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Twitter Website Traffic Exam Answers

Understanding Twitter’s impact on website traffic can vary depending on several factors like the size of your following, engagement level, content quality, and timing of your tweets. Here’s a general overview of how Twitter can affect website traffic:

  1. Tweeting Links: Sharing links to your website content on Twitter can drive traffic to your site. Make sure your tweets are engaging, include visuals if possible, and use relevant hashtags to increase visibility.
  2. Engagement: Engaging with your followers through replies, retweets, and direct messages can foster a sense of community and encourage them to visit your website for more information.
  3. Twitter Cards: Utilize Twitter Cards to make your tweets more visually appealing and informative. This can increase click-through rates to your website.
  4. Analytics: Twitter provides analytics tools that allow you to track the performance of your tweets and measure the traffic they generate. You can see metrics such as impressions, clicks, and engagement.
  5. Promoted Tweets: Consider using Twitter Ads to promote your tweets to a larger audience. This can help increase visibility and drive more traffic to your website.
  6. Consistency: Consistently sharing valuable content on Twitter can help build a loyal following and drive consistent traffic to your website over time.

Remember, the effectiveness of Twitter in driving website traffic may vary depending on your audience and industry.

Twitter Website Traffic Certification Exam Answers

  • Web Tag and Event Tag
  • Web Code and Purchase Code
  • Event Code and Base Code
  • Aggregated Measurement
  • Aggregated Evaluation
  • Accumulated Data Measurement
  • Combined Measurement
  • Target Bid
  • Automatic Bid
  • Maximum Bid
  • Impression
  • Click through
  • Auction Win
  • Purchase
  • Site-Visits
  • Sign-Up
  • Purchase
  • Downloads
  • Create a bespoke report in Analytics
  • Choose the metrics that are important to you in Metrics > Customize Metrics
  • Adjust the algorithm to include all metric fields
  • Plug in a 3rd party metrics tool
  • Less than 256 active ad groups
  • A site visit conversion event type
  • A video-based creative
  • Installation of the Twitter Pixel
  • Universal Tag and Purchase Tag
  • Single Event Tag and Multi-page Tag
  • Base Code and Event Code
  • Universal Code and Single Code
  • Engagement Rate
  • Total Spend
  • Hashtag Performance
  • Results (i.e. link clicks)
  • Devices, Language, Gender and location
  • Devices, Language and Gender
  • Devices
  • Devices and Language
  • Return on attribution schedule
  • Return on ad spend
  • Revenue over ad saving
  • Revenue objective and savings
  • Page Views
  • Link Clicks
  • Conversions
  • The Site Visits Event in Events Manager will show as Active
  • The landing page views in Events Manager will show as Active
  • The Site Visits Event in Events Manager will show as No Recent Activity
  • The Twitter Pixel in Events Manager will display a blue tick next to it
  • Pre-Roll Views
  • Website Traffic
  • Video Views
  • App Installs
  • Metrics > Customize Metrics
  • Metrics > Website Conversions
  • Metrics > Website Traffic
  • 31%
  • 5%
  • 23%
  • 15%
  • Tools > Event Manager
  • Tools > Audiences
  • Campaigns > Ads Manager
  • Analytics > Account Home
  • Tweet Engagements
  • Ethnicity
  • Language and locations
  • Website Conversions
  • This is the number of impressions for your ads divided by the number of results
  • This is the average amount you are paying for each relevant action a user takes
  • Total campaign spends for the period selected
  • This is how many times people on Twitter have seen your ads
  • Resonance, Results, Reputation
  • Reputation, Relevance, Results
  • Resonance, Relevance, Recency
  • Reputation, Reliability, Results
  • A reporting model which aggregates data on site visits.
  • A model which allows you to analyse campaigns side-by-side
  • A model dedicated to finding and serving ads to audiences most likely to visit your website at a lower cost.
  • A post-campaign analysis model which reports on ROI
  • Consideration
  • Conversion
  • Awareness
  • To check if you’ve made any mistakes
  • To understand the success of your campaigns and prove your advertising spend.
  • To work out how much you need to pay
  • CPC (Cost per click) model
  • CPL (Cost per lead) model
  • CPM (Cost per mille) model
  • CPA (Cost per acquisition) model
  • Total Spend/Site Visits
  • Site Visits/Total Spend
  • Total Impressions/Site Visits
  • Site Visits/Total Impression
  • Last Touch
  • First Touch
  • Linear Touch
  • Google Analytics
  • Twitter Pixel
  • KPI Manager
  • Events Manager Reports
  • It has meant permission for tracking has to be sought, so it has led to a significant decrease in the number of identifiable users.
  • It has meant that a user’s Identifier for Advertisers (IDFA) is completely blocked so there is no tracking available
  • It has allowed advertisers to track more data about the user
  • False
  • True
  • True
  • False
  • Website Plugin
  • Google Analytics
  • Pixel Helper Extension
  • Post-view attribution window
  • Post-engagement attribution window
  • Activity history
  • Breakdown by device
  • Breakdown by creative
  • Audience details
  • A snippet of code placed on your website in order to track and measure the actions a user takes
  • A measurement solution that allows a direct, server-to-server connection to share conversion data with Twitter.
  • The maximum time window chosen between a user interacting with your ad and a conversion event occurring on your website.
  • A piece of code that allows you to track individual actions on your website, such as purchases.
  • Add a new funding source
  • Add Metrics
  • Delete Metrics
  • Change Column Order
  • 3
  • 2
  • 1
  • Currency
  • Device
  • Description
  • Value
  • Include your product, showcase the brand and show human interaction
  • Include visual cues (logo, captions etc.) to aid brand recall
  • Keep them short and simple
  • Aim for a longer video format of 1-2 minutes
  • A set of default metrics based on common campaign objectives
  • A customized report showing all results by objective
  • A way to monitor data that is most important to you
  • An algorithm used to tailor and target audiences automatically
  • Breakdown by placement
  • Breakdown by device
  • Breakdown by creative
  • Activity history
  • Analytics
  • Creatives
  • Campaigns
  • Events Manager
  • Text Ads
  • Carousel Ads
  • Image Ads
  • Video Ads
  • A system that credits different advertising platforms for driving conversion
  • Copyright payments to artists for content used in a campaign.
  • Including another person or company’s account handle within an ad campaign.
  • A method of tracking conversions associated with a particular hashtag.
  • Create a bespoke report in ads manager analytics
  • Place the CM360 impression tracking URL into the campaign form in Ads Manager
  • Place the CM360 impression tracking URL on your website
  • Attach the CM360 tool to your Google Analytics account
  • When a user visits multiple platforms and then takes action
  • When a user clicks on your ad and takes action later
  • When a user views your ad and takes action later
  • Every time a user sees your ad
  • To count the overall traffic sent to your website
  • To verify your Twitter Pixel
  • To ensure that all platforms are being measured to the same standard.
  • To allow the platforms can talk to each other
  • Keywords
  • Platform
  • Interests
  • Events
  • Include rich, engaging media
  • Include a range of call to actions
  • Create just one tweet and reuse it
  • Do not ask questions in your creative
  • A combination of the resonance, relevance, and recency of the ad
  • The length of time that your tweet has been running for
  • Market data measures demand for your product or service
  • Previous campaign data
  • Automatic Bid
  • Maximum Bid
  • Target Bid

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