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Enroll Here : Microsoft Advertising Retail Media Certification
Question: Retail Media is considered the third and biggest wave of digital advertising after search and social media. True or False?
- True
- False
Question: Onsite retail media programs allow brands to interact with shoppers through a retailer’s digital properties. True or false?
- True
- False
Question: How is using retail media beneficial to brand advertisers? Select all that apply.
- There is visibility through to point-of-purchase.
- It drives high-margin revenue streams in addition to selling retail products.
- It grows product sales.
- It enables the ability to reach high-intent shoppers via retailers’ websites.
Question: Using retail media, both retailers and brand advertisers can increase product sales by enabling brand advertisers to promote their products. True or false?
- True
- False
Question: Retail Media is considered a closed loop ecosystem because it provides clear and proven attribution and reporting that draw a direct line from advertising back to product sales and Return-On-Ad-Spend (ROAS). True or false?
- True
- False
Question: Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omnichannel Retail Media ecosystem. True or false?
- True
- False
Question: Which key differentiator would make retail media more attractive to brand advertisers to invest?
- Retailers’ first-party shopper data
- Measurement by third-party cookies
- Brands first-party data
- Fragmented attribution
Question: Retail Media is only considered a lower-funnel media strategy that only helps with conversions (i.e., product sales) rather than awareness, consideration, retention, or loyalty in a shopper journey. True or false?
- True
- False
Question: What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply.
- Brands interact with shoppers through a retailer’s website, app, or the like.
- Brands target shoppers at the conversion stage of the sales funnel.
- Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.
Question: What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers’ websites?
- The brand should use the Microsoft Retail Media platform (powered by PromotelQ) to run ads on third-party platforms, such as social media or connected TV, that will bring the shoppers back to the website.
- The brand should use a social media ads platform to run ads to reach out to the shoppers.
- The brand should use the Microsoft Advertising platform to run search ads to reach out to the similar shoppers mapped by Microsoft.
Question: What are the key benefits of Retail Media offsite advertising? Select all that apply.
- Brands interact with shoppers through a retailer’s website, app, or the like.
- Brands target shoppers at the conversion stage of the sales funnel.
- Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.
- Brands can target shoppers at the awareness and consideration stages of the sales funnel.
Question: What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.
- PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
- Brand advertisers only pay when a shopper clicks on a PLA.
- PLAs feature multiple clickable components including a brand logo, allowing you to tell an on-brand story to drive brand awareness.
- PLAs take category ownership for maximum brand awareness.
Question: Auction Banners are a CPM, impression-based on-site solution for brands who want to increase brand awareness. True or false?
- True
- False
Question: What is true about Product Listing Ad extensions? Select all that apply.
- Their campaigns are automatically extended to Microsoft properties only when the ad can’t be served onsite.
- They guard against the deprecation of third-party cookies while maintaining privacy standards.
- They show targeted ads where shoppers browse off of a retailer’s website to drive more conversions.
Question: What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.
- They are cost effective as you only pay when shoppers view it instead of paying a flat fee.
- They offer targeted reach.
- They extend your brand’s reach.
- They take category share for maximum brand awareness.
Question: Auction Banners may appear within product carousels on highly visible pages across a retailer’s site. True or false?
- True
- False
Question: Which retail media ad formats can brands use to reach their shoppers? Select all that apply.
- Display
- Social media
Question: Contoso Kitchen Appliances sells their products through retailers and wants to better promote their products to in-market shoppers. Why should their advertisers consider using Microsoft Retail Media? Select all that apply.
- The dashboard and reporting tool enable advertisers to easily gather campaign insights and make in-flight optimizations.
- Retail Media Offsite empowers brands to reach retailers’ first-party shoppers wherever they are through a unified approach to retail media.
- Retail Media Onsite helps brands reach shoppers based on their information collected by third – party cookies.
Question: Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?
- True
- False
Question: Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
- PLA Campaign
- Display Banner Campaign
- PLA Extension Campaign
- Bing CPC Campaign
Question: Which of the preset reports in the Microsoft Retail Media platform (powered by PromotelQ) can you use to get ROAS within a certain time frame? Select all that apply.
- Detailed Campaign Performance Report
- Campaign Performance Report
- Campaign Summary
- Sales Report
Question: What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer?
- Waterfall
- Header bidding
- Second price auction
Question: PLAs and Auction Banner Ads are served based on auctions, competing with other advertisers’ corresponding ads. True or false?
- True
- False
Question: When creating a PLA campaign, after selecting your desired SKUs, the category targets must be manually applied to the campaign. True or false?
- True
- False
Question: Which shopper engagement will trigger charge for Auction Banner Ads campaigns in most cases?
- Impression
- Click
- Purchase
Question: Which shopper engagements will trigger charges for PLA campaigns in most cases?
- Impression
- Click
- Purchase
Question: Which of the following factors influence the likelihood for PLA campaigns to win auctions? Select all that apply.
- Product price
- Bid value
- Product category
- Units sold
Question: Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
- Even/Dynamic Pacing
- Front-Loaded Pacing
- Day Parting
- Weekly Pacing
Question: What does “PLA” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- Product Listing Ads
- Product Listing Acquisition
- Product Link Ads
- Product Listing Asset
Question: What does “Report Period” refer to in the campaign reporting?
- Which brands the report will include
- How the data will be aggregated within the report
- The date range for the report
- Which campaign type will be included in the report
Question: What does “Campaign Flight Date” refer to in the Microsoft PromotelQ platform?
- How long it takes to get a campaign live
- The date range the campaign is active
- The amount of time until a campaign runs out of budget
Question: What does “Vendors” refer to in the campaign reporting?
- Which brands the report will include
- How the data will be aggregated within the report
- The date range for the report
- Which campaign type will be included in the report
Question: What does “Campaign Budget Interval” mean in the Microsoft Retail Media platform(powered by PromotelQ)?
- How much budget is in the campaign
- How often the campaign’s budget is refreshed
- How long a budget is included in the campaign
Question: What does “Campaign Type” refer to in the campaign reporting?
- Which brands the report will include
- How the data will be aggregated within the report
- The date range for the report
- Which campaign type will be included in the report
Question: What does “CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- How much ads spend per each display (= Ad Spend / Impressions)
- How many times shoppers view ads after being shown to it. (= Views / Impressions)
- How many product purchase generated after ads being shown to shoppers. (= Conversions / Impressions)
- How many times shoppers click into your ads after being shown to it. (= Clicks / Impressions)
Question: What does “Report Interval” refer to in the campaign reporting?
- Which brands the report will include
- How the data will be aggregated within the report
- The date range for the report
- Which campaign type will be included in the report
Question: What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- The cost for each shopper click made to your campaigns
- The cost for each shopper view made to your campaigns
- The cost for each time your campaigns show to shoppers
- The cost for each purchase made by shoppers after engaging with your campaigns
Question: Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- Number of times your campaigns are clicked by shoppers
- Number of times your campaigns are shown or served to shoppers
- Number of times your campaigns are viewed or seen by shoppers
- Number of times your campaigns are engaged by shoppers\
Question: What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- The average cost-per-click for your campaign
- Number of times shoppers viewed your campaign
- Total attributed product sales generated from your campaign
- The rate at which shoppers are interacting with your campaign (clicks / product views)
Question: What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- Cost per thousand clicks
- Cost per thousand impressions
- Cost per multi-touch attribution
- Cost per sale
Question: The preset report “Sales Report” provides impressions and clicks by SKU. True or false?
- True
- False
Question: What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?
- 100%
- 300%
- 1,000% +
Question: What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.
- CTR
- Campaign name
- Spend-through
- ROAS
Question: Which campaign optimization strategies should you take when your PLA campaigns have high spend-through but a low ROAS? Select all that apply.
- Increase bid
- Decrease bid
- Add targets
- Remove low performing targets
Question: For a brand selling lots of products with a budget, what is the ideal number of products per category to start with in a PLA campaign?
- 1
- 5-30
- 100
Question: In addition to ROAS, what additional metrics should you consider when analyzing campaign performance? Select all that apply.
- Impressions
- Budget utilization
- CTR
- CPC
Question: What is the recommended minimum campaign flight time to ensure that your onsite retail media ads can deliver results?
- 1-2 days
- 5-7 days
- 6-8 weeks
- 12-18 months
