Module 1
Question 1 :Show which pages of a website are most popular.
True\
False
Question 2 :Log which items of the website are clicked on.
True\
False
Question 3 :List which parts of the website a user doesn’t like.
True
False\
Question 4:Identify where in the world visitors are logging on from.
True\
False
Module 2
Question 1 Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
- That’s right! Analytics can help a business improve its online activities. By tracking what people do on your site, you can start to understand what’s working and what’s not.\
Question 2 Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don’t make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions\
- Use analytics to track your customers across the Internet
Question 3 Which term best describes the business activity that occurs when website visitors buy products or services from you online?
- E-commerce\
- Display advertising
- Search engine marketing
- Pay per click
Question 4 Which of the following statements is true when marketing your business online?
- You need a website to show up in search results
- You’ll reach a similar client base to the one you have in the real world
- You’ll be seen by the same volume of customers whether you use search advertising or not
- Social media is a great way to engage your audience\
1)Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
- Analytics
2)Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don’t make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions
- Use analytics to track your customers across the Internet
3)Which term best describes the business activity that occurs when website visitors buy products or services from you online?
- E-commerce
- Display advertising
- Search engine marketing
- Pay per click
4) Which of the following statements is true when marketing your business online?
- You need a website to show up in search results
- You’ll reach a similar client base to the one you have in the real world
- You’ll be seen by the same volume of customers whether you use search advertising or not
- Social media is a great way to engage your audience