Priya Dogra – Certification | Jobs | Internships
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Module 1
Question 1: Esmeralda runs a local bike shop.
If she advertises her shop using the internet, Esmeralda could reach people in many different countries.
But she doesn’t want to do that. She wants to target her online ads to local customers.
How can she do this effectively?
Select All Correct Responses
- Show ads to people within 10 miles of her shop
- Display the ad during the shop’s opening hours
- Tailor her ads for people who live locally
- Hand out flyers and business cards to local shops
Module 2
Question 1: Esmeralda runs a local bike shop.
She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilise this technology.
She has a couple of ideas how to use the app to engage her customers.
Can you remove the ideas that do not need GPS?
Select All Correct Responses
- Send sales alerts when customers are near the shop
- Notify people of promotional events like a free tune-up
- Direct customers to Esmeralda’s shop
- Send personalised coupons to repeat customers
- Let customers schedule appointments for repairs
Module 3
Question 1: Esmeralda owns a bike shop and wants to make her website interesting for local customers.
She’s currently planning blog content that will help her show up on searches for local shops.
She’s had an idea for a post about famous cyclists and one about popular bike trails in the area.
Which one do you think Esmeralda should start with?
- A post about famous cyclists.
- Popular bike trails in the area.\
Module 4
Question 1: Which of the following factors help search engines determine if your business is local?
- Location details on the website, quality content and how mobile friendly the website is/
- Location details on the website, list of shops local to you and a contact form
- Quality content, list of local suppliers and location details
- Location GPS tags on photos, quality content and how mobile friendly the website is
Question 2: When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
- Because local users tend to use their mobile devices when they’re out of the house/
- Because mobiles will replace desktop computers
- Because all online users browse on mobile devices these days
- Because marketing for mobile is more cost effective
Question 3: Which of the following can help you gain visibility in search engines?
- Adding relevant content that highlights the location of your business/
- Including your address on your Twitter account
- Optimising your site for desktop devices only
- Adding a list of shops local to you on your website
Module 5
Question 1: Which of the following factors help search engines determine if your business is local?
- Location details on the website, quality content and how mobile friendly the website is
- Location details on the website, list of shops local to you and a contact form
- Quality content, list of local suppliers and location details
- Location GPS tags on photos, quality content and how mobile friendly the website is
Question 2: When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
- Because local users tend to use their mobile devices when they’re out of the house
- Because mobiles will replace desktop computers
- Because all online users browse on mobile devices these days
- Because marketing for mobile is more cost effective
Question 3: Which of the following can help you gain visibility in search engines?
- Adding relevant content that highlights the location of your business
- Including your address on your Twitter account
- Optimising your site for desktop devices only
- Adding a list of shops local to you on your website
