Latest Off Page SEO Techniques 2024 | How to Rank your Website in Search Engine

Clear My Certification November 24, 2023 Featured 3 Comments 1,537 Views

Here are some off-page SEO techniques that were relevant as of my last update, but it’s always a good idea to stay updated with the latest trends:

High-Quality Content Creation:
- Creating valuable and shareable content remains a top priority. This includes blog posts, articles, infographics, videos, and other types of content that provide real value to your audience.
Link Building:
- Build high-quality backlinks from authoritative and relevant websites. Focus on natural link-building techniques, such as guest posting, influencer outreach, and creating shareable content that others want to link to.
Social Media Engagement:
- Actively engage on social media platforms to promote your content and build a community around your brand. Social signals are considered by search engines, so a strong social media presence can indirectly influence your SEO.
Influencer Marketing:
- Collaborate with influencers in your industry to expand your reach and gain exposure. Influencers can help promote your content to a wider audience and attract more backlinks.
Guest Posting:
- Contribute guest posts to reputable websites in your niche. This not only helps you build quality backlinks but also establishes you as an authority in your field.
Brand Mentions:
- Monitor and encourage brand mentions across the web. Even if a mention doesn’t include a link, it can still contribute positively to your online presence.
Local SEO Optimization:
- Optimize your website for local search by claiming your Google My Business listing, getting positive reviews, and ensuring your NAP (Name, Address, Phone number) information is consistent across online platforms.
Forum Participation:
- Engage in relevant forums and communities related to your industry. Participate in discussions, answer questions, and include a link to your website in your forum signature if allowed.
Video Marketing:
- Create and optimize videos for platforms like YouTube. Videos can rank in search results and provide another avenue for attracting organic traffic.
Mobile Optimization:
- Ensure your website is mobile-friendly. With the increasing use of mobile devices, mobile optimization is not only crucial for user experience but can also impact your search engine rankings.
Podcast Guesting:
- Participate as a guest on podcasts related to your industry. This can help you reach new audiences and build authority.

Remember that the effectiveness of off-page SEO strategies can vary based on your industry and target audience. Always prioritize user experience and ethical practices, and stay updated with the latest SEO trends and algorithm changes from major search engines.

Today you are going to learn everything about off-page SEO.

In this blog I’ll show you:

What is off-page SEO?
Importance of off-page SEO
Off Page SEO Techniques that dont work
Effective Off-page SEO techniques that work in 2020 & beyond.

So, without wasting any time, let’s get started.

What Is Off-Page SEO?

Off-page SEO (also known as “off-site SEO”) refers to process of increasing ranks of your website or Blog within SERPs (Google).

Before discussing Off-Page SEO, you must be aware of On Page SEO. On-page SEO mainly refers to a set of rules we do inside a web page to optimize a web page in search engines.It refers to experience user get when visits to your website, internal linking, speed, title, meta tags, content, heading tags, rich snippets and others.

Most of these “Off-page SEO techniques” that our beloved self-proclaimed Digital marketing Guru’s & Experts tell you will be an outdated CRAP! Read till end to be the first pro of effective Off Page SEO techniques 2020

Off-Page SEO Techniques that don’t work (OUTDATED):

Directory Submission
Social Bookmarking
Classified Ads
Web 2.0
Local or Business Listings
Link Exchanging
Cross-Linking
Obtrusive Optimization

Effective Off-Page SEO Techniques that work:

Blogging
Guest Posting
Social Media
Content Publishing Platform
Question & Answers
Forums & Blogs Commenting
Visual Marketing
Influencer Marketing
Events & Giveaways
Link Baiting
Podcasts & Webinars
Reddit
Press Release
Personal Branding

A website with high-quality content and useful information is more apt to have recommendations from other web pages. Make your web pages more informative to get more backlinks.

Effective Off-Page SEO techniques that will work in 2020 & beyond

Blogging:

Blogging is the considered as the best technique in off-page SEO techniques 2020.
People are making a hell lot of money & growing business with blogging and It’s truly the king of Off-page SEO. By blogging, one can grow as an individual or else as a business. You will not only be able to increase traffic & sales but also prove your expertise in your niche, increase brand awareness, grow user base, give a reason for users to come back and mainly you need to blog because everyone else is.

Important: Companies or Individuals that promote more than 20 content per month is likely to grow their business & get a traffic almost 3 times more than the companies who almost publish lesser or fewer content or dont at all and are still using outdated techniques

Guest Posting:

Guest posting is also known as guest blogging. In Guest Posting you will contribute your part of content, can be an article or a blog or any sharable content to other blogging websites in order to build links, authority and brand awareness.

How Can we start Guest Posting?
These are quick & few steps to get you started
– Research your niche & find the high DA & PR sites that allow you to guest post.
– Look for a topic that is unique & evergreen & start Create content
– Create the content with at least 1500+ words.
– Don’t forget to add links to your content.The links must be authentic & should point towards your site.

How will it work in 2020?

Guest postings are more like best friends in off-page SEO techniques.
It is the best inbound marketing strategy & it will continue to play a key role of the content marketing strategy as long as content marketing exists & also plays an active role in Digital marketing.
If it is done right you will end up generating more traffic ,leads, backlinks & sale for your business.

Social Media:

Most of the people have confusions that “Is social media a part of Off-Page SEO?”

The Answer is Absolutely Yes!

Off Page is more into bringing traffic to the website ,to increase any brands awareness that’s what exactly our social media does. So social media is indirectly a part of Off page SEO Technique 2020.

How is it done?

Social Media Optimisation is very important to manage or track your audience ,There are lot of social medias in the market but at the same time it is very difficult to manage all at the same time .It require large team to manage all, but if you plan, schedule, execute and analyse it right then you will be able to derive results in a long run.

Quora “The Queen”

WHAT IS Q&A?

Q&A platforms help users to form a group or community to ask questions & get answers. Users can use such platforms to clear their queries, doubts, problems & also get bits of advice from experienced people. Such platforms are also filled with influencers actively contributing & solving. So, increasing your presence on such a platform will help you to portray yourself as an expert & help you to grow as an influencer.

Question & Answers site
– Quora
– Yahoo Answers
How is it done?
– Create a profile with all the information. Showcase yourself as an authority.
– Look for questions from your niche that already has attention.
– Craft your answer better than the most upvoted answer under that question.
– Make use of images, infographics, stats, figures, facts, videos.
– Place just one like pointing to your site.

Content Sharing Plaforms:

What is a content sharing platform?

It refers to a platform wherein users can contribute & consume content. Such platforms host a lot of viral, personal, controversial & authentic content & they are highly influenced by social networks allowing you to easily create a loyal user base.

Some content publishing platforms

– Medium
– Slideshare
– Ghost
– Blogger
– Tumblr
– Beam

How is it done? & How will it help?
Just signup to a content publishing platform & build a content that is authentic, interesting, genuine, controversial & personal. This will help you to showcase yourself to a whole new set of audience & because these platforms are influenced by social networks, you will be able to grow followers & also increase traffic to your business or personal website.

Forums Publishing & Blog Commenting Sites:

What is a forum in SEO?

A forum is an online discussion portal where users from similar interest or niche contribute and grow. These portals are used by users to ask questions & get answers, to share their personal view or expierience, to discuss topics, & resolve issues.

How does it help?
You can use such portals to ask questions related to your niche, product or service and get insights on them. You can also answer questions related to your niche, product or service & if you are successful in helping them you can turn them into an admirer & later into a customer.

What is Blog commenting in SEO?

Blog commenting is an act of sharing your opinion, experience, problem or perspective on a blog post or article to a blogger.

How does it help?
If you share your opinion or view on the article then you will be able to grab some attention & turn that attention into visitors for your personal or business site. You will also be able to present yourself as an expert & gain followers.

Visual & Influencer Marketing:

What is Visual Marketing?

Visual marketing is the process of marketing using visual elements such as images, videos, infographics & others. This is a more powerful & more memorable form of marketing & it’s the second most effective marketing strategy followed by marketers around the world.

How does it help? & Is it necessary?
It is estimated that nearly 84% of the communication in 2018 will be visual. This actually shows that users are changing. Their attention span & retention time is decreasing every day and they are becoming more dependent on visual media than spending 5 to 10 minutes reading an article. So, it is important to start focusing on creating interactive, easy, quick & shareable content that delivers value, just as an article does.

Visual Marketing Contents:
– Images
– Videos
– Infographics
– Memes
– Presentations
– Screenshots
– Comics

What is Influencer Marketing?

Here you market your product, service or message to a larger & loyal group of audience with the help of an influencer. The benefits of using such an approach are
– Reach – You will be able to reach a huge active & engaging audience.
– Credibility – You can easily make them trust you and your product or service.
– Salesmanship – You can easily convince them to act and advocate.

How does it work?

Firstly, you need to find the influencers in your niche or market who are being followed by an active group of audience. Then you need to impress them or pay them to endorse your product, service or message to their followers.

Quick Fact
– 70% of Millennials make their purchase decision based on the recommendations of an influencer.
– Facebook is the most influential social channel.
– 18% of consumers purchase decision is influenced by YouTube video.

Press Release/Webinars/Branding:

What is a Webinar?

The word ‘webinar’ is a blend of ‘web’ and ‘seminar’. It is an online presentation that is held in real time and attended by an invited or exclusive audience.

How does it help?

A live webinar will help you to interact with users in real-time & also send and receive information in real time. This will help you to build a very strong relationship with your audience & help you to influence them much more easily to act.

Quick facts

– Morning is the best time to host Webinars.
– Tuesday is the best day to host Webinars.

What is Press Release in SEO?

It refers to a written communication that reports about an event, product or other happenings related to a company, business or an organization covered by the media, newspaper or popular blogs.

How does it help?

Press release helps you in deriving both direct and indirect value to your site. If your press release is unique & valuable then a newspaper, media outlet, or other blogs are more likely to pick it up and garner you a high-value backlink. But, it mainly concentrates on generating long-term indirect value through brand visibility, recognition and a few other direct values through citation, mention, referral traffic and more.

Personal Branding:

What is Personal Branding?

Personal branding is an intentional approach to establish a desired image or impression in the mind of others by an individual, group or an organization. This approach will help you to increase brand loyalty and brand preference.