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Google Digital Unlocked-Lesson 4 Plan your online business strategy

Module 1

Question 1 What should his first step be?

Define business goals/
Create an email template
Find an investor
Ask the bank for advice

Question 2 What should his second step be?

Launch a blog
Hire an assistant
Design a logo
Write a mission statement/

Question 3 What should his third step be?

Launch an advertising campaign
Identify his USP/
Launch a newsletter
Hire an accountant

Module 2

Question 1 He should focus on duplicating his successful offline marketing efforts to an online audience

True
False/

Question 2 He should sell at a cheaper price on the website to attract more customers

True
False/

Question 3 He should identify his various online and offline audiences, and how best to engage them

True/
False

Question 4 He should consider paid online advertising as the sole means of promoting his business online

True
False/

Module 3

Question 1 Ensure 80% of clients use the gym’s online system to book personal training appointments

True
False/

Question 2 Increase how much money customers spend in the gym’s juice bar

True
False/

Question 3 A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’

True/
False

Question 4 Ensure 90% of new gym members book an induction session within the first two weeks of joining

True/
False

Module 4

Question 1 What is the first step in creating an online business strategy?

Identifying business goals\
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy

Question 2 What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy
To help a business understand the customer journey online\
To help a business reach a global audience
To give insight into specific customer groups

Question 3 Why is optimising customer touchpoints online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact with a brand, helping build trust\
It gives businesses an opportunity to collect more data from potential customers

Question 4 Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness\
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels

Question 5 What type of information can KPIs provide?

Audience segmentation
Long-term projections\
Financial viability
Board decisions

1) What is the first step in creating an online business strategy?

  • Identifying business goals
  • Understanding what the competition is doing
  • Knowing the market
  • Aligning goals to the strategy

2)What is the purpose of the ‘See, Think, Do, Care’ framework?

  • To help determine a marketing strategy
  • To help a business understand the customer journey online
  • To help a business reach a global audience
  • To give insight into specific customer groups

3)Why is optimising customer touchpoints online beneficial for businesses?

  • It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • It gives businesses the opportunity to save money on online advertising
  • It provides customers with value every time they come into contact with a brand, helping build trust
  • It gives businesses an opportunity to collect more data from potential customers

4)Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

  • Incorporate it within marketing materials across all channels to help raise customer awareness
  • Create an email campaign letting your customers know why you are unique
  • Film a video explaining your unique selling point and send it to employees
  • Create a press release and distribute it through your channels

5)What type of information can KPIs provide?

  • Audience segmentation
  • Long-term projections
  • Financial viability
  • Board decisions

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