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Introduction to Digital Marketing Great Learning Quiz Answers

Question 1: In the three customer moments of truth, in the customer journey today, what does the stage of ‘zero moment of truth’ mean?

  • Stage of product discovery
  • Stage of product adoption
  • Stage of of product selection
  • Stage of product development

Question 2: Taking reference to Fitch’s model, in this state:  The consumer is open-minded has a longer attention span, has options in mind but is open to suggestions and wants to be equally informed.

  • Locating
  • Dreaming
  • Exploring
  • Purchasing

Question 3: Which of the following is not an example of owned media?

  • Sponsorships
  • website
  • mobile app
  • Blog

Question 4: Which of the following is an example of earned media?

  • Facebook Ads
  • Mobile App
  • Newspaper Media Mention
  • Advertising on Amazon

Question 5: Buyer personas become important artifacts to tailor your marketing decisions to the preferences of your ideal customers.

Thus a buyer persona should contain which of the following information

  • Demographics
  • Profession
  • Shopping preferences
  • All of the above

Question 6: Edge Rank algorithm is used by Facebook to determine what articles should be displayed in a user’s News Feed. State True or False

  • True
  • False

Question 7: Can you choose your target groups using Facebook Ads?

  • No
  • Yes

Question 8: Which of the following is not considered Facebook’s engagement metric?

  • React
  • Share
  • Comment
  • View

Question 9: What is the name of Facebook’s Analytics Tools?

  • Edge Rank
  • Page Rank
  • Facebook Insights
  • FB Analytics

Question 10: Under the “Ads Manager” tool, what does the “Audience Graph” mean?

  • Current Target audience reached through your campaign compared to potential reach
  • Information on the size and engagement of your audience to help you monitor the success of your campaigns
  • Summary of an ad- its bid, price, targeting & performance
  • campaign performance by clicks and actions over time

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