know why you are unique
- Film a video explaining your unique selling point and send it to employees
- Create a press release and distribute it through your channels
Question 5: What type of information can KPIs provide?
- Audience segmentation
- Long-term projections\
- Financial viability
- Board decisions
Module 5
Question 1: What is the first step in creating an online business strategy?
- Identifying business goals
- Understanding what the competition is doing
- Knowing the market
- Aligning goals to the strategy
Question 2: What is the purpose of the ‘See, Think, Do, Care’ framework?
- To help determine a marketing strategy
- To help a business understand the customer journey online
- To help a business reach a global audience
- To give insight into specific customer groups
Question 3: Why is optimising customer touchpoints online beneficial for businesses?
- It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
- It gives businesses the opportunity to save money on online advertising
- It provides customers with value every time they come into contact with a brand, helping build trust
- It gives businesses an opportunity to collect more data from potential customers
Question 4: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
- Incorporate it within marketing materials across all channels to help raise customer awareness
- Create an email campaign letting your customers know why you are unique
- Film a video explaining your unique selling point and send it to employees
- Create a press release and distribute it through your channels
Question 5: What type of information can KPIs provide?
- Audience segmentation
- Long-term projections
- Financial viability
- Board decisions
