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Twitter Flight School Video Badge Assessment Answers

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Twitter Flight School Video Badge Assessment Answers

Enroll Here: Twitter Flight School Video Badge Certification Answers

Question 1: First View campaigns can only be purchased through _____.

  • Your Twitter Client Partner
  • Ads Manager
  • Bid
  • MACT

Question 2: Twitter’s #BlueBrush team can help when _____. (Select three.)

  • You need a custom animation for an upcoming video campaign
  • You need help with photography for an upcoming product launch
  • You need a graphic designer to create original assets for your brand
  • You are looking for staff augmentation

Question 3: Twitter Polls are best used when brands want to ______. (Select two.)

  • Align with influencers who have controversial opinions
  • Drive conversions on their website
  • Involve their followers in brand or content decisions
  • Build loyalty by listening to their audience’s opinion

Question 4: What are the locations where you might see a Promoted Video served? 

  • The Trends section, the login screen, and the profile settings page
  • Within the timeline, on someone’s profile, and at the top of relevant search results pages
  • On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
  • Only within the timeline

Question 5: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.

  • Explore tab
  • Direct Message inbox
  • Settings tab
  • In “Mentions” under notifications

Question 6: When creating content for First View, you should: (Select all that apply.)

  • Use extremely loud music: Loud noises attract attention and can help give your ad more views.
  • Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
  • Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
  • Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.

Question 7: What is one of the reasons brands are choosing to go live on Twitter?

  • To optimize the existing assets
  • To drive increased conversation with their audience
  • To remarket to their existing customer base
  • To increase their app installs

Question 8: Which of the following safeguards does Twitter employ to protect brand safety?

  • Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
  • Twitter only runs ads on user generated content offering limited brand safety.
  • Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
  • Twitter uses Twitter Polls to collect user feedback on video inventory.

Question 9: What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

  • Branding, video length, strong visuals
  • Use of captions, audio volume, color accuracy
  • Use of influencers, spelling and grammar, video quality
  • Use of large logos, including animals, exporting at a high frame rate

Question 10: When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?

  • Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
  • Filter on demographics
  • Customize what your audience sees based on their age
  • Add redaction to your Tweet copy automatically

Question 11: In-Stream Video Ads are:

  • Curated, relevant, engaging, and brand-safe
  • Always longer than 30 seconds and unskippable
  • Only shown to people over the age of 18
  • The best way to take over the Explore tab on Twitter for a day

Question 12: Each Promoted Trend is made up of which three components? (Select three.)

  • Trend #Hashtag
  • Trend Description
  • Companion Tweets
  • Animated Trend GIF

Question 13: Advertisers should consider First View when they want to: (Select all that apply.) 

  • Be the first thing people see when they open Twitter, when memory response is highest
  • Drive a higher brand and message recall
  • Maximize watch time with a format typically watched longer than other Twitter timeline formats
  • Drive website traffic and lower-funnel objectives

Question 14: What are the three types of video formats you can choose for your Promoted Video Views campaign?

  • Video, GIF, Conversational Video
  • Video, GIF
  • Video only
  • Video, Conversational Video

Question 15: True or False: You create a First View campaign by starting with the campaign objective. 

  • True
  • False

Question 16: In-Stream Video Ads help advertisers to: (Select two.)

  • Generate brand lift with video content
  • Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
  • Align brand messages with a single publisher
  • Showcase longer video > 30 seconds, or share feature-length content with brand followers

Question 17: What can help your audience make a connection within the first few seconds of watching your video?

  • Not including your logo immediately
  • Showing people or talent at the start of the video
  • Adding music that reminds them of their childhood
  • Using nothing but text in the first few seconds

Question 18: Video ads on Twitter feel more relevant and less intrusive because: 

  • They display within the timeline as normal Tweets (although marked as Promoted).
  • They display only in a creator’s profile page.
  • They display within the timeline as normal Tweets and are not marked as Promoted.
  • They only display in the timeline if they are forwarded or liked by someone you follow.

Question 19: True or False: People on Twitter are watching more than 2 billion videos daily.

  • True
  • False

Question 20: Match the following sponsorship types to the definitions. 

  1. Sponsored Moments : A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image.
  2. Pre-roll ads before live video : Video ads that run before live feeds.
  3. Brand integrations : Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc.
  4. Pre-roll ads on highlight clips : Video ads that run in front of near-live feeds.

Question 21: True or False: Pre-roll ads are skippable after 6 seconds.

  • True
  • False

Question 22: When will people on Twitter typically see a First View campaign in their timeline?

  • The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
  • Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign
  • Specific times throughout the day of the campaign, as chosen by the advertiser
  • One specific time at the day of the campaign, as chosen by the advertiser

Question 23: True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section. 

  • True
  • False

Question 24: Which statement about First View and Promoted Trend is true?

  • When paired together, First View and Promoted Trend drive higher key ad metrics.
  • It is not recommended to use First View and Promoted Trend together.
  • Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.
  • First View and Promoted Trend may not be purchased together.

Question 25: Match the best practices for good creative to the statements. 

  1. Keep it short and simple:  Include your branding prominently throughout your creative.
  2. Make an impact early: The sweet spot for a video ad is about 6 seconds.             
  3. Put your brand front and center: Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time.

Question 26: Which Live Brand Studio product requires approval from the Twitter Brand Team?

  • Event Page
  • Broadcast
  • Both Broadcast and Event Page
  • Neither Broadcast nor Event Page

Question 27: Why should you work with an influencer?

  • Influencers cost less than hiring a professional actor.
  • Influencers can often create content faster than brands can.
  • An influencer’s authentic voice may help make your brand more relevant.
  • Influencers only get paid when you sell a product on Twitter.

Question 28: True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.

  • True
  • False

Question 29: Which of the following statements about Promoted Trend Spotlight is correct?

  • Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content.
  • Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
  • Promoted Trend Spotlight is another name for Twitter emoji.
  • The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.

Question 30: True or False: Promoted Trend Description can be changed by advertisers throughout the day.

  • True
  • False

Question 31: Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

  • Don’t use music because it is distracting.
  • Keep your content short and simple.
  • Brand your video within the first few seconds.
  • Use In-Stream Ads to set up other content.

Question 32: What are the three purchasing options for an In-Stream Video Ad?

  • Twitter “Best Price” matching algorithm
  • Through the Auction — Biddable
  • Nielsen Demo Guaranteed (US only)
  • Fixed Pricing

Question 33: What is a Conversational Video Ad? 

  • A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
  • A type of Promoted Video that links directly to a website
  • A Conversational Video Ad sends text messages to a mobile phone
  • An In-Stream Video Ad that gathers feedback using an opinion card

Question 34: If your company wants to promote new running shoes with famous athletes, they should choose: 

  • Team #Influencers
  • Team #Optimization
  • Team #BlueBrush
  • Team #Live Brand Studio

Question 35: Clear logo placement can positively impact:

  • Sales of your products
  • Unaided brand recall
  • The mood of your audience
  • The amount of Direct Messages you receive after a campaign

Question 36: Which Live Brand Studio product offers live, real-time analytics in Media Studio?

  • Both Broadcast and Event Page
  • Event Page
  • Broadcast
  • Neither Broadcast nor Event Page

Question 37: You may need Twitter’s #Optimization team when _____. (Select three.)

  • You want to optimize assets you already have
  • Your content is underperforming
  • You’re concerned about the cost of producing mobile-first video content
  • You need a custom animation for an upcoming video campaign

Question 38: Twitter In-Stream Video Ads: (Select two.)

  • Require Tweet copy
  • Feature professionally produced videos (no user-generated content)
  • Are billed only when someone follows your account
  • Offer pre-roll video across 200+ of the top premium publishers within one campaign

Question 39: In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

  • Already sponsor TV programming
  • Don’t do or can’t afford traditional TV sponsorships
  • Want to target a competitor’s TV sponsorship
  • Drive traffic or sign-ups on a website

Question 40: Match the following terms to the descriptions. 

Promoted Video:  It enables you to advertise in people’s timelines and promote your brand story to your target audience.

Conversational Video Ad: It encourages people to engage with and spread campaign messages.

Twitter Poll: It collects feedback and gives people the chance to weigh in on questions.

Video Website Card: It moves customers through the funnel toward an end goal, such as a purchase.

Question 41: Which Of These Statements Best Describe First View? (Select All That Apply.)

  • It is best suited for lower-funnel campaign objectives.
  • It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
  • It can only be purchased by one advertiser per day, per geography.
  • It includes a Twitter Brand Survey.

Question 42: What Are The Three Bid Units Available When Creating A Promoted Video Views Campaign?

  • 2s/50% video view, 3s/100% video view, 6s video view
  • 3s/100% video view, 10s/100% video view, 30s/50% video view
  • 6s video view is the only bid unit for Promoted Video View campaigns
  • 3s/100% video view is the only bid unit for Promoted Video View campaigns

Question 43: Creative Matters Because _____.

  • People don’t read the copy on Twitter
  • 47% of sales are attributed directly to creative
  • Ads with better creative are often Retweeted by celebrities
  • You aren’t directly in control of it

Question 44: Which Type Of In-Stream Video Ad Would You Choose For Your Sponsorship Campaign If You Wanted To Connect With The Audience Of An Awards Show Happening Right Now?

  • Pre-roll before live video
  • Promoted Trend
  • Pre-roll ads on highlight clips
  • Sponsored Moments

Question 45: Match The Sponsorship Purchase Methods To The Descriptions.

  1. Fixed Rate: Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase.
  2. Demo Guarantee: Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting.
  3. Biddable: Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot.

Question 46: What Is The Best Tool For Driving Sales That Is Directly Within Your Control?

  • Good creative
  • Ads longer than 6 seconds
  • Twitter copy
  • Brand recognition

Question 47: For Video Tweet Content, Match The Questions To The Ad Component:

  1. What do you want consumers to think?: Active Statement
  2. How do you want them to feel?: Video
  3. What do you want them to do?: Link or Hashtag

Question 48: Match The Following Combined Takeover Products To Their Potential Impacts.

  1. Promoted Trend + Spotlight: Potentially double ad breakthrough during an upcoming event or launch.
  2. Takeover Ads + Twitter Emoji: Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation.
  3. First View + Promoted Trend:  Maximize advertisers’ ability to reach people in the Home timeline and Explore tab.

Question 49: What Is A Video Website Card?

  • A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
  • A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
  • A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
  • An In-Stream Video Ad that gathers feedback using an opinion card

Question 50: What Types Of Events Are Brands Choosing To Highlight When Going Live On Twitter? (Select All That Apply.)

  • Earnings calls
  • Product launches
  • Fashion shows
  • Shareholder proxy votes

Question 51: Which Two Twitter Video Ad Formats Allow Your Message To Be One Of The First Things A Person Sees When They Log On? (Select All That Apply.)

  • First View
  • Promoted Video Carousel
  • Video Website Cards
  • Promoted Trend

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