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Twitter Video Campaigns Exam Answers

Twitter video campaigns are a powerful tool for brands and individuals alike to engage with their audience, increase brand awareness, and drive specific actions such as website visits or app installs. Here’s a breakdown of what they entail:

  1. Objective Setting: Like any marketing campaign, it’s crucial to start with clear objectives. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost app installs? Defining your goals will shape the rest of your campaign strategy.
  2. Content Creation: Create compelling video content tailored to your objectives and target audience. Twitter videos can be up to 2 minutes and 20 seconds long, but shorter videos often perform better due to the platform’s fast-paced nature. Make sure your videos are visually appealing, engaging, and relevant to your audience’s interests.
  3. Ad Formats: Twitter offers various ad formats for video campaigns, including in-stream video ads, promoted video tweets, and video website cards. Each format has its own advantages and can be used to achieve different objectives.
  4. Audience Targeting: Twitter provides robust targeting options to ensure your video reaches the right audience. You can target based on demographics, interests, behaviors, keywords, and even tailored audiences (e.g., website visitors or email subscribers).
  5. Budgeting and Bidding: Determine your budget and bidding strategy based on your objectives and the competitiveness of your target audience. Twitter offers options for both automatic and manual bidding, allowing you to control how much you’re willing to pay for each video view or other actions.
  6. Monitoring and Optimization: Once your campaign is live, closely monitor its performance using Twitter’s analytics tools. Pay attention to metrics like video views, engagement rate, click-through rate, and conversion rate. Use this data to optimize your campaign in real-time, adjusting targeting, bidding, or creative elements as needed to improve results.
  7. Testing and Iteration: Don’t be afraid to experiment with different video content, ad formats, targeting options, and messaging strategies. A/B testing can help you identify what works best for your audience and refine your approach over time.
  8. Compliance and Best Practices: Ensure your video content complies with Twitter’s advertising policies and guidelines. Additionally, follow best practices for video production, such as using captions for accessibility, optimizing for mobile viewing, and incorporating strong calls-to-action.

By following these steps and continually refining your approach based on insights and feedback, you can create effective Twitter video campaigns that resonate with your audience and achieve your marketing objectives.

Twitter Video Campaigns Certification Exam Answers

  • The autoplay GIF or video appears at the top of the Explore tab, with the advertiser’s #hashtag, trend description, and “Promoted by Brand” copy
  • The trend moves down to the Trends section (without the GIF).
  • An advertiser’s pinned Tweet at the top and a timeline of other Tweets that contain the hashtag is populated.
  • The autoplay GIF or video appears as a Tweet on the viewer’s timeline.
  • CPM.
  • CPV
  • CPCV
  • Viewability
  • 3s/100% video views
  • Video views
  • 15s video views
  • Followers campaign
  • Video Ads with Website Buttons
  • Video Ads
  • Video Ads with Polls
  • Video Ads with Conversation Buttons
  • 2s/50%
  • 3s/100%
  • 6s/50%
  • 15s video view
  • Amplify Campaign
  • Influencer campaigns
  • #Editing&Optimization
  • Out of Home Retrofit
  • @CheesyVelveeta showcased a positive human interaction associated with Velveeta Shells & Cheese.
  • @CheesyVelveeta applied prominent text overlays to promote their brand’s story.
  • @CheesyVelveeta ran a groundbreaking “Blank” video campaign
  • @CheesyVelveeta created a global contest
  • IO, T&Cs, & SOW
  • SOPs
  • SOW
  • T&Cs
  • Your handle’s logo
  • A time countdown
  • A publisher thumbnail
  • Twitter’s logo
  • @SpecialK provided a short Tweet Copy that conveys a clear and focused message.
  • @SpecialK featured strong connections between the Video Ads and the Tweet Copy.
  • @SpecialK used hashtags to drive higher favorability and message association.
  • @SpecialK used paragraph breaks and tweet threads to create a unique message.
  • You can expect your brand slogan to translate to a hashtag.
  • You should reward users for interacting with your hashtag.
  • You should research how the hashtag is being used already.
  • Always use ALL CAPS in your hashtag.
  • @HeinzTweets used a text-only video to promote their brand’s story.
  • @HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.
  • @HeinzTweets showcased a positive human interaction associated with their no sugar added ketchup
  • @HeinzTweets ran a global contest
  • Gender
  • Age
  • Location
  • Language
  • @GonnaNeedMilk kicked off its campaign during the NBA Playoffs by appearing prominently as a headline on the Explore tab through a Trend Takeover.
  • @GonnaNeedMilk ran contextually aligned content as pre-roll before the NBA’s Playoff coverage on the official NBA Twitter handle.
  • Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.
  • Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.
  • Start with the ad format that casts the widest “attention net” – Timeline Takeover.
  • Diversify the mix of ad formats to extend the impact of your budget.
  • Use different assets for different ad formats, a single asset seen among a mix of formats can decrease brand favorability.
  • Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.
  • Quick Promote
  • Amplify Pre-roll
  • Carousel Ads
  • App Installs Ads
  • Quick Promote
  • Video clips
  • Live videos
  • Sponsored moments
  • #Editing&Optimization
  • #BlueBrush
  • Influencer campaigns
  • Out of home activations
  • 0
  • 10
  • 50
  • 100
  • CVS created a Timeline Takeover campaign to spread mass awareness of their partnership with WebMD.
  • CVS used the website Cards and Sponsored Moments to help extend the stories of the content it sponsored
  • WebMD created a year-long content strategy that hits on different themes depending on the time of year that allow CVS to align with through Twitter Amplify.
  • CVS targeted previous health and wellness content viewers with Website Cards to inspire a click to CVS.com.
  • You want to build contextual alignment with publisher content
  • You want to promote always-on mass-reach inventory
  • You need to boost brand awareness and scale
  • You want to promote during top events/occasions
  • Verified account in good standing
  • Video content must be of premium production quality
  • Publish brand-safe content according to the Safe for Ads content guidelines
  • Publishers agree to only create content for Twitter
  • The video continues to play while the website loads below.
  • The video stops and the website loads below.
  • The website loads and takes over the entire screen.
  • The website loads after the viewer completes the video.
  • Amplify Pre-roll
  • Carousel Ads
  • Video Ads
  • Twitter Takeover
  • Keep Tweet copy as focused as possible
  • Connect copy and content
  • More hashtags = more success
  • Keep it brief
  • Going live on Twitter App is limited to the capabilities of the mobile phone and internet connection.
  • More experienced Publishers/Advertisers who larger campaigns should use Media Studio instead.
  • Your Live Video will appear in a Tweet in your followers’ timeline and in your profile.
  • Only verified creators can go live using Twitter app.
  • Upper right corner of the frame
  • Upper or center of the frame
  • Lower left corner of the frame
  • Positioning has no impact on attention
  • Amplify Sponsorship
  • Twitter Takeover
  • Twitter Live
  • Carousel Ads
  • Timeline Takeover is an exclusive, single-day, “mass awareness” ad package of Twitter’s most valuable impressions.
  • You can achieve massive reach to our receptive audience over a 24-hour period using immersive, autoplay videos at the top of the timeline.
  • Using Timeline Takeover, you can maximize your brand exposure on a single day, such as a launch day.
  • Timeline Takeover allows you to own a single hashtag
  • Keywords
  • Follower look-alikes, Movies and TV shows, Conversation topics, Keywords
  • Keywords, Follower look-alikes
  • Events, TV shows
  • In the Add Media window, select up to 280 existing assets in the media library.
  • In the Ad Media window, select one existing asset at a time and click add media. You can repeat this action up to six times.
  • Upload 280 new video assets
  • In the Add Media window, select up to six existing assets in the media library or to upload new assets.
  • Creative best practices can lift brand favorability.
  • Creative is a significant factor when it comes to driving sales.
  • Creative best practices can lift purchase intent for Twitter.
  • Good creatives drive no significant impact on campaign success
  • Website Visits
  • Link clicks
  • App Installs
  • Conversations
  • Publishers can live-stream content on Twitter with external encoding hardware or software—a requirement for professional content creators.
  • Amplify Publisher Partners can monetize live broadcasts to drive revenue from a live stream.
  • Producer gives publishers a self-serve way to launch a professionally-produced live stream on Twitter.
  • Twitter Live Event is unavailable during a live broadcast
  • Video Carousel
  • Conversation
  • Virtual live stream testing and support from Publisher Help team
  • Broadcast Scheduling, LiveCut, Analytics.
  • A video source is the means of ingesting live video via RTMP or HLS into Producer.
  • There is no limit to the number of sources that can be created.
  • You can push several Encoders to one RTMP URL at a time.
  • A source needs to be created before you are able to ingest video and broadcast live on Twitter.
  • Direct Message Views
  • Trend Impressions
  • Mentions
  • Tweets Displayed
  • Video Views campaign
  • Engagement campaign
  • App Reengagement campaign
  • Followers campaign
  • When you want to launch a new brand message
  • When you want to connect copy and content
  • When you want to establish relationships with influencers
  • When you want to align with a sponsorship with contextually relevant pre-roll
  • Video ads on Twitter have the ability to lift key brand metrics.
  • Video ads on Twitter can lift purchase intent.
  • Video ads are universally more effective than other ad formats.
  • Video ads on Twitter can lift brand favorability
  • 20 characters
  • 30 characters
  • 40 characters
  • 50 characters
  • Trend Description in multiple languages
  • Trend Takeover Hashtag
  • Promoted Ads
  • Branded Emoji
  • Hearts
  • Reminder Cards
  • Video Carousel
  • Conversation
  • Tell and influencer exactly what to say and do.
  • Provide influencers with the creative runway at the onset of the brief to ensure the campaign will hit the right tone.
  • Work with influencers to create Tweet copy that leverages their signature voice and doesn’t come across as overly commercial.
  • Balance branding with overall creative messaging to draw a clear connection to your brand.
  • View Completes Goal
  • 50/50% Views
  • 6s Views
  • Pre-roll Views
  • Your brand logo
  • It’s a dead zone, logo will appear automatically here
  • 4-5 hashtags
  • It’s a dead zone, it shows the video play time left
  • Music festival
  • Product launch
  • Fashion shows
  • Private company meetings
  • App detail
  • App rating
  • App interface
  • Blue app install button
  • Engagement Campaigns
  • Video Ads with App Buttons
  • Video Ads with “Expand” Buttons
  • Carousel Ads
  • Brands pay for impressions/video starts in 15s view.
  • Campaigns with very narrow targeting/low-frequency caps will struggle to successfully serve using 15s view.
  • Short-form creative (less than 15s) is not recommended for 15s view under Pre-roll Views at this time.
  • LiveCut Clips
  • Twitter Amplify helps brands build association with events, expertise, and topics that publishers deliver to audiences.
  • Twitter Amplify extends the reach of the brand message & publisher content.
  • Twitter Amplify pairs the brand with the premium publisher content of their choosing.
  • Twitter Amplify provides brands with Ads within Direct Messages
  • Keep messaging concise and consistent in your creatives and copy.
  • Have a sound-off strategy, use subtitles or text overlays.
  • Align your creative to the right moment.
  • Incorporate 7-10 hashtags to drive conversation and gain attention
  • Clear logo placement
  • Grabbing attention with your logo
  • Highlighting brand presence
  • Incorporating a positive human interaction
  • When you want to seek a wide reach to engaged audiences.
  • When you want to launch a campaign that call for immersive storytelling through videos.
  • When you want to garner attention to your ads.
  • When you require very specific targeting
  • You can partner with influencer(s) to create bespoke content on your behalf.
  • You can pair your brand 1:1 with Creator content through our Individual Creator Programs.
  • You can run your brand pre-roll at scale on brand-safe, premium content from diverse Digital Creators.
  • You can use influencers in new markets where they are not known.
  • True
  • False
  • Demo Guarantee
  • Fixed Rate
  • Biddable
  • Auto-bid
  • 15s video view
  • 15s/50%
  • 3s/50%
  • 2s/50%
  • Amplify Sponsorships allow you to select multiple content categories of the video ads.
  • Amplify Sponsorships run pre-roll ads alongside any of the available standard or curated content categories.
  • Amplify Sponsorships enable your brand to connect with a specific event or tentpole moment.
  • Amplify Sponsorships support one-to-one alignment with a leading video publisher.
  • Amplify Pre-roll
  • Amplify Sponsorship
  • Trend takeover
  • Timeline Takeover
  • Create word (sound effect) overlays or subtitles and encourage users to turn on their sounds.
  • Put the video ad on Twitter as it is and hope that the audience will turn the sound on.
  • Add “Turn your sound on” in the video.
  • Reach out to a Twitter representative and ask the platform make an exception for your video ad.
  • 1-2 weeks
  • 3-5 weeks
  • 4-6 weeks
  • 5-8 weeks
  • Use videos that are 5-6 seconds long to ensure a continuous clean loop.
  • Allow sufficient buffer time for viewers to see your logo or CTA before it replays.
  • Embrace flashing and plenty of text overlays.
  • Focus your copy and creative on a single topic, and make it declarative and intriguing.
  • Conversation topics
  • Follower look-alike
  • Goal
  • Brand vertical
  • The autoplay GIF or video appears at the top of the Explore tab, with the advertiser’s #hashtag, trend description, and “Promoted by Brand” copy
  • The trend moves down to the Trends section (without the GIF).
  • An advertiser’s pinned Tweet at the top and a timeline of other Tweets that contain the hashtag is populated.
  • The autoplay GIF or video appears as a Tweet on the viewer’s timeline.
  • Advertisers only
  • Publishers only
  • Everyone
  • Creators only
  • Timeline Takeover
  • Trend Takeover
  • Amplify Pre-roll
  • Amplify Sponsorship
  • Marketing Mix Modelling
  • Incremental Reach Measurement
  • Viewability Reporting
  • Brand Surveys
  • CPV
  • CPCV
  • CPM
  • Completion rate
  • Live Event
  • Live Broadcast
  • Go Live on Twitter app
  • You want to showcase multiple features or products
  • You want to promote multiple offers
  • You want to illustrate various benefits of an app, product, or service
  • You want to telling a multi-faceted story
  • Carousel Ads
  • Video Ads with App Buttons
  • Amplify Sponsorship
  • Video Ads with Website Buttons
  • A 6s/50% pre-roll/video view
  • A 3s/100% pre-roll/video view
  • A pre-roll view or a video view
  • A 15s pre-roll/video
  • 2x per day
  • 3x per day
  • 4x per day
  • 5x per day
  • The Trend Takeover companion Tweets support Video Ads with Website Buttons.
  • The Trend Takeover companion Tweets support Video Ads with App Buttons.
  • Companion Tweets appear in the Home timeline and hashtag search results page throughout the day.
  • The Trend Takeover companion Tweet is not available at this time.
  • You want to extend brand engagement and continue the conversation
  • You want to optimize and pay for your primary goal
  • You want to captivate your audience
  • You want to pay for multiple campaign goals
  • Image Ads
  • Video Ads
  • Twitter Live
  • Amplify Pre-roll
  • Curated Categories allow advertisers to align with niche topics to ensure a deeper level of contextual alignment.
  • Advertisers can stop their ads from appearing alongside content from up to 5 specific handles per Curated Category.
  • Advertisers can NOT stop their ads from appearing alongside content from any specific handles per Curated Category.
  • Twitter’s Curated Categories include football, basketball, baseball, women’s lifestyle, men’s lifestyle, etc.
  • Promoted Video
  • Event Reminder
  • Branded Emoji
  • LiveCut Clips
  • Live Event
  • Live Broadcast
  • Go Live on Twitter app

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