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Google Digital Unlocked-Lesson 1 The Online Opportunity Quiz Answers

Module 1

Question 1 of 4: The increased use of the Internet presents a lot of potential for which types of businesses?

  • All businesses
  • Small business owners
  • International businesses
  • Local businesses

Question 2 of 4: Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

  • Sending flyers with your web address to customers
  • Creating a business listing in online local directories
  • Increasing print and billboard advertising
  • Building a team of digital advertising experts

Question 3 of 4: Which of the following is the easiest way for visitors to learn about a business while visiting a website?

  • Getting a free ‘taster’ of one of your products when they sign up to receive emails
  • Listening to an audio file that auto plays whenever someone visits your site
  • Browsing your product pages and reviewing the Frequently Asked Questions page
  • Reading the terms and conditions for your products on your site

Question 4 of 4: What is a key benefit of having an online presence for a business?

  • The ability to sell products directly to customers through social media
  • Being visible when people search for a business like yours
  • Sending users emails to update them on new products
  • Being able to offer new customers promotional discounts

Module 2

Question 1 of 4: Gather customer feedback

  • An online gallery
  • Email survey\
  • A map
  • Social media page

Question 2 of 4: Tell customers about the extended opening hours

  • An online gallery
  • Email survey
  • A map
  • Social media page\

Question 3 of 4: Show customers Hamish’s latest hair looks

  • An online gallery\
  • Email survey
  • A map
  • Social media page

Question 4 of 4: Help local customers find the new salon

  • An online gallery
  • Email survey
  • A map\
  • Social media page

Module 3

Question 1 of 4: Buy ad space on a search results page

  • True\
  • False

Question 2 of 4: Bid for keywords to display your content in search engines

  • True/
  • False

Question 3 of 4: Tag keywords within your website content

  • True
  • False\

Question 4 of 4: Optimise your website’s design

  • True
  • False\

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