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MODULE 1: Question 1: Time spent on site Metric/ Conversion Dimension Question 2: Visitor’s device type Metric Conversion Dimension/ Question 3: Visitor’s location Metric Conversion Dimension/ Question 4: Signing up to the newsletter Metric Conversion/ Dimension MODULE 2: Question 1: Linda’s analytics data shows people unsubscribing from her newsletter after …

MODULE 1: Question 1: Justin is a passionate cook. He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients. How could Justin reach his customers through online video? Select All Correct Responses Upload cooking videos to YouTube Advertise on other videos to promote his recipes Add …

MODULE 1: Question 1: Colin distributes a popular movie review podcast called ‘Film Talk’ from his website. He wants to use display advertising to attract new visitors to his site. Take a look at the three adverts. Pick the one you think will draw the most visitors. Text-based ad Video …

Question 1: If you own a film blog, which type of customer can you expect to reach with display advertising? People who use ad-blockers and are interested in your subject People who haven’t read your blog before but are interested in your subject Only people who have read your blog …

MODULE 1: Question 1: Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones? Select All Correct Responses It’s a good way of …

Module 1: Question 1: Could it help her find cheaper suppliers? True False/ Question 2: Could it help her develop a stronger brand identity? True/ False Question 3: Could it help her understand her customers’ shopping preferences? True False/ Question 4: Could it help her connect with the right audience? …

Module 1: Question 1: Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective? Google Keyword Planner/ Google Analytics Hootsuite Module 2: Question 1: Mo is …

Module 1 Question 1: When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? Redesign your website colour scheme Optimise your site/ Create a mobile app Shorten your website content Question 2: What does responsive design mean? Your visitors can manually …

Module 1: Question 1 of 1:Lily runs a vintage clothing shop and wants to engage more with her customers online. She currently posts to two social media networks but wants to develop a full social media strategy. Review the possible options. Can you place them into the right order, starting …

Module 1 Question 1: Start a conversation with your followers True/ False Question 2: Comment on all of your followers’ personal posts True False/ Question 3: Delete all negative comments True False/ Question 4: Post regularly True/ False Question 5: Name and shame competitors True False/ Module 2 Lily has …