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Google Digital Unlocked-Lesson 1 The Online Opportunity

Module 1

Question 1 of 4

The increased use of the Internet presents a lot of potential for which types of businesses?

  • All businesses
  • Small business owners
  • International businesses
  • Local businesses

Question 2 of 4
Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

  • Sending flyers with your web address to customers
  • Creating a business listing in online local directories
  • Increasing print and billboard advertising
  • Building a team of digital advertising experts

Question 3 of 4

Which of the following is the easiest way for visitors to learn about a business while visiting a website?

  • Getting a free ‘taster’ of one of your products when they sign up to receive emails
  • Listening to an audio file that auto plays whenever someone visits your site
  • Browsing your product pages and reviewing the Frequently Asked Questions page
  • Reading the terms and conditions for your products on your site

Question 4 of 4

What is a key benefit of having an online presence for a business?

  • The ability to sell products directly to customers through social media
  • Being visible when people search for a business like yours
  • Sending users emails to update them on new products
  • Being able to offer new customers promotional discounts

Module 2

Question 1 of 4 :Gather customer feedback

An online gallery
Email survey\
A map
Social media page

Question 2 of 4 :Tell customers about the extended opening hours

An online gallery
Email survey
A map
Social media page\

Question 3 of 4 : Show customers Hamish’s latest hair looks

An online gallery\
Email survey
A map
Social media page

Question 4 of 4 : Help local customers find the new salon

An online gallery
Email survey
A map\
Social media page

Module 3

Question 1 of 4

Buy ad space on a search results page

True\
False

Question 2 of 4

Bid for keywords to display your content in search engines

True/
False

Question 3 of 4

Tag keywords within your website content

True
False\

Question 4 of 4

Optimise your website’s design

True
False\

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