HubSpot Service Hub Software Certification Exam Answers

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HubSpot Service Hub is a comprehensive customer service software solution offered by HubSpot, a leading provider of inbound marketing, sales, and service software. It’s designed to help businesses effectively manage and organize their customer support operations, enhance customer satisfaction, and foster stronger relationships with their customer base.

Key features of HubSpot Service Hub include:

1. Ticketing System: Service Hub provides a centralized ticketing system where customer inquiries, issues, and requests can be logged, tracked, and managed efficiently. This helps support teams stay organized and respond promptly to customer needs.
2. Knowledge Base: Businesses can create a knowledge base with articles, FAQs, and resources to empower customers to find answers to common questions and solve problems on their own. This self-service aspect can reduce support volume and improve customer satisfaction.
3. Live Chat: Service Hub includes live chat functionality, enabling real-time communication between customers and support agents directly on the company’s website. This instant support option can enhance the customer experience and resolve issues quickly.
4. Customer Feedback: The software offers tools for collecting and analyzing customer feedback, such as surveys and Net Promoter Score (NPS) surveys. This feedback helps businesses understand customer sentiment, identify pain points, and make informed decisions to improve their service.
5. Customer Relationship Management (CRM) Integration: Service Hub seamlessly integrates with HubSpot’s CRM platform, allowing businesses to manage customer interactions, track communication history, and personalize support interactions based on customer data. This integration provides a holistic view of each customer’s journey.
6. Automation: Service Hub provides automation tools to streamline repetitive support tasks, such as ticket routing, follow-up emails, and customer notifications. Automation improves efficiency, reduces manual workload, and ensures consistent service delivery.
7. Reporting and Analytics: Businesses can leverage reporting and analytics features to track key support metrics, monitor performance, and gain insights into customer behavior and satisfaction levels. This data-driven approach enables continuous improvement of support processes.

HubSpot Service Hub aims to empower businesses of all sizes to deliver exceptional customer service experiences by providing the tools and insights needed to engage with customers effectively, resolve issues efficiently, and build long-lasting relationships.

OFFICIAL LINK FOR THE HubSpot Service Hub Software Certification EXAM: CLICK HERE

HubSpot Service Hub Software Certification Exam Answers

Question 1: True or false? A visitor can start a conversation with a chatbot, and then that chatbot can transfer the conversation to a human.

• True
• False

Question 2: True or false? Knowledge base articles should be casual, personable, and anecdotal.

• True
• False

Question 3: True or false? It’s a good idea to write your knowledge base titles as questions.

• True
• False

Question 4: True or false? Most people prefer using self-service compared to phone support.

• True
• False

Question 5: True or false? Experiencing lower ticket volume is a good indicator that your knowledge base is working well.

• True
• False

Question 6: True or false? It’s a best practice to send your NPS survey to customers monthly.

• True
• False

Question 7: True or false? You should only ask a customer to become an advocate over the phone.

• True
• False

Question 8: True or false? When writing custom feedback surveys, use a variety of open-ended and closed-ended questions.

• True
• False

Question 9: True or false? Regardless of how long it takes, you should respond to every single customer feedback survey you receive.

• True
• False

Question 10: Your manager wants to know who your primary persona is. The best feedback survey to use is:

• Net promoter score
• Custom feedback survey
• Customer effort score
• Customer satisfaction survey

Question 11: Which of the following is NOT a stage in HubSpot’s feedback framework?

• Improve the customer experience
• Establish listening posts
• Collect customer feedback
• Understand customer sentiment

Question 12: What is an advocate?

• Someone who gives you a score of 9 or 10 on your NPS survey
• Someone who helps you generate more business
• Someone who gets paid for advertising your brand.
• An employee on your marketing team

Question 13: How do you calculate NPS?

• Percentage of promoters minus percentage of passives
• Percentage of promoters minus percentage of detractors, divided by percentage of passives
• Percentage of promoters minus percentage of detractors
• Percentage of promoters

Question 14: How often should a customer effort score survey be used?

• After every support interaction
• Quarterly
• Monthly
• After every milestone

Question 15: Which survey asks the following question: How easy was it for you to handle your issue?

• Customer effort score
• Net promoter score
• Customer satisfaction survey
• None of the above

Question 16: Fill in the blank: You should use NPS instead of customer satisfaction survey when you want to understand __________.

• Ease of completing a task
• Overall satisfaction vs. satisfaction at a particular moment
• Satisfaction at a particular moment vs. overall satisfaction
• Impact of a bug or outage

Question 17: Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.

• promoters
• detractors
• passives
• marketing team

Question 18: In HubSpot, help desk is comprised of all of the following tools EXCEPT:

• Reporting
• Automation
• Knowledge base
• Tickets

Question 19: All of the following are reasons to @ mention someone on a ticket record EXCEPT:

• To escalate a ticket
• As an FYI
• To transfer ticket ownership
• To email the customer

Question 20: Which of the following is a benefit of phone support?

• It’s cheaper for your company.
• Customers can get immediate help for complicated issues.
• In general, customers prefer phone support to any other type of support.
• All of the above

Question 21: All of the following are benefits of email support EXCEPT:

• It’s immediate
• It provides a paper trail
• You can insert screenshots and gifs
• It’s conversational

Question 22: A service level agreement is a(n)

• Ticket pipeline
• Commitment between a service provider and a client
• Understanding of the amount of time it takes a company to solve a problem
• Agreement between two competing companies

Question 23: A help desk does all of the following EXCEPT:

• Streamline intake
• Provide feedback
• Improve experiences with reporting
• Triage customer issues

Question 24: Fill in the blank: With HubSpot’s help desk, you can streamline and manage your intake within ______.

• conversations or tickets
• your email client
• knowledge base
• your website

Question 25: All of the following are stages of troubleshooting EXCEPT:

• Understand the issue
• Find relevant context
• Diagnose the problem
• Ask for help

Question 26: In terms of customer support, what does triage mean?

• Gathering support inquiries
• Responding to support inquiries
• Reporting and analyzing on support inquiries
• Categorizing and routing support inquiries

Question 27: Which of the following is an example of when you should use a restricted knowledge base?

• If you only want your customers, not prospects, to access your information
• If you don’t want your competitors to access your information
• If you only want your customers to see the articles once
• A&B
• None of the above

Question 28: Which of the following is an appropriate knowledge base title?

• What are the ins and outs of HubSpot?
• How do I create a custom feedback survey?
• So you wanna build a chatbot
• How to create, send, troubleshoot, and analyze a campaign

Question 29: The HubSpot knowledge base tool can do all of the following EXCEPT:

• Offer related articles to readers
• Restrict knowledge base articles
• Add videos to articles
• Suggest articles to be written

Question 30: You should use a call-out in a knowledge base article to:

• draw the reader’s attention to an important detail
• tell your reader what articles to read next
• host Q&As
• ask the reader for feedback

Question 31: Fill in the blank: A knowledge base is a ______.

• blog about a product or service
• collection of articles about a product or service
• place where customers can contact a company’s support team
• collection of reviews about a product or service

Question 32: True or false? A knowledge base is a type of self-service.

• True
• False

Question 33: How often should you edit your knowledge base articles?

• Any time you get negative feedback on an article
• Monthly
• Whenever products or service change pertaining to the article
• Quarterly

Question 34: An example of a customer using self-service is when they:

• live chat with an employee
• Search for their inquiry and finds an article
• Search for their inquiry and ends up calling the company
• emails with an employee

Question 35: Which of the following is NOT an appropriate way to categorize your knowledge base articles?

• By persona
• By product or service
• By author
• By customer stage

Question 36: Which of the following is a benefit of live chat?

• It’s an easy way to answer complicated questions.
• It’s immediate.
• It’s easy to convey tone.
• All of the above

Question 37: Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.

• editing
• records customization
• views
• pipelines

Question 38: With ticket ______, you are able to filter down your tickets

• views
• editing
• stores
• records customization

Question 39: True or false? You should write new knowledge base articles every day.

• True
• False

Question 40: True or false? Cross-object reporting exists in the service analytics tool.

• True
• False

Question 41: Reports bucketed under the “conversation overview” category give you insight into:

• How your customers are changing over time.
• How effective your knowledge base is.
• How productive your reps are.
• All of the above.

Question 42: True or false? You cannot edit the look and feel of your customer portal.

• True
• False

Question 43: A customer portal helps customers do all of the following EXCEPT:

• access answers your support team has previously given.
• respond to conversations on their own terms.
• live chat with a support rep.
• know the status of their support tickets.

Question 44: True or false? All customer portals are password protected.

• True
• False                              

Question 45: What information can a user see in their customer portal?

• How long a rep has to respond to the ticket before an SLA breach
• Ticket replies from customer service agents
• How many other customers have filed a similar ticket
• All of the above

Question 46: Customer portal is a _______ offering.

• knowledge base
• help desk
• customer feedback
• self-service

Question 47: ________ is for folks who need to create basic, out-of-the-box reporting.

• The report builder
• Service analytics
• The report library
• The report synthesizer

Question 48: True or false? You can create cross-object reports from the report builder.

• True
• False

Question 49: In Service Hub, you can set SLAs based on how long it takes your reps to first respond to a ticket and/or how long it takes reps to _____.

• close the ticket.
• send the CSAT survey.
• respond to the second customer interaction.
• work on a new ticket.

Question 50: Agent collision detection tells you when another agent is ________.

• working on the same message.
• about to bump into you on the street.
• available for live chat.
• unavailable for live chat.

Question 51: What is channel switching?

• Switching between responding to a customer and leaving a comment on the customer’s record in conversations.
• Another name for customer portal.
• Going from live chat to Facebook Messenger to email on a single thread.
• Switching from using conversations on desktop to using conversations on your mobile device.

Question 52: Custom views in the conversations inbox lets you _________.

• Choose which of HubSpot’s predetermined views to pin.
• Create your own views based on ticket and conversation properties.
• Drag and drop conversations to HubSpot’s predetermined views.
• Customize the font of your emails and live chat.

Question 53: What type of feedback survey can you add to your live chat?

• CES
• NPS
• CSAT
• Custom survey

Question 54: If your support reps have trouble prioritizing tickets, consider _______.

• Creating a “high priority” view.
• Setting SLAs.
• Using automation to move tickets to different stages.
• All of the above.

Question 55: What’s a good NPS score?

• Varies by industry
• Anything positive
• 10 or above
• 20 or above

Question 56: Which of the following tools is NOT included in HubSpot’s Service Hub?

• Help desk
• Customer feedback surveys
• Project management
• Knowledge base

Question 57: All of the following are reasons to collect feedback EXCEPT:

• To save money
• To learn who your advocates are
• To understand what your customers think of you
• To know what to improve upon

Question 58: True or false? Each team within your company should have their own customer journey map.

• True
• False

Question 59: True or false? Even if you have different products or services, you should try and keep them on the same customer journey map if the customer journey is similar.

• True
• False

Question 60: True or false? Your customer journey map should be written from the perspective of your customer.

• True
• False

Question 61: An example of an extended value milestone is when a customer:

• gets the outcome they expected
• renews their account
• gets more than they expected
• tells their network about your product or service

Question 62: In terms of a customer journey map, what does intended value refer to?

• When customers expectations are exceeded
• The customers first experience
• When the customer feels confident they will get what they expect
• When the customer got what they expected

Question 63: Intake is how you _____.

• respond to support inquiries
• receive support inquiries
• triage support inquiries
• acknowledge support inquiries

Question 64: You should include all of the following stages in your customer journey map EXCEPT:

• First impression
• Delighted value
• First value
• Intended value

Question 65: You want to understand how your customer support team is performing. The best feedback survey to use is:

• Customer effort score
• Customer satisfaction survey
• Net promoter score
• Customer leadership score

Question 66: True or false? Customer effort score is measured on a three-point scale.

• True
• False

Question 67: True or false? You could use an NPS survey to assess overall sentiment of your employees.

• True
• False

Question 68: Fill in the blank: Companies use customer journey maps to build _______ for their customers.

• confidence
• empathy
• products
• roadmaps

Question 69: When setting up your knowledge base in HubSpot, you need to connect your _______.

• help desk
• domain
• brain
• Conversations inbox

Question 70: You can do all of the following from a ticket record EXCEPT:

• Make a call
• Send an email
• Create an internal task for yourself or a colleague
• Start a video chat

Question 71: An example of an intended value milestone is when the customer expected to get her fridge fixed, ________.

• and her fridge is fixed.
• and her fridge and sink are fixed.
• and the repair person arrives.
• but the repair person didn’t show up.

Question 72: True or false? Through ticket automation, you can move a ticket from one stage to another based on an email response.

• True
• False

Question 73: True or false? You should only reach out to your detractors.

• True
• False

Question 74: The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value

• expected value
• first value
• second impression
• extended impression

Question 75: With Service Hub, you can complete all of the following tasks EXCEPT:

• Gather intake
• Route tickets
• Monitor all social media
• Respond to support inquiries

Question 76: In order to assess customer service agent performance, which of the following reports should you look at?

• Ticket close total by rep
• Ticket totals over time
• Ticket totals by source
• Knowledge base article views

Question 77: Which of the following is NOT a best practice when creating knowledge base articles?

• Use questions as titles
• Use bullet points
• Use a casual tone
• Use screenshots and GIFs

Question 78: A customer journey map is a representation of:

• the stages a customer goes through with your company
• where your customers physically are
• how your prospects become your customers
• how your customers renew

Question 79: How often should you revisit your customer journey map to ensure it’s kept up to date?

• Whenever you get an influx of new customers
• Quarterly
• When your business practices change
• Whenever you get negative feedback

Question 80: The extended value stage is when you _______.

• Offer your customer more than they were expecting.
• renew your customer’s account customer renews with you.
• prolong your onboarding process.
• give the customer what they want.

Question 81: Fill in the blank: The primary goal of a customer journey map is to ______.

• understand the process from becoming a prospect to a customer
• ensure your customers continue to buy from you
• know the location of your customers
• build empathy

Question 82: Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______.

• employee
• promoter
• renewal
• marketer

Question 83: When should you use multiple ticket pipelines?

• If your tickets go through different stages
• If you provide multiple products or services
• If you have multiple customer service agents
• If your tickets have different priorities

Question 84: When should you consider using a chatbot?

• If human bandwidth is a constraint
• If the cost of making a mistake is low
• If you get a lot of standard questions
• All of the above

Question 85: Which report(s) do yo use to decide which knowledge base articles to write?

• Average ticket response time
• Average ticket response time by rep
• Ticket volume by category
• All of the above

Question 86: Fill in the blank: When creating a customer journey map, you should map out what your customer is ______ and ________.

• Feeling and thinking
• Doing and looking for
• Doing and feeling
• Doing and planning to do

Question 87: When should a company create multiple customer journey maps?

• If they sell to multiple personas that go through different processes
• If they sell multiple products or services
• If they have multiple customer-facing teams
• Never

Question 88: What is a snippet?

• A reusable text block
• An email template
• The bit of text on a ticket record
• A ticket

Question 89: True of false? You can edit the NPS question in HubSpot.

• True
• False

Question 90: Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________.

• Ease of completing a task
• Overall satisfaction vs. satisfaction at a particular moment
• Satisfaction at a particular moment vs. overall satisfaction
• Impact of a bug or outage

Question 91: Scenario: Your boss wants to assess how customers feel after a technician visited their home. Which survey should your boss use?

• Net promoter score
• Customer satisfaction survey
• Customer acknowledgment survey
• Customer effort score

Question 92: All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:

• Offer incentives like a five dollar gift card
• Keep your surveys short and to the point
• Email customers daily until they fill out the survey
• Offer surveys via multiple channels

Question 93: Which of the following is NOT a step when establishing listening posts?

• Define your customer journey
• Align survey methods and goals
• Collect feedback
• Analyze feedback

Question 94: Which of the following is NOT an example of an advocacy action?

• Writing a case study about a customer
• Paying your customer to leave you a good review regardless of their actual experience.
• Writing a blog post about a customer
• Asking a customer to write you a Yelp review

Question 95: You should use custom feedback surveys when you want to understand ________.

• overall customer sentiment.
• how easy it was to solve a problem.
• the satisfaction of a particular milestone.
• something that’s not covered in industry standard surveys.

Question 96: If you want to know what your customer thinks about their sales experience, which feedback survey should you use?

• Customer effort score
• Customer satisfaction survey
• Net promoter score
• Customer advocacy score

Question 97: According to the prioritization matrix, customer issues that are high impact and high cost should be prioritized:

• Today
• Tomorrow
• Next week
• Next year

Question 98: Fill in the blank: When responding to a customer, you should use an email template to______.

• answer a generic question
• answer a complicated question
• insert a knowledge base article
• transfer the email

Question 99: You want to understand how easy it is for your customers to get their questions answered from your support team. The appropriate feedback survey to use is:

• Customer effort score
• Customer satisfaction survey
• Net promoter score
• Customer leadership score

Question 100: True or false? The only way to move tickets to different stages is manually.

• True
• False

Question 101: True or false? Customer journey maps are only useful for customer-facing individuals.

• True
• False

Question 102: True or false? When setting up your Conversations email inbox, you should connect your personal email.

• True
• False

Question 103: True or false? You should only include four stages in your customer journey map.

• True
• False

Question 104: True or false? Your leadership team should be the ones to create the customer journey map.

• True
• False

Question 105: If you’re setting up Service Hub reports for the first time, where should you start?

• Service analytics
• Customer report builder
• Report library
• Sales analytics

Question 106: True or false? You can access conversations from the HubSpot mobile app.

• True
• False

Question 107: If you’ve never set up service reports in HubSpot before, start with _________.

• The report builder
• The report library
• Service analytics
• The report customizer

Question 108: Which report(s) do you use to decide which knowledge base articles to write?

• True
• False

Question 109: What’s the difference between service analytics and the report builder?

• Service analytics has out-of-the-box reports; the report builder requires you to build every report from scratch.
• The report builder has out-of-the-box reports; service analytics requires you to build every report from scratch.
• Service analytics has in-depth reports; the report builder has more generalized reports.
• Service analytics is generally for managers; report builder is for reps.

Question 110: A customer portal is a __________.

• home base where customers can view, open, and reply to support tickets.
• place where customers can open tickets, but not reply to them.
• HubSpot account for folks who don’t have paid seats.
• place where your customers can buy your products or services.