Twitter for Creatives Exam Answers

Related Articles

Twitter Website Traffic Exam Answers

April 25, 2024

Twitter Video Campaigns Exam Answers

April 25, 2024

Twitter Mobile App Campaigns Exam Answers

April 25, 2024

Twitter can be an incredibly powerful platform for creatives to showcase their work, connect with fellow artists, and build their brand. Here are some tips to make the most out of Twitter as a creative:

1. Visual Appeal: Twitter is a visually-driven platform. Make sure your profile picture, header image, and tweets are visually appealing and reflect your creative style.
2. Consistent Branding: Maintain consistency in your branding across all elements of your profile, including your username, bio, and pinned tweet. This helps followers recognize and remember you.
3. Engage with Followers: Actively engage with your followers by responding to comments, retweeting their content, and participating in conversations. Building a community around your work fosters a loyal fan base.
4. Share Your Process: People love behind-the-scenes glimpses into the creative process. Share sketches, work-in-progress shots, and insights into your inspirations. This humanizes your brand and creates a deeper connection with your audience.
5. Use Hashtags Wisely: Hashtags are a great way to expand your reach and connect with people interested in your niche. Research relevant hashtags and use them strategically in your tweets to increase discoverability.
6. Utilize Multimedia: Experiment with different types of media, such as photos, videos, and GIFs, to make your tweets stand out. Twitter supports a variety of media formats, so take advantage of them to showcase your work effectively.
7. Collaborate with Others: Collaborating with other creatives can expose you to new audiences and broaden your reach. Look for opportunities to collaborate on projects, participate in Twitter chats, or guest post on each other’s profiles.
8. Promote Your Work: Don’t be afraid to promote your work on Twitter, but do so in a genuine and non-spammy way. Share links to your portfolio, upcoming events, or new releases, and encourage followers to check them out.
9. Stay Active: Consistency is key on Twitter. Try to post regularly and engage with your audience consistently to keep them interested and invested in your work.
10. Track Your Analytics: Use Twitter Analytics to track the performance of your tweets and understand what type of content resonates best with your audience. This data can help you refine your strategy and optimize your content for maximum engagement.

By following these tips, creatives can leverage Twitter to showcase their work, connect with fans and peers, and grow their brand presence in the online creative community.

Twitter for Creatives Certification Exam Answers

Question 1: What is media innovation?

• developing groundbreaking technological tools
• finding new and interesting ways of doing things, and finding a solution that matches a need
• being the first to integrate the latest technological developments into your campaign

Question 2: Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:

• Glade
• Burger King
• Adidas UK
• Mountain Dew

Question 3: API Marketing Partners assist with the following goals: (select all that apply)

• audience targeting
• campaign management
• advertising analytics
• creative ad experiences
• brand voice conception
• drafting inspirational content

Question 4: What are the essential elements of effective brand voices? (select three)

• conversational
• wit
• real-time
• authenticity
• emojis

Question 5: Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?

• digital carting for CPG
• branding: custom mobile landing pages
• video personalization
• lead capture: custom mobile landing pages

Question 6: In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:

• Carousel Cards
• Video Ads
• Twitter Audience Platform
• Animated GIFs

Question 7: A distinct brand voice allows your brand to: (select all that apply)

• speak with personality
• connect with culture
• offer discounts
• generate and join conversations

Question 8: The best time to bring the in-house audience insight team into a campaign is:

• simultaneously with the campaign launch
• at the conclusion of the campaign
• before the brand initiative kicks off
• after the brand initiative kicks off

Question 9: What percentage of users rate Twitter “good” or “great” for brand interaction?

• 37%
• 49%
• 71%
• nearly 100%

Question 10: Which of the following are components of the OUI Framework? (select all that apply)

• Initiate
• Obtain
• Ideate
• Observe
• Utilize
• Understand

Question 11: In Activision’s case study, the backbone of their successful Warzone campaign was:

• it was the first brand to gamify Twitter
• its video content had an unusually high production value
• its ability to deliver a personalized report to every player in a matter of seconds

Question 12: The attitudes, tone, and substance of your brand’s content should be:

• sassy but relatable
• reflective of everything your brand stands for
• in line with the latest trends

Question 13: When defining your brand voice, first consider the brand’s:

• goals, plan, and results
• Vision, Mission, Values
• origin, journey, and destination

Question 14: Leading brands are more likely to evoke an emotional response in their audiences by a factor of:

• 5X
• 2X
• 8X

Question 15: In our case study, no name’s brand voice stands out because of its:

• witty, deadpan style
• optimistic, cheerful style
• eloquent, elevated style

Question 16: Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?

• 61%
• 41%
• >99%
• <1%
• 81%

Question 17: What are the two key use cases for when brands should always activate on Twitter? (select two)

• launching something new
• selecting the right hashtags
• ensuring your replies contain GIFs
• connecting with what’s happening

Question 18: Which element of a creative campaign should be developed first?

• the technology
• the insights-based creative idea
• the data

Question 19: When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)

• message association
• purchase intent
• brand awareness
• brand preference

Question 20: Twitter Advanced Search allows you to:

• search, segment, and filter Twitter’s Tweets and profiles
• protect your brand by participating in conversations anonymously
• find an API Partner to meet your campaign’s technological needs

Question 21: A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:

• 65%
• 73%
• 58%
• 44%

Question 22: For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:

• other Twitter users
• Twitter’s in-house audience insight team
• an independent consultant

Question 23: Launches typically fall into the following categories: (select all that apply)

• new messaging
• new products or features
• new branding
• new company leadership

Question 24: In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:

• reliable information and breaking news
• the best deals and promotions of their products
• entertainment and conversation

Question 25: According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?

• 2.3X
• 8.2X
• 5X
• 1.9X

Question 26: When it comes to conversation on Twitter, successful brands:

• keep it professional by avoiding engagement
• always use the full character limit to express themselves more clearly
• interact exclusively with other brands
• join existing conversations and inspire new ones

Question 27: How does Twitter help you succeed through the funnel?

• it offers versatile, ready-made creative content
• it offers a full suite of ad formats
• it offers unlimited access to brand leaders

Question 28: The number one reason people come to Twitter is:

• culture
• to see what’s happening
• making money
• news
• gossip & entertainment

Question 29: What are three key strengths that characterize Twitter’s audience?

• growth, insights, conversation
• targeted, character, community
• growth, impact, community
• growth, influence, community