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Google Digital Unlocked-Lesson 3 Build your web presence

Module 1

Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work.

How good is your tech knowledge?

Can you check the facts for Addie?

Question 1 An IP address is made up of a string of numbers that can be located by any device connected to the internet.

True\
False

Question 2 A browser figures out where online content is hosted and displays it to the user.

True\
False

Question 3 Every website is hosted on a server.

True\
False

Question 4 When users navigate to a website it is known as ‘hosting’.

True
False\

Module 2

Question 1 : Addie is drafting a description for the About Us page of her bakery website.

Which do you think works best?

Love cake? So do we. Here at Knead to Know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.

Our business is driven by our vision and objective – to commit to sustainable, local produce that engages with and builds community spirit./

We are the best bakers in town. Just like that!

Question 1 Addie wants to make her website easy to navigate.

Which of the following features should Addie include on every page of her website?

Select All Correct Responses

  • Side menu
  • About Us information
  • Bakery logo leading to homepage
  • Search field
  • Watch the lesson

Module 3

Question 1
To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it.

Different elements will cause the page to take longer to load, so she needs to get the right mix for the site.

Can you put the following elements in order from the ones with the longest load time to the shortest?
Click and hold to drag the items into the right order, then select Submit.

  • 2 minute HD advertising video for the bakery
  • Large high res, full screen background image
  • 20 second explainer animation
  • Low res compressed thumbnail image
  • Twitter button that links out to twitter page
  • Text descriptions

Module 4

Question 1 Which of the following statements is true when it comes to developing a web presence for a business?

Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
Building a new website requires a large budget
Mobile apps enable your customers to purchase your products without being on your website/
All businesses must have a website to sell products

Question 2 What is a web server?

The customer service representative you can call when you have questions about your website
The answer you get when you search a term on the web
A computer connected to the Internet with software that allows it to host all the components of your website/
The device that determines the speed of your mobile connection

Question 3 Fill in the blank:

A __ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink/
Return link
Menu bar
Breadcrumb

Question 4 Which of the following is something you’ll probably want to exclude from your website?

Prices
A lot of deep scientific information and detailed statistics/
Special offers
Certifications to show you’re qualified to provide a service

Question 5 Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you
A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address/
An icon button that takes the customer to your social media accounts
Ahotline phone number that helps users complete their purchases

Question 6 What should you consider when developing your website content?

What your customers are looking for/
Your latest promotions and discounts
Your brand values
Whether the content will go viral or not

Module 5

1)Which of the following statements is true when it comes to developing a web presence for a business?

  • Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
  • Building a new website requires a large budget
  • Mobile apps enable your customers to purchase your products without being on your website
  • All businesses must have a website to sell products

2)What is a web server?

  • The customer service representative you can call when you have questions about your website
  • The answer you get when you search a term on the web
  • A computer connected to the Internet with software that allows it to host all the components of your website
  • The device that determines the speed of your mobile connection

3)Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

  • Hyperlink
  • Return link
  • Menu bar
  • Breadcrumb

4)Which of the following is something you’ll probably want to exclude from your website?

  • Prices
  • A lot of deep scientific information and detailed statistics
  • Special offers
  • Certifications to show you’re qualified to provide a service

5)Which of the following is an example of a ‘call to action’ on a website?

  • A list of phone numbers customers can use to get in contact with you
  • A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
  • An icon button that takes the customer to your social media accounts
  • A hotline phone number that helps users complete their purchases

6)What should you consider when developing your website content?

  • What your customers are looking for
  • Your latest promotions and discounts
  • Your brand values
  • Whether the content will go viral or not

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