Priya Dogra – Certification | Jobs | Internships
Twitter Ads Manager is a powerful tool for businesses and marketers to create, manage, and optimize their advertising campaigns on Twitter. Here’s a rundown of the fundamentals:
- Account Setup: Begin by setting up an advertising account on Twitter. If you don’t have one already, you can easily create it through the Twitter Ads Manager.
- Campaign Objectives: Define your advertising goals. Twitter offers various campaign objectives such as brand awareness, website clicks or conversions, app installs, engagement, video views, and more.
- Audience Targeting: Target your ads to specific demographics, interests, behaviors, or even followers of specific accounts. Twitter allows precise targeting to reach the most relevant audience for your campaign.
- Ad Formats: Choose from various ad formats including promoted tweets, promoted accounts, and promoted trends. Each format serves different purposes and can be tailored to meet your campaign objectives.
- Budgeting and Bidding: Set your campaign budget and bidding strategy. You can choose between automatic bidding, where Twitter automatically adjusts your bids to optimize for your chosen objective, or manual bidding, where you set your own bid amounts.
- Ad Creative: Craft compelling ad creatives that resonate with your target audience. This includes writing engaging copy, selecting eye-catching images or videos, and incorporating relevant hashtags and mentions.
- Campaign Monitoring and Optimization: Monitor the performance of your campaigns in real-time using the Ads Manager dashboard. Analyze key metrics such as impressions, clicks, conversions, and engagement rates. Use this data to make informed decisions and optimize your campaigns for better results.
- A/B Testing: Experiment with different ad creatives, targeting options, and bidding strategies to identify what works best for your audience. A/B testing can help you refine your campaigns and improve their effectiveness over time.
- Conversion Tracking: Implement conversion tracking to measure the impact of your Twitter ads on your business objectives, such as website visits, sign-ups, purchases, etc. This allows you to attribute conversions back to your Twitter campaigns and optimize accordingly.
- Compliance and Policies: Familiarize yourself with Twitter’s advertising policies to ensure that your ads comply with their guidelines. Failure to adhere to these policies can result in ad disapproval or account suspension.
By mastering these fundamentals, you can leverage Twitter Ads Manager to effectively reach and engage your target audience, drive traffic to your website or app, and ultimately achieve your advertising goals.
Twitter Ads Manager Fundamentals Certification Exam Quiz Answers
Question 1: The default filters in the Ads Manager are….? (Select three)
- Funding Source
- Objective
- Status
- International Views
Question 2: What are the three stages of Reporting Overview?
- Filters
- Metrics
- Exporting
- Cross-Border
Question 3: You need a ________________ to access Ads Manager.
- Twitter account
- business
- campaign
- audience
Question 4: When setting up your campaign, how is it best to decide your targets?
- Select everything to cover the most people.
- Choose 1 or 2 options that support your goal.
Question 5: What does the Audience estimator do?
- Suggests target demographics
- Calculates audience based on your selections
- Sets up refined audience targeting
- Recommends themes for future campaigns
Question 6: Home Dashboard provides you with a _____ day summary of your progress.
- 365
- 28
- 7
- 14
Question 7: On the Dashboard, which tab do you use to create your ads content?
- Campaigns
- Creatives
- Analytics
- Tools
Question 8: Which area can help you reach the right people for your campaign?
- App Manager
- Conversion Tracking
- Audiences
- Tag Library
Question 9: Go big on branding and be laser focused are 2 examples of ______________.
- Video best practices
- Tweet best practices
- Campaign best practices
- Analytics best practices
Question 10: Which budgets can be set? (Select all that apply)
- Daily
- Campaign
- Ad Group
- Out Of Home Engagements
Question 11: Where can you measure your return on ad spend for Performance Advertising?
- Conversion Tracking
- App Manager
- Ad Editor
- Tag Library
Question 12: Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?
- Reach
- Engagements
- Followers
- Website Traffic
Question 13: 47% of sales performance can be attributed to ______________.
- Refined audience targeting choices
- Creative alone
- Adding subtitles to all media
- Combining the right target and good creative.
Question 14: The Tweet Activity Dashboard (TAD) can show you details of how many times people have….? (Select all that apply)
- Seen
- Retweeted
- Liked
- Called
- Replied
Question 15: You can refine your data views by using _________.
- Reach
- Filters
- Metrics
- Creatives
Question 16: Which of these is NOT a benefit of using the Tweet Composer?
- Simple Media Upload
- Preview
- Complex to use
- Media Upload how-to
Question 17: Where can you upload media? (select two)
- Media Library
- Tweet Composer
- Analytics Tab
- Events Manager
Question 18: Which of these are refined audience targeting? (select all that apply)
- Key Words
- Interest
- Events
- Household Income
Question 19: What are the main components of the marketing funnel? (select all that apply)
- Awareness
- Consideration
- Conversion
- Creation
