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Google Digital Unlocked-Lesson 2 Your First Steps in Online Success Quiz Answers

Module 1

Question 1: Show which pages of a website are most popular.

  • True\
  • False

Question 2: Log which items of the website are clicked on.

  • True\
  • False

Question 3: List which parts of the website a user doesn’t like.

  • True
  • False\

Question 4: Identify where in the world visitors are logging on from.

  • True\
  • False

Module 2

Question 1: Which tool helps you measure the success of your website?

  • Keyword Planner
  • Ad Gallery
  • Ad Preview Tool
  • That’s right! Analytics can help a business improve its online activities. By tracking what people do on your site, you can start to understand what’s working and what’s not.\

Question 2: Which of the following statements is true when it comes to taking a business online?

  • Stick to what you are doing and don’t make changes
  • The same content works across online and offline platforms
  • Use analytics to make informed decisions\
  • Use analytics to track your customers across the Internet

Question 3: Which term best describes the business activity that occurs when website visitors buy products or services from you online?

  • E-commerce\
  • Display advertising
  • Search engine marketing
  • Pay per click

Question 4: Which of the following statements is true when marketing your business online?

  • You need a website to show up in search results
  • You’ll reach a similar client base to the one you have in the real world
  • You’ll be seen by the same volume of customers whether you use search advertising or not
  • Social media is a great way to engage your audience\

Module 3

Question 1: Which tool helps you measure the success of your website?

  • Keyword Planner
  • Ad Gallery
  • Ad Preview Tool
  • Analytics

Question 2: Which of the following statements is true when it comes to taking a business online?

  • Stick to what you are doing and don’t make changes
  • The same content works across online and offline platforms
  • Use analytics to make informed decisions
  • Use analytics to track your customers across the Internet

Question 3: Which term best describes the business activity that occurs when website visitors buy products or services from you online?

  • E-commerce
  • Display advertising
  • Search engine marketing
  • Pay per click

Question 4: Which of the following statements is true when marketing your business online?

  • You need a website to show up in search results
  • You’ll reach a similar client base to the one you have in the real world
  • You’ll be seen by the same volume of customers whether you use search advertising or not
  • Social media is a great way to engage your audience

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