Home Certification Google Digital Unlocked-Lesson 2 Your first steps in online success

Google Digital Unlocked-Lesson 2 Your first steps in online success

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Google Digital Unlocked-Lesson 2 Your first steps in online success exam answers

1)Which tool helps you measure the success of your website?

  • Keyword Planner
  • Ad Gallery
  • Ad Preview Tool
  • Analytics

2)Which of the following statements is true when it comes to taking a business online?

  • Stick to what you are doing and don’t make changes
  • The same content works across online and offline platforms
  • Use analytics to make informed decisions
  • Use analytics to track your customers across the Internet

3)Which term best describes the business activity that occurs when website visitors buy products or services from you online?

  • E-commerce
  • Display advertising
  • Search engine marketing
  • Pay per click

4) Which of the following statements is true when marketing your business online?

  • You need a website to show up in search results
  • You’ll reach a similar client base to the one you have in the real world
  • You’ll be seen by the same volume of customers whether you use search advertising or not
  • Social media is a great way to engage your audience

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