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Amazon Ad Server Certification Exam Answers

Amazon Ad Server refers to the suite of advertising technologies and services offered by Amazon for advertisers and publishers. It encompasses various tools and platforms that allow advertisers to create, manage, and optimize their advertising campaigns across Amazon’s network of websites, apps, and devices.

Key components of Amazon Ad Server include:

  1. Amazon Advertising Platform (AAP): AAP is Amazon’s demand-side platform (DSP) that enables advertisers to programmatically buy display and video ads across Amazon sites and apps, as well as third-party websites and apps.
  2. Amazon Publisher Services (APS): APS provides tools and services for publishers to monetize their digital content through advertising. This includes ad serving solutions, header bidding technology, and analytics.
  3. Amazon Sponsored Ads: These are pay-per-click advertising placements within Amazon’s own ecosystem, including on product search results pages and product detail pages. Advertisers can bid on keywords to have their products displayed prominently to relevant shoppers.
  4. Amazon Attribution: Amazon Attribution allows advertisers to measure the impact of their non-Amazon advertising campaigns (such as display ads, social media ads, and search ads) on Amazon sales and conversions.
  5. Amazon Measurement and Reporting Tools: Amazon provides various tools and dashboards for advertisers to monitor the performance of their campaigns, track key metrics, and generate reports.

Overall, Amazon Ad Server offers a comprehensive set of tools and services for advertisers and publishers to reach their target audiences, drive sales, and maximize their return on investment (ROI) through advertising on Amazon’s platforms and beyond.

Amazon Ad Server Exam Quiz Answers

  • They are all aggregated reports
  • They can be exported as .csv files
  • They are available in the form of a report builder
  • Report templates are available across all types
  • True
  • False
  • True
  • False
  • False
  • True
  • 10
  • 15
  • 20
  • 5
  • False
  • True
  • Creative refresh
  • Bulk attach
  • Smart upload
  • Ad creation wizard
  • Winner event
  • Conversion activity
  • Conversion path
  • True
  • False
  • Primary attribution model
  • Primal attribution model
  • Account-level attribution model
  • Main attribution model
  • Up to 15 impression and click-trackers
  • One: an impression or a click-tracker
  • None
  • Two: one impression and one click-tracker
  • Six months
  • Two months
  • Three months
  • One month
  • No action is needed, you can proceed to import clickthrough URLs
  • The import process has stalled
  • You should check the tool icon and fix the errors
  • False
  • True
  • Applying changes to a placement ad only affects the placement ad
  • You can edit multiple placement ads by editing the master ad
  • Placement ads can be duplicated together with the master ad
  • Deleting a master ad does not delete the placement ad(s)
  • CPM
  • CPC
  • CPA

Impressions (1)

Clicks (2)

Conversion activity (3)

  • False
  • True
  • False
  • True
  • Path to conversion
  • Deduplication
  • Single conversion record
  • Piggybacking
  • Add a custom field on the ad level and use it as token
  • Add special instructions to each placement
  • Use API to pass additional data
  • This is not possible
  • The fourth ad in sequence
  • The first ad in sequence
  • No ad will be served at all
  • The default images
  • Creative refresh
  • Ads location
  • Account library
  • Assets library
  • False
  • True
  • Raw data feed
  • Aggregated report
  • Path to conversion report
  • Conversion summary report
  • If/then logic
  • Common logic
  • Propositional logic
  • Aristotle’s logic
  • True
  • False
  • Set up a new activity rule based on the clicked element from the iFrame and ask the webmaster to place the Tag Manager code within the iFrame source
  • Set up a new activity rule based on the URL of the page containing the button
  • Ask the webmaster for the button’s CSS selector and set up a new activity rule based on the clicked element
  • It is not possible to map a button on a page
  • True
  • False
  • True
  • False
  • A single file with data from Anna’s main account only
  • Multiple files, one per each advertiser under Anna’s main account
  • A single file with data from all accounts selected
  • Multiple files, one per each account selected in the RDF
  • Two
  • One
  • Four
  • Three
  • Test Tag Manager
  • Define activity rules within Tag Manager and map one or more webpages to corresponding conversion and retargeting activities.
  • Determine campaign KPIs, requirements around conversion and third-party tags as well as their retargeting strategy. Then, identify webpages which will be tracked and used for retargeting.
  • Publish Tag Manager
  • Revenue-sharring referral rule
  • Social referral rule
  • Other referral rule
  • Search referral rule
  • Conversion activity
  • Winner event
  • Conversion path
  • False
  • True
  • False
  • True
  • Inform the customer this is not possible
  • Group placements in packages for each site
  • Divide the budget per placement and enter it as a unit limit
  • Place all ads in one delivery group per site
  • False
  • True
  • Custom
  • Analytics
  • Privacy
  • Regional
  • True
  • False
  • Tracking
  • In-banner
  • In-stream video
  • In-stream video tracking
  • False
  • True
  • JavaScript
  • iFrame
  • HTTPS
  • HTTP
  • Within the advertiser settings
  • Within campaign settings
  • Within account settings
  • Within the Tag Manager settings
  • True
  • False
  • She cannot pull reports for individual accounts at all. Ana can only filter reports by campaigns.
  • She can use the existing user account and only select relevant agency account for her report
  • She should log into each agency account separately to see data and get reports
  • Every month
  • When the Tag Manager name is changed
  • When any of the three main tag settings (protocol, data layer object name, return server response as) change
  • When requested by the advertiser’s webmaster
  • False
  • True
  • True
  • False
  • Path to conversion report
  • One of the report templates
  • Aggregated report
  • Raw data feed
  • Tokens added to the placement tag
  • Email to third party where this is specifically mentioned
  • Special instructions section in the exported placement tag .txt file
  • Retargeting activity
  • Conversion activity
  • Third-party activity
  • Bonus activity
  • Aggregated reports
  • API integrations
  • Tokens
  • Export tags in Excel files and send relevant file to each publisher
  • Ask publishers to make the changes to each code manually according to their respective needs
  • Change placement and tag settings for each placement and click Save. SAS will automatically update the tags.
  • Inform the publishers that there is only one placement tag format that she can generate
  • True
  • False
  • Anna can duplicate her template, set it up to include the data Jessica expects to review and then add Jessica as a recipient
  • Anna can copy the template over to Jessica’s user account directly in the SAS UI
  • Anna’s report template cannot be shared with another user
  • The Tag Manager can automatically collect all data
  • The Tag Manager has no limitations
  • The Tag Manager is prevented from automatically collecting data
  • The Tag Manager cannot be used at all
  • No, you should sign in to SAS first in order to view details in the Tags Tester tool
  • No need to access SAS, everything is visible/shown in the Tags Tester tool
  • Yes, clicking any of the links in the “name” column will redirect you to the corresponding entity in SAS
  • False
  • True
  • False
  • True
  • False
  • True
  • Delimiters
  • Metrics
  • Advertisers
  • Dimensions
  • False
  • True
  • True
  • False
  • False
  • True
  • Monitor data and use creative refresh to replace the underperforming ads
  • Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
  • Monitor performance and manually increase delivery group weights in favor of the best performing ads
  • Add five delivery groups to the same placement and detach the underperforming ones
  • This is not something you can choose
  • Only search campaigns
  • Only display campaigns
  • Both display and search campaigns
  • Change placement and tag settings for each placement and click Save.
  • Create a placement package.
  • Import placements with the Excel template
  • Manage placements using the ads mapping table
  • Aggregated reports
  • Tokens
  • API integrations
  • Account-level attribution model
  • Primary attribution model
  • Primal attribution model
  • Main attribution model
  • 10
  • 15
  • 20
  • 5
  • True
  • False
  • The import process has stalled
  • You should check the tool icon and fix the errors
  • No action is needed, you can proceed to import clickthrough URLs
  • Other third-party activity
  • Third-party retargeting tracking activity
  • Third-party conversion tracking activity
  • True
  • False
  • Retargeting activity
  • Conversion activity
  • Third-party activity
  • Bonus activity
  • Conversion activity
  • Conversion path
  • Winner event
  • Standard Feed
  • Interactions Feed
  • Site Activities Feed
  • True
  • False
  • Conversions
  • Third Party Activity
  • Variables
  • Retargeting
  • Raw data feed
  • Path to conversion report
  • One of the report templates
  • Aggregated report
  • History
  • Information
  • Edits
  • Logs
  • Monitor data and use creative refresh to replace the underperforming ads
  • Monitor performance and manually increase delivery group weights in favor of the best performing ads
  • Add five delivery groups to the same placement and detach the underperforming ones
  • Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
  • False
  • True
  • Conversion activity
  • Winner event
  • Conversion path
  • True
  • False
  • Regional
  • Analytics
  • Custom
  • Privacy
  • Once per orderID/sessionID
  • Once per browser session
  • Always
  • Once per day
  • Determine the KPIs (1)
  • Create a Tag Manager (2)
  • Create Activity Rules and relevant Conversion/Retargeting Activities (3)
  • Publish and implement the Tag Manager code (4)
  • Test the Tag Manager (5)
  • False
  • True
  • In the head of the webpage
  • Directly into the body of that webpage
  • Into the click button
  • In-stream tracking
  • In-stream video
  • In-banner
  • Tracking
  • True
  • False
  • Applying changes to a placement ad only affects the placement ad
  • You can edit multiple placement ads by editing the master ad
  • Placement ads can be duplicated together with the master ad
  • Deleting a master ad does not delete the placement ad(s)
  • True
  • False
  • JavaScript
  • iFrame
  • HTTPS
  • Activity rules based on CSS selectors will not work
  • noscript tag fetches all advertiser data from the webpage
  • Tag variables can only be added manually
  • Only image and URL third-party pixels will be able to execute
  • False
  • True
  • Conversion activity
  • Product-based activity
  • Third-party activity
  • Retargeting activity
  • This is not something you can choose
  • Both display and search campaigns
  • Only display campaigns
  • Only search campaigns
  • True
  • False
  • False
  • True
  • Other third-party activity
  • External conversion tracking activity
  • Third-party retargeting tracking activity
  • True
  • False
  • Piggybacking
  • Path to conversion
  • Attribution conversion model
  • Deduplication
  • Delimiters
  • Metrics
  • Dimensions
  • Advertisers
  • She can use the existing user account and only select relevant agency account for her report
  • She cannot pull reports for individual accounts at all. Ana can only filter reports by campaigns.
  • She should log into each agency account separately to see data and get reports
  • True
  • False
  • False
  • True
  • False
  • True
  • Within the advertiser settings
  • Within the Tag Manager settings
  • Within account settings
  • Within campaign settings
  • Event level data is available across all types
  • They are all aggregated reports
  • They are available in the form of a report builder
  • They can be exported as .csv files
  • True
  • False
  • Ad creation wizard
  • Smart upload
  • Attachment tool
  • Creative refresh
  • True
  • False
  • True
  • False

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