Home Uncategorised Microsoft Advertising Certified Professional Exam Answers 2020

Microsoft Advertising Certified Professional Exam Answers 2020

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  • Take the free courses at your own pace to prepare for the exam. Learn and master the Microsoft Advertising as well as advanced features.
  • You have unlimited time to finish the free Microsoft Advertising certification exam, and can pause your exam-taking and resume when convenient.
  • Receive a score of 80% or higher and become a member for a full year.

Get Certificate: Microsoft Advertising Certified Professional

Question 1: Best practices for using automated bid strategies include the following: (Select 2)

Question 2: Keyword Planner is a research tool that provides which kinds of insight? 

Question 3: Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

Question 4: A broad match modifier tells Microsoft Advertising that a specific word or words must be present in a search query in order for your ad to display. True or False?

Question 5: If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center. True or false?

Question 6: Which elements in the Microsoft Advertising Quality Score formula should you use to determine the best ways to optimize your ads?

Question 7: You want to track your search advertising spend over time. Which report group should you select?

Question 8: Choose 3 targeting options that would allow you to serve ads to potential customers who meet specific criteria.

Question 9: What key strategies might an advertiser use Microsoft Advertising Intelligence for?

Question 10: Which of the following ideas should you consider implementing when writing your ad?

Question 11: What is an example of layering remarketing with audience exclusions?

Question 12: You can find Quality Score data in your Performance Reports and Keywords list. True or false?

Question 13: The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

Question 14: With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False? 

Question 15: Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

Question 16: In-Market Audiences are lists of potential customers curated by you, the advertiser. True or False?

Question 17: How many UET tags must you place on your site to track multiple campaigns?

Question 18: Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

Question 19: Which of the following variables can be used to target your ads and keywords? Choose all that apply.

Question 20: With LinkedIn Profile Targeting, you can target customers based on what criteria?

Question 21: Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Question 22: You cannot serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?

Question 23: What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?

Question 24: When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

Question 25: With Call Extensions you can do the following: (Select 2)

Question 26: The only way to use Hotel Ads is to sign up with your account manager. True or false?

Question 27: You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.              

Question 28: What are two best practices for monitoring performancethe Microsoft Search Partner Network (Syndication)? (Select 2)

Question 29: You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false? 

Question 30: An Expanded Text Ad can contain 3 ad titles, 2 ad descriptions and URL paths. True or false?

Question 31: You can now receive billing alerts and monthly invoices via text message. True or false?

Question 32: The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

Question 33: A best practice for updating UET tags on your website is:

Question 34: What level of data can you export in Microsoft Advertising Editor?

Question 35: Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or false?

Question 36: Which of these Scripts options are available to you in Microsoft Advertising?

Question 37: Which delivery status is given to ads or keywords that violate Microsoft Advertising policies?

Question 38: What is a keyword bid?

Question 39: What are tactics to use in improving your PPC campaign performance? Choose all that apply.

Question 40: The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?

Question 41: Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.

Question 42: Dynamic Search Ads are most appropriate for which two types of advertisers? (Select 2)

Question 43: How many levels of organization are contained within the Hotel Ads structure?

Question 44: Why is it important to choose the right keywords?  (Select 2)

Question 45: You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Question 46: What is the main advantage of using dynamic text in your ads?

Question 47: Which components are required for a Microsoft Advertising expanded text ad? Choose all that apply.

Question 48: If you set a daily budget too low for the traffic generated by your keywords what might happen?

Question 49: Which ad extension could help to boost ad performance by including a button with your ad?

Question 50: What needs to happen before you import Custom Audiences into Microsoft Advertising for remarketing?

Question 51: What are the campaign and image limits with Google Import for Audience Campaigns?

Question 52: Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Question 53: A Custom Audience is a type of remarketing list. What is NOT required to set this up?

Question 54: LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False?

Question 55: What are benefits of Syndication? Choose all that apply.

Question 56: With pay-per-click search advertising, when are you charged?

Question 57: Exclusions you set at the ad group level will be applied to your entire campaign. True or false?

Question 58: Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)

Question 59: Each campaign you create will have its own ___________.

Question 60: Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Question 61: Which of the following might generate invalid clicks?  (Select 2)

Question 62: How many managing customers can you grant access for on your account? (And likewise remove?)

Question 63: With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)

Question 64: A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Question 65: What are two ways you can take advantage of audience targeting? (Select 2)

Question 66: How do bid adjustments (modifiers) affect the display of your ad?

Question 67: Microsoft Advertising Editor is the only place to use the Google Ads Import tool. True or false?

Question 68: What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments?

Question 69: To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)

Question 70: Automated rules can only be applied at the account level. True or false?

Question 71: You can adjust bids so ad spend will go toward the best performing devices. True or false?

Question 72: Where can you review and update credit card information within Microsoft Advertising?

Question 73: With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?

Question 74: What is the best question to ask yourself when considering how to create a positive landing page experience?

Question 75: Price Extensions are ad extensions that display product reviews. True or false?

Question 76: What do you call words or phrases that trigger ads when they match a customer’s search query?

Question 77: The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information?  (Select 2)

Question 78: Which Microsoft Advertising functionality policies must advertisers adhere to? 

Question 79: Page feeds can’t support URLs for Dynamic Search Ads campaigns in a spreadsheet format. True or false?

Question 80: What are the benefits of having an upgraded URL?

Question 81: With Microsoft Advertising Editor, you can export what level of data?

Question 82: Remarketing audiences allow you to serve ads to previous visitors of your website. True or false?

Question 83: In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)

Question 84: Which reports would you pull to better understand how Sitelinks are impacting campaign performance? Choose all that apply.

Question 85: Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

Question 86: In Microsoft Advertising, which customer actions are considered conversions? (Select 3)

Question 87: With search advertising, what happens when a customer clicks your ad?  (Select 2)

Question 88: What are the three categories of attributes for ad customizer feeds?

Question 89: It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

Question 90: If you are unable to find your ad in the Bing search results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

Question 91: Microsoft Advertising Editor allows you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

Question 92: What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

Question 93: In addition to reviewing the Recommendations tab, how else might you find data for optimizing your campaigns? Choose all that apply.

Question 94: The Competition tab in Microsoft Advertising gives you what two functionalities? (Select 2)

Question 95: Which of the following aspects of Microsoft Advertising Editor can you customize?

Question 96: It is not possible to copy a campaign from one account to another within Microsoft Advertising Editor. True or false?

Question 97: Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction status of your campaign?

Question 98: When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

Question 99: Recent updates to the Microsoft Advertising Editor are the following:

Question 100: Which Microsoft Advertising Editor function would you use to create a custom filter?

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