Twitter Flight School Video Badge Assessment Answers

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Enroll Here: Twitter Flight School Video Badge Certification Answers

Question 1: First View campaigns can only be purchased through _____.

• Your Twitter Client Partner
• Ads Manager
• Bid
• MACT

Question 2: Twitter’s #BlueBrush team can help when _____. (Select three.)

• You need a custom animation for an upcoming video campaign
• You need help with photography for an upcoming product launch
• You need a graphic designer to create original assets for your brand
• You are looking for staff augmentation

Question 3: Twitter Polls are best used when brands want to ______. (Select two.)

• Align with influencers who have controversial opinions
• Drive conversions on their website
• Involve their followers in brand or content decisions
• Build loyalty by listening to their audience’s opinion

Question 4: What are the locations where you might see a Promoted Video served? 

• The Trends section, the login screen, and the profile settings page
• Within the timeline, on someone’s profile, and at the top of relevant search results pages
• On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
• Only within the timeline

Question 5: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.

• Explore tab
• Direct Message inbox
• Settings tab
• In “Mentions” under notifications

Question 6: When creating content for First View, you should: (Select all that apply.)

• Use extremely loud music: Loud noises attract attention and can help give your ad more views.
• Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
• Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
• Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.

Question 7: What is one of the reasons brands are choosing to go live on Twitter?

• To optimize the existing assets
• To drive increased conversation with their audience
• To remarket to their existing customer base
• To increase their app installs

Question 8: Which of the following safeguards does Twitter employ to protect brand safety?

• Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
• Twitter only runs ads on user generated content offering limited brand safety.
• Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
• Twitter uses Twitter Polls to collect user feedback on video inventory.

Question 9: What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

• Branding, video length, strong visuals
• Use of captions, audio volume, color accuracy
• Use of influencers, spelling and grammar, video quality
• Use of large logos, including animals, exporting at a high frame rate

Question 10: When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?

• Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
• Filter on demographics
• Customize what your audience sees based on their age
• Add redaction to your Tweet copy automatically

Question 11: In-Stream Video Ads are:

• Curated, relevant, engaging, and brand-safe
• Always longer than 30 seconds and unskippable
• Only shown to people over the age of 18
• The best way to take over the Explore tab on Twitter for a day

Question 12: Each Promoted Trend is made up of which three components? (Select three.)

• Trend #Hashtag
• Trend Description
• Companion Tweets
• Animated Trend GIF

Question 13: Advertisers should consider First View when they want to: (Select all that apply.) 

• Be the first thing people see when they open Twitter, when memory response is highest
• Drive a higher brand and message recall
• Maximize watch time with a format typically watched longer than other Twitter timeline formats
• Drive website traffic and lower-funnel objectives

Question 14: What are the three types of video formats you can choose for your Promoted Video Views campaign?

• Video, GIF, Conversational Video
• Video, GIF
• Video only
• Video, Conversational Video

Question 15: True or False: You create a First View campaign by starting with the campaign objective. 

• True
• False

Question 16: In-Stream Video Ads help advertisers to: (Select two.)

• Generate brand lift with video content
• Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
• Align brand messages with a single publisher
• Showcase longer video > 30 seconds, or share feature-length content with brand followers

Question 17: What can help your audience make a connection within the first few seconds of watching your video?

• Not including your logo immediately
• Showing people or talent at the start of the video
• Adding music that reminds them of their childhood
• Using nothing but text in the first few seconds

Question 18: Video ads on Twitter feel more relevant and less intrusive because: 

• They display within the timeline as normal Tweets (although marked as Promoted).
• They display only in a creator’s profile page.
• They display within the timeline as normal Tweets and are not marked as Promoted.
• They only display in the timeline if they are forwarded or liked by someone you follow.

Question 19: True or False: People on Twitter are watching more than 2 billion videos daily.

• True
• False

Question 20: Match the following sponsorship types to the definitions. 

1. Sponsored Moments : A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image.
2. Pre-roll ads before live video : Video ads that run before live feeds.
3. Brand integrations : Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc.
4. Pre-roll ads on highlight clips : Video ads that run in front of near-live feeds.

Question 21: True or False: Pre-roll ads are skippable after 6 seconds.

• True
• False

Question 22: When will people on Twitter typically see a First View campaign in their timeline?

• The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
• Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign
• Specific times throughout the day of the campaign, as chosen by the advertiser
• One specific time at the day of the campaign, as chosen by the advertiser

Question 23: True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section. 

• True
• False

Question 24: Which statement about First View and Promoted Trend is true?

• When paired together, First View and Promoted Trend drive higher key ad metrics.
• It is not recommended to use First View and Promoted Trend together.
• Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.
• First View and Promoted Trend may not be purchased together.

Question 25: Match the best practices for good creative to the statements. 

1. Keep it short and simple:  Include your branding prominently throughout your creative.
2. Make an impact early: The sweet spot for a video ad is about 6 seconds.             
3. Put your brand front and center: Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time.

Question 26: Which Live Brand Studio product requires approval from the Twitter Brand Team?

• Event Page
• Broadcast
• Both Broadcast and Event Page
• Neither Broadcast nor Event Page

Question 27: Why should you work with an influencer?

• Influencers cost less than hiring a professional actor.
• Influencers can often create content faster than brands can.
• An influencer’s authentic voice may help make your brand more relevant.
• Influencers only get paid when you sell a product on Twitter.

Question 28: True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.

• True
• False

Question 29: Which of the following statements about Promoted Trend Spotlight is correct?

• Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content.
• Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
• Promoted Trend Spotlight is another name for Twitter emoji.
• The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.

Question 30: True or False: Promoted Trend Description can be changed by advertisers throughout the day.

• True
• False

Question 31: Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

• Don’t use music because it is distracting.
• Keep your content short and simple.
• Brand your video within the first few seconds.
• Use In-Stream Ads to set up other content.

Question 32: What are the three purchasing options for an In-Stream Video Ad?

• Twitter “Best Price” matching algorithm
• Through the Auction — Biddable
• Nielsen Demo Guaranteed (US only)
• Fixed Pricing

Question 33: What is a Conversational Video Ad? 

• A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
• A type of Promoted Video that links directly to a website
• A Conversational Video Ad sends text messages to a mobile phone
• An In-Stream Video Ad that gathers feedback using an opinion card

Question 34: If your company wants to promote new running shoes with famous athletes, they should choose: 

• Team #Influencers
• Team #Optimization
• Team #BlueBrush
• Team #Live Brand Studio

Question 35: Clear logo placement can positively impact:

• Sales of your products
• Unaided brand recall
• The mood of your audience
• The amount of Direct Messages you receive after a campaign

Question 36: Which Live Brand Studio product offers live, real-time analytics in Media Studio?

• Both Broadcast and Event Page
• Event Page
• Broadcast
• Neither Broadcast nor Event Page

Question 37: You may need Twitter’s #Optimization team when _____. (Select three.)

• You want to optimize assets you already have
• Your content is underperforming
• You’re concerned about the cost of producing mobile-first video content
• You need a custom animation for an upcoming video campaign

Question 38: Twitter In-Stream Video Ads: (Select two.)

• Require Tweet copy
• Feature professionally produced videos (no user-generated content)
• Are billed only when someone follows your account
• Offer pre-roll video across 200+ of the top premium publishers within one campaign

Question 39: In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

• Already sponsor TV programming
• Don’t do or can’t afford traditional TV sponsorships
• Want to target a competitor’s TV sponsorship
• Drive traffic or sign-ups on a website

Question 40: Match the following terms to the descriptions. 

Promoted Video:  It enables you to advertise in people’s timelines and promote your brand story to your target audience.

Conversational Video Ad: It encourages people to engage with and spread campaign messages.

Twitter Poll: It collects feedback and gives people the chance to weigh in on questions.

Video Website Card: It moves customers through the funnel toward an end goal, such as a purchase.

Question 41: Which Of These Statements Best Describe First View? (Select All That Apply.)

• It is best suited for lower-funnel campaign objectives.
• It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
• It can only be purchased by one advertiser per day, per geography.
• It includes a Twitter Brand Survey.

Question 42: What Are The Three Bid Units Available When Creating A Promoted Video Views Campaign?

• 2s/50% video view, 3s/100% video view, 6s video view
• 3s/100% video view, 10s/100% video view, 30s/50% video view
• 6s video view is the only bid unit for Promoted Video View campaigns
• 3s/100% video view is the only bid unit for Promoted Video View campaigns

Question 43: Creative Matters Because _____.

• People don’t read the copy on Twitter
• 47% of sales are attributed directly to creative
• Ads with better creative are often Retweeted by celebrities
• You aren’t directly in control of it

Question 44: Which Type Of In-Stream Video Ad Would You Choose For Your Sponsorship Campaign If You Wanted To Connect With The Audience Of An Awards Show Happening Right Now?

• Pre-roll before live video
• Promoted Trend
• Pre-roll ads on highlight clips
• Sponsored Moments

Question 45: Match The Sponsorship Purchase Methods To The Descriptions.

1. Fixed Rate: Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase.
2. Demo Guarantee: Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting.
3. Biddable: Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot.

Question 46: What Is The Best Tool For Driving Sales That Is Directly Within Your Control?

• Good creative
• Ads longer than 6 seconds
• Twitter copy
• Brand recognition

Question 47: For Video Tweet Content, Match The Questions To The Ad Component:

1. What do you want consumers to think?: Active Statement
2. How do you want them to feel?: Video
3. What do you want them to do?: Link or Hashtag

Question 48: Match The Following Combined Takeover Products To Their Potential Impacts.

1. Promoted Trend + Spotlight: Potentially double ad breakthrough during an upcoming event or launch.
2. Takeover Ads + Twitter Emoji: Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation.
3. First View + Promoted Trend:  Maximize advertisers’ ability to reach people in the Home timeline and Explore tab.

Question 49: What Is A Video Website Card?

• A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
• A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
• A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
• An In-Stream Video Ad that gathers feedback using an opinion card

Question 50: What Types Of Events Are Brands Choosing To Highlight When Going Live On Twitter? (Select All That Apply.)

• Earnings calls
• Product launches
• Fashion shows
• Shareholder proxy votes

Question 51: Which Two Twitter Video Ad Formats Allow Your Message To Be One Of The First Things A Person Sees When They Log On? (Select All That Apply.)

• First View
• Promoted Video Carousel
• Video Website Cards
• Promoted Trend