Wednesday , June 19 2024
Breaking News

Amazon DSP Certification Exam Answers 2021

The Amazon DSP Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This Certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or self-service.  

Here are all the possible questions and answers of Amazon DSP Certification Exam:

This assessment is comprised of 47 questions which cover topics related to the Amazon DSP.

  • You will have 120 minutes to complete the assessment.
  • Achieve a score of 80% to pass the assessment.
  • You may not review your answers once they’ve been submitted.
  • If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
  • You may attempt the assessment again after 24 hours.
  • The line item is not spending enough of the allocated budget.
  • The line item is spending its budget at an optimal pace.
  • The line item is achieving its performance goal but has potential to perform better.
  • The line item is not achieving its desired KPI or goal.
  • 3P vendor report
  • Deal report
  • Performance report
  • Audience segmentation report
  • Programmatic advertising
  • Direct advertising
  • False
  • True
  • Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items
  • Increase bids and frequency caps on these line items
  • No action should be taken
  • Shift budget away from these line items to lower performing/delivering line items
  • Invitation-only marketplace allowing select buyers to bid on impressions
  • Exclusive supply sources available in the Amazon DSP
  • Code is placed directly on participating websites and apps
  • Amazon’s marketplace of 10,000+ directly integrated sites and apps
  • Advertiser hashed audiences
  • Amazon audiences
  • Advertiser audiences from a pixel
  • Advertiser audiences from a DMP
  • False
  • True
  • Shoppers are not moving from the consideration to purchase stage.
  • Shoppers are not moving from the purchase to advocacy stage.
  • Shoppers are not moving from the awareness to consideration stage.
  • Shoppers are not moving from the advocacy to loyalty stage.
  • CPC
  • CPM
  • dCPM
  • 30 days
  • 60 days
  • 14 days
  • 7 days
  • True
  • False
  • Out-of-stock issues
  • all of these
  • Poor customer reviews
  • Prime Day
  • FAlse
  • True
  • LS – Drama Movie Interest
  • LS – Parents with Children in Household
  • LS – Music, Movies, TV Fans
  • LS – Sports Fans
  • Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
  • Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
  • The buying process for programmatic advertising is automated.
  • The majority of programmatic ads are purchased using a CPM or dCPM model.
  • True
  • False
  • Supply selected for a line item
  • KPIs selected for an order
  • Type of creative selected
  • Duration of campaign
  • Maintain high standards
  • Follow industry trends
  • Adhere to strict guidelines
  • Maintain a positive customer experience for Amazon shoppers
  • Complete
  • Clear
  • All of these
  • Free of distractions
  • Brand lift
  • Detail page view rate (DPVR)
  • Click-through rate (CTR)
  • Return on ad spend (ROAS)
  • Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
  • The Amazon DSP only offers manual optimization.
  • The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
  • The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
  • Relax the viewability setting
  • Decrease bids
  • Select any unchecked supply sources
  • Decrease frequency caps
  • Impressions served
  • Click-through rate
  • Brand halo
  • Add to cart
  • It works to bid the best value for a given impression based on a selected conversion type.
  • It works to select the best supply options based on campaign settings.
  • It works to adjust frequency caps based on a selected conversion type.
  • It works to adjust viewability constraints based on campaign settings.
  • Manual optimizations
  • Neither of these
  • Automatic optimizations
  • Upgrade today
  • UNMISSABLE SUMMER DEALS!
  • Hurry while supplies last
  • Shop now!
  • CTAs are not allowed in display ads
  • CTAs are not allowed in ads that appear off Amazon
  • The custom image should not duplicate information that is in the e-commerce section
  • To be able to optimize to the ones performing best
  • To increase the campaign’s reach
  • To reduce time needed to set-up the campaign
  • To maximize viewability
  • True
  • False
  • Audience segmentation and all data
  • Performance and all data
  • 3P vendor and deal
  • Performance and audience segmentation
  • Report
  • Setup
  • Optimize
  • Review
  • Third-party exchanges
  • Private marketplaces (PMPs)
  • Amazon Publisher Services
  • Amazon O&O properties
  • Link in campaign
  • Link out campaign
  • Select only auctioned supply
  • Select all supply options
  • Select only Amazon O&O properties
  • Select only non-auctioned supply
  • Open auction
  • Fixed price
  • Private auction
  • An advertiser never needs to review brand halo metrics.
  • When reviewing a campaign’s performance toward a purchase goal.
  • When reviewing a campaign’s performance toward an awareness goal.
  • When reviewing a campaign’s performance toward a consideration goal.
  • Private marketplaces (PMPs)
  • Amazon Publisher Services (APS)
  • Third-party exchanges
  • Amazon O&O properties
  • Amazon Publisher Services (APS)
  • PMP preferred deal
  • Open exchange
  • PMP private auction
  • Advertiser C wins and pays $1.11
  • Advertiser A wins and pays $1.04
  • Advertiser C wins and pays $1.05
  • Advertiser B wins and pays $1.11
  • Fixed auction
  • Open auction
  • Private auction
  • Amazon Publisher Services (APS)
  • Third-party exchanges
  • Private marketplaces (PMPs)
  • Amazon O&O properties
  • Shift budget from high-performing line items to the underperforming/underdelivering line items.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
  • Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions
  • Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
  • April 4th click
  • April 1st impression
  • April 7th impression
  • April 9th purchase
  • October 6th
  • October 1st
  • September 26th
  • September 25th
  • Advertisers of brands that sell goods/services on Amazon
  • Advertisers of a service that Amazon does not offer
  • Any advertiser
  • Advertisers of a product under a category that Amazon does not offer
  • Detail page view
  • Add to cart
  • Purchase
  • Retail insights

About Clear My Certification

Check Also

Google Adwords Certification – Google Adwords MCQ (Muliple Choice Questions) | The Digital ADDA

AdWords is an advertising system Google developed to help businesses reach online target markets through …

Leave a Reply

Your email address will not be published. Required fields are marked *