Home Certification Google Digital Unlocked-Lesson 4 Plan your online business strategy

Google Digital Unlocked-Lesson 4 Plan your online business strategy

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Google Digital Unlocked-Lesson 4 Plan your online business strategy exam answers

1) What is the first step in creating an online business strategy?

  • Identifying business goals
  • Understanding what the competition is doing
  • Knowing the market
  • Aligning goals to the strategy

2)What is the purpose of the ‘See, Think, Do, Care’ framework?

  • To help determine a marketing strategy
  • To help a business understand the customer journey online
  • To help a business reach a global audience
  • To give insight into specific customer groups

3)Why is optimising customer touchpoints online beneficial for businesses?

  • It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • It gives businesses the opportunity to save money on online advertising
  • It provides customers with value every time they come into contact with a brand, helping build trust
  • It gives businesses an opportunity to collect more data from potential customers

4)Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

  • Incorporate it within marketing materials across all channels to help raise customer awareness
  • Create an email campaign letting your customers know why you are unique
  • Film a video explaining your unique selling point and send it to employees
  • Create a press release and distribute it through your channels

5)What type of information can KPIs provide?

  • Audience segmentation
  • Long-term projections
  • Financial viability
  • Board decisions

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