Google Shopping Ads Certificate Exam Answer 2022

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Exam URL: https://skillshop.exceedlms.com/student/path/18287-shopping-ads-certification

Question 1: Which of this format promotes in-store products and drives traffic to brick-and-mortar locations?

Local inventory ads
Product Shopping ads
Gmail ads
Carousel ads

Question 2: You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.

Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

Question 3: What are two features of a Standard Shopping Campaign? Choose two.

You can create and edit an ad format.
You can set up campaign, bidding, and product groups manually.
You can optimize your goals based on real-time signals across all Google platforms.
You can optimize campaign performance and bids through automated bidding.

Question 4: To maximize performance, how should you set up your Smart Shopping Campaigns?

Create as many as 150 Smart Shopping campaigns to test performance and optimization.
Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Question 5: Where might you see Standard Shopping Ads? Choose three.

Google Images
Gmail
The Shopping tab
Google Search
Google Maps

Question 6: You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds.

Consider adding the return and refund policy to the website footer. It’s OK that you don’t allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.
Make sure there is a disclaimer. Whether a business offers refunds or not, it’s not required to have the policy on the website landing page as long as there’s a disclaimer.
Don’t do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.

Question 7: If someone asked you which bidding strategies they can use in a Standard Shopping Campaign, what would you tell them? Choose two.

Viewable cost per impression (CPM)
Target return on ad spend (tROAS)
Maximize conversion value
Enhanced cost-per-click (eCPC)

Question 8: What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

Your Google Merchant Center account will be suspended.
Your feed will be suspended.
Your Google Ads account will be suspended.
Your Google My Business account will be suspended.

Question 9: You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair.

Return policy
Unsupported Shopping content
Usefulness
Misrepresentation of self or product

Question 10: What are Free Product Listings?

Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Free product listings use product information directly from the website to curate no cost ads without a product feed.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.

Question 11: Which ad format is available on a Smart Shopping campaign but not a Standard Shopping Campaign?

Gmail Ads
Responsive Display Ads
Product Shopping Ads
Local Inventory Ads

Question 12: You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget.

Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.

Question 13: How can conversion tracking help users?

They can identify the number of potential users who are interested in your product or likely to convert.
They can measure conversion data. Conversion tracking is a report that you add to your campaign.
They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
They can make decisions based on conversion data and users interested in your product.

Question 14: How will you be notified of an account suspension (aside from the Google Merchant Center Diagnostic Interface)?

Email notification in Google Merchant Center and Google Ads
Email notification in Google Merchant Center
Email notification in Google My Business
Email notification in Google Ads

Question 15: Which two statements capture what differentiates Shopping Campaigns from Search Campaigns? Choose two.

Shopping campaigns are organized by product groups.
Shopping campaigns rely on product information instead of keywords.
Shopping campaigns are organized by ad groups instead of products groups.
Shopping ads are manually generated.

Question 16: What are three benefits of a Smart Shopping Campaign? Choose three.

You can optimize on goals using manual signals
You set up campaigns manually
You reach customers across Google platforms
Easy integration helps you simplify campaign management
You use real-time signals to help you optimize goals

Question 17: You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top

Question 18: If a person wants to opt in to the Product Ratings Program, where should they go?

Product feed
Google My Business
Google Ads
Google Merchant Center

Question 19: You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping Campaigns?

Goal-oriented
Manual bids
Reach
Real-time signal

Question 20: Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.

Question 21: You are advising someone on the difference between Smart Shopping Campaigns and Standard Shopping Campaigns. Which of these statements could you use to accurately convey Smart Shopping Campaigns’ benefits?

Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Question 22: Where should you add negative keywords if you want to help prevent Standard Shopping Ads from appearing when you do not want them to?

The product feed
The Merchant Center
The ad
The campaign

Question 23: What’s the purpose of products groups in a Shopping Campaign?

Product groups are used to specify which products from your feed you want to advertise in each campaign.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are keywords that are defined by categories you can select in each of your campaigns.
Product groups are remarketing lists that you want to advertise in each of your campaigns.

Question 24: Which of these is an online sales goal?

You want to promote your product and drive consumers to your physical location.
You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
You want to promote your online inventory and drive consumers to purchase a product on your website.
You want your consumers to schedule an appointment before purchasing the product.

Question 25: You’re setting up a Shopping Campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?

Sales
Awareness
Website traffic
Lead

Question 26: How are Shopping Ads created?

Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.

Question 27: Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

Target Return On Ad Spend (tROAS)
Manual Max CPC
Enhanced CPC
Maximize Clicks

Question 28: Which definition of attributes in the product feed is correct?

Attributes are keywords that describe a product.
Attributes are text only that describes a product.
Attributes are the data points that describe a product.
Attributes are numerals only that describe a product.

Question 29: What are the three main components of Google’s Policy Mission Statement? Choose three.

Protect the business from fraudulent charges
Protect users’ online safety
Promote positive experience for all users
Guarantee revenue for businesses
Implement fair and consistent policies

Question 30: Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

availability
price
image link
product type

Question 31: How do Smart Shopping Campaigns Work?

Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.

Question 32: Under which category does irresponsible data collection fall, according to Google Ads Policy?

Prohibited content
Restricted content
Prohibited practice
Editorial standards

Question 33: Which basic website requirement must everyone follow in order to advertise on Shopping ads?

Store policy
Full contact information
Secure checkout
Country-specific destination URL

Question 34: Which of these programs are commonly used in Google Merchant Center? Choose two.

Store Ratings
Local campaigns
Product Ratings
Promotions

Question 35: Which of these are ways you can help build a better consumer experience to drive action? Choose three.

Let shoppers buy online and pick up in-store.
Adopt a single channel experience (online only or offline only).
Simplify the shopping experience by providing minimal information.
Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
Offer an easy checkout process.

Question 36: What are three ways your shoppers can check out when purchasing an item? Choose three.

Checkout on your website
Checkout on Gmail
Checkout on Google
Checkout in your local store
Checkout on Maps

Question 37: You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.

Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
Provide personalized experiences that meet shopper expectations online or in-store.
Uncover the needs to meet the requirements of curious and impatient consumers.
Guarantee profitability, traffic, customer base, and sales with Shopping ads.

Question 38: You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

Question 39: What happens after a policy violation?

Campaign disapproval and ad suspension
Item disapproval and account suspension
Ad disapproval and campaign suspension
Feed disapproval and item suspension

Question 40: How can Shopping ads help retailers connect with potential shoppers? Choose two.

Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.

Question 41: How can a remarketing list help a Smart Shopping Campaign?

A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

Question 42: What’s automatically optimized with a Smart Shopping Campaign?

Campaign creation
Country of sale
Budget allocation across networks
Product feed creation

Question 43: A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

Question 44: When do you pay for a Shopping Ad?

When someone views your ad without engaging with the content
When someone searches for your item
When someone clicks on your ad and lands on the site
When someone makes a purchase on the site

Question 45: What are three ways Shopping adds help you reach your goals? Choose three.

Secure leads and contacts
Build better consumer experiences
Use data to fuel growth
Drive app downloads
Drive traffic and sales

Question 46: Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

Click-through rate
Target return on ad spend (tROAS)
Optimize for store visits
Enhanced cost-per-click (eCPC)

Question 47: You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.

Question 48: You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

Shopping ads can be served by Google My Business.
Shopping ads can be served by one Comparison Shopping Service (CSS).
Shopping ads can be served by Google Merchant Center only.
Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.

Question 49: What’s the relationship between Google Merchant Center and Google Ads?

Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 50: Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

True
False

Question 51: What can Local Catalog Ads do?

Reach mobile shoppers
Drive store visits
Promote store deals
All of the above

Question 52: Which of the following is something retailers shouldn’t do in a shifting retail landscape?

Accelerate by making data the foundation of everything they do
Connect with customers anywhere and everywhere they are in a brand-first way
Provide minimal information to simply things
Remove friction to drive action

Question 53: Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping Ads generally appear?

Any shopping queries
Broader queries
Local intent queries
Long-tail or specific queries

Question 54: Smart Shopping campaigns simplify campaign management by automating which of the following?

Ad creation
Targeting
Bidding
All of the above

Question 55: True or false? Shopping ads use product data to determine how and where to show ads.

True
False

Question 56: True or false? Shopping campaigns can help promote online and local inventory.

True
False

Question 57: Where can Standard Shopping ads appear? Choose three.

Google Images
The Shopping tab
Google Search
Google Maps
Gmail

Question 58: You own a small business that sells scented candles. You’re ready to run your first Smart Shopping Campaign that uses a set budget. How does the system allocate budget on a Smart Shopping Campaign?

Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Question 59: What triggers a charge for a Shopping Ad?

Someone making a purchase on the site
Someone viewing an ad without engaging wtih the content
Someone clicking on an ad and landing on the site
Someone searching for an item

Question 60: Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

image_link
availability
product_type
price

Question 61: How does Google Merchant Center interact with Google Ads?

Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 62: Which of these things does a Smart Shopping campaign automatically optimize?

Campaign creation
Product feed creation
Budget allocation across networks
Country of sale

Question 63: Which ad format promotes in-store products and also drives traffic to stores?

Local inventory ads
Product Shopping ads
Carousel ads
Gmail ads

Question 64: How can Shopping help you reach your goals? Choose three.

Drive app downloads
Drive traffic and sales
Use data to fuel growth
Build better consumer experiences
Secure leads and contacts

Question 65: You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping Ads Policy is the advertiser violating?

Return policy
Unsupported Shopping content
Usefulness
Misrepresentation of self or product

Question 66: Which of these statements about Smart Shopping Campaigns is accurate?

Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Question 67: You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping Campaign that uses a set budget. How does the system allocate budget on a Smart Shopping Campaign?

Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.

Question 68: When you use Smart Shopping Campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

Viewable cost per impression (CPM)
Target return on ad spend (tROAS)
Maximize conversion value
Enhanced cost-per-click (eCPC)

Question 69: You’re building a product feed for a client who is new to Shopping Ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.

Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account.
Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

Question 70: Which statements are aligned with Google’s Policy Mission? Choose three.

Promote positive experience for all users
Implement fair and consistent policies
Protect the business from fraudulent charges
Boost revenue for businesses
Protect users’ online safety

Question 71: You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center Support your shopping strategy?

Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Question 72: What happens if you violate Google policy?

Your item is disapproved and your account is suspended.
Your feed is disapproved and your item is suspended.
Your campaign is disapproved and your ad is suspended.
Your ad is disapproved and your campaign is suspended.

Question 73: Which of these is a requirement for advertising on Shopping Ads?

Secure checkout
Full contact information
Store policy
Country-specific destination URL

Question 74: Which of these tactics would help you maximize performance for a Smart Shopping Campaign?

Create as many as 150 Smart Shopping campaigns to test performance and optimization.
Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Question 75: What’s the purpose of attributes in the product feed?

Attributes are text only that describes a product.
Attributes are numerals only that describe a product.
Attributes are the data points that describe a product.
Attributes are keywords that describe a product.

Question 76: You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping Ads Policy is the advertiser violating?

Unsupported Shopping content
Misrepresentation of self or product
Usefulness
Return policy

Question 77: Aside from the Google Merchant Center Diagnostic Interface, what other way will you be notified of an account suspension?

Email notification in Google My Business
Email notification in Google Merchant Center and Google Ads
Email notification in Google Merchant Center
Email notification in Google Ads

Question 78: What’s the purpose of products groups in a Shopping Campaign?

Product groups are used to specify which products from your feed you want to advertise in each campaign.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are keywords that are defined by categories you can select in each of your campaigns.
Product groups are remarketing lists that you want to advertise in each of your campaigns.

Question 79: What can you do to help prevent Standard Shopping Ads from appearing when you don’t want them to?

Add negative keywords in the campaign
Add negative keywords in Merchant Center
Add negative keywords in the product feed
Add negative keywords in the ad

Question 80: Which of these website features are required in order to advertise on Shopping Ads?

Country-specific destination URL
Secure checkout
Full contact information
Store policy

Question 81: Which of these choices describes a Free Product Listing?

Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Free product listings use product information directly from the website to curate no cost ads without a product feed.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Question 82: Which of these statements about Shopping Ads is true?

Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Question 83: If you want to know the value of acquiring new customers, which setting in a Smart Shopping Campaign will help you do that?

Optimize for store visits
Target return on ad spend (tROAS)
Click-through rate
Enhanced cost-per-click (eCPC)

Question 84: What are the three main components of Google’s Policy Mission Statement? Choose three.

Protect the business from fraudulent charges
Protect users’ online safety
Promote positive experience for all users
Guarantee revenue for businesses
Implement fair and consistent policies

Question 85: You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two.

Uncover the needs to meet the requirements of curious and impatient consumers.
Drive profitability, traffic, customer base, and sales with Shopping ads.
Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
Provide personalized experiences that meet shopper expectations online or in-store.

Question 86: Your client wants to run on Smart Shopping Campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

Target Return On Ad Spend (tROAS)
Manual Max CPC
Enhanced CPC
Maximize Clicks

Question 87: What are two commonly used programs in Google Merchant Center? Choose two.

Promotions
Product Ratings
Store Ratings
Local campaigns

Question 88: Where would you advise someone to go in order to opt in to the Product Ratings Program?

Google My Business
Google Ads
Product feed
Google Merchant Center

Question 89: Which of the following are options for checking out when shoppers purchase an item? Choose three.

Checkout on Gmail
Checkout in your local store
Checkout on your website
Checkout on Google
Checkout on Maps

Question 90: Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

Lead
Awareness
Website traffic
Sales

Question 91: you’re using Smart Shopping Campaigns to run across Google Platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping Campaigns?

Goal-oriented
Manual bids
Reach
Real-time signal

Question 92: Which two statements accurately convey what differentiates Shopping Campaigns from Search Campaigns? Choose two.

Shopping campaigns are organized by ad groups instead of products groups.
Shopping campaigns rely on product information instead of keywords.
Shopping campaigns are organized by product groups.
Shopping ads are manually generated.

Question 93: You are advising someone on the difference between Smart Shopping Campaigns and Standard Shopping Campaigns. Which of these statements could you use to accurately convey Smart Shopping Campaigns’ benefits?

Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Question 94: Which two statements describe what makes Shopping Campaigns different from Search Campaigns? Choose two.

Shopping campaigns rely on product information instead of keywords.
Shopping campaigns are organized by ad groups instead of products groups.
Shopping ads are manually generated.
Shopping campaigns are organized by product groups.

Question 95: You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center Support your shopping strategy?

Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.

Question 96: Which of these statements about product groups in a Shopping Campaign is true?

Product groups are used to specify which products from your feed you want to advertise in each campaign.
Product groups are remarketing lists that you want to advertise in each of your campaigns.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are keywords that are defined by categories you can select in each of your campaigns.

Question 97: Which of these formats promotes in-store offerings while also driving traffic to stores?

Carousel ads
Gmail ads
Local inventory ads
Product Shopping ads

Question 98: Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping Campaigns and use Maximize Conversion Value as a bid strategy?

Target Return On Ad Spend (tROAS)
Maximize Clicks
Enhanced CPC
Manual Max CPC

Question 99: Which of these formats is available in a Smart Shopping Campaign but unavailable in a Standard Shopping Campaign?

Product Shopping Ads
Local Inventory Ads
Gmail Ads
Responsive Display Ads

Question 100: According to Google Ads Policy, which category type does irresponsible data collection fall under?

Prohibited practice
Prohibited content
Restricted content
Editorial standards

Question 101: What are two bidding strategies that you can use in your Standard Shopping Campaign? Choose two.

Viewable cost per impression (CPM)
Maximize conversion value
Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)

Question 102: What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.

Question 103: What’s automatically optimized with a Smart Shopping Campaign?

Campaign creation
Country of sale
Budget allocation across networks
Product feed creation

Question 104: Where can your shoppers check out when purchasing an item? Choose three.

Gmail
Your website
Your local store
Maps
Google Images

Question 105: Why is it recommended to have a remarketing list with a Smart Shopping Campaign?

A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.

Question 106: Which of these are ways Shopping helps you reach your goals? Choose three.

Build better consumer experiences
Use data to fuel growth
Drive app downloads
Drive traffic and sales
Secure leads and contacts

Question 107: What are the three main aspects of Google’s Policy Mission Statement? Choose three.

Protect the business from fraudulent charges
Drive revenue for businesses
Implement fair and consistent policies
Protect users’ online safety
Promote positive experience for all users

Question 108: You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.

Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
Provide personalized experiences that meet shopper expectations online or in-store.
Uncover the needs to meet the requirements of curious and impatient consumers.
Guarantee profitability, traffic, customer base, and sales with Shopping ads.

Question 109: You’re in the process of creating a Google Merchant Center Account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

Consider adding the return and refund policy to the website footer. It’s OK that you don’t allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.
Make sure there is a disclaimer. Whether a business offers refunds or not, it’s not required to have the policy on the website landing page as long as there’s a disclaimer.
Don’t do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.

Question 110: Which setting in a Smart Shopping Campaign will help you know the value of acquiring new customers?

Target return on ad spend (tROAS)
Optimize for store visits
Enhanced cost-per-click (eCPC)
Click-through rate

Question 111: You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping Ads Policy is the advertiser violating?

Usefulness
Return policy
Unsupported Shopping content
Misrepresentation of self or product

Question 112: Where would you go to opt in to the Product Ratings Program?

Google Ads
Google My Business
Product feed
Google Merchant Center

Question 113: How does Google Enforce Policy Violations?

Item disapproval and account suspension
Feed disapproval and item suspension
Campaign disapproval and ad suspension
Ad disapproval and campaign suspension

Question 114: You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

Question 115: How can you help build a better consumer experience to drive action? Choose three.

Let shoppers buy online and pick up in-store.
Adopt a single channel experience (online only or offline only).
Offer an easy checkout process.
Simplify the shopping experience by providing minimal information.
Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

Question 116: Aside from the Google Merchant Center Diagnostic Interface, how would you expect to be notified of an account suspension?

Email notification in Google Merchant Center
Email notification in Google My Business
Email notification in Google Ads
Email notification in Google Merchant Center and Google Ads

Question 117: When should you expect to pay for a Shopping Ad?

After someone buys something on the site
After someone clicks on your ad and lands on the site
After someone searches for your item
After someone views your ad without engaging

Question 118: How do Google Ads and Google Merchant Center interact with each other?

Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.

Question 119: You’re using Smart Shopping Campaigns to run across Google Platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping Campaigns?

Real-time signal
Goal-oriented
Manual bids
Reach

Question 120: Of these programs, which are the most commonly used in Google Merchant Center? Choose two.

Promotions
Local campaigns
Store Ratings
Product Ratings

Question 121: What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

Your Google Merchant Center account will be suspended.
Your feed will be suspended.
Your Google Ads account will be suspended.
Your Google My Business account will be suspended.

Question 122: What’s an example of an online sales goal?

You want to promote your online inventory and drive consumers to purchase a product on your website.
You want to promote your product and drive consumers to your physical location.
You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
You want your consumers to schedule an appointment before purchasing the product.

Question 123: You want to launch your first Shopping Campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

Question 124: You’re setting up a Shopping Campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

Sales
Website traffic
Lead
Awareness

Question 125: Two of these bidding strategies can be used in a Standard Shopping Campaign. Which are they? Choose two.

Target return on ad spend (tROAS)
Viewable cost per impression (CPM)
Enhanced cost-per-click (eCPC)
Maximize conversion value

Question 126: What’s the relationship between Google Merchant Center and Google Ads?

Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 127: Which of the following is true of attributes in the product feed?

Attributes are the data points that describe a product.
Attributes are keywords that describe a product.
Attributes are texts only that describe a product.
Attributes are numerals only that describe a product.

Question 128: Which of these components are optimized automatically with a Smart Shopping Campaign?

Budget allocation across networks
Country of sale
Product feed creation
Campaign creation

Question 129: If you were advising a client who wanted to run on Smart Shopping Campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

Target Return On Ad Spend (tROAS)
Enhanced CPC
Maximize Clicks
Manual Max CPC

Question 130: If Standard Shopping Ads appear when you do not want them to appear, how can you resolve this problem?

Add negative keywords in the campaign
Add negative keywords in Merchant Center
Add negative keywords in the ad
Add negative keywords in the product feed

Question 131: How would you accurately describe the function of product groups in a Shopping Campaign?

Product groups are keywords that are defined by categories you can select in each of your campaigns.
Product groups are remarketing lists that you want to advertise in each of your campaigns.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are used to specify which products from your feed you want to advertise in each campaign.

Question 132: What benefit does a remarketing list have for a Smart Shopping Campaign?

A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.

Question 133: When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

image link
availability
product type
price

Question 134: What’s the benefit of conversion tracking?

Conversion tracking is a report that you add to your campaign that allows you to measure conversion data.
Conversion tracking shows you the number of potential users who are likely to convert or are interested in your product.
Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.
Conversion tracking is a third-party platform that captures conversion data and users interested in your product.

Question 135: You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two.

Provide personalized experiences that meet shopper expectations online or in-store.
Boost profitability, traffic, customer base, and sales with Shopping ads.
Uncover the needs to meet the requirements of curious and impatient consumers.
Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.

Question 136: Which of these ways can Shopping Ads help retailers connect with potential shoppers? Choose two.

Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

Question 137: You are working with a client who is new to Shopping Ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.

Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account

Question 138: What are three ways that you can help build a better consumer experience to drive action? Choose three.

Let shoppers buy online and pick up in-store.
Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
Simplify the shopping experience by providing minimal information.
Adopt a single channel experience (online only or offline only).
Offer an easy checkout process.

Question 139: You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top

Question 140: Which of these ad formats can be found in a Smart Shopping Campaign but not a Standard Shopping Campaign?

Product Shopping Ads
Local Inventory Ads
Responsive Display Ads
Gmail Ads

Question 141: How many Smart Shopping campaigns should you create to maximize performance?

Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
Create as many as 150 Smart Shopping campaigns to test performance and optimization.
There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Question 142: Which category type does irresponsible data collection fall under in the Google Ads Policy?

Prohibited content
Editorial standards
Prohibited practice
Restricted content

Question 143: Which definition corresponds to a free product listing?

Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
Free product listings use product information directly from the website to curate no cost ads without a product feed.

Question 144: Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping Ads help make sure the clicks the ads receive come from customers more interested in her products?

By appearing in more page positions than other ads
By showing ads more frequently than other campaign types
By including a product demonstration that entices consumers
By providing product details to attract better qualified leads

Question 145: Millie is managing a Google Ads Campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Conversion-focused bidding
Awareness-based bidding
Consideration-focused bidding
Revenue-focused bidding

Question 146: Charlie is working to improve the quality score of a Google Search Ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text
Decreasing the bid for the ad
Improving the speed of his website
Cloning the ad multiple times

Question 147: Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

1. Auction-Time Bidding
2. Depth of Signals Used and Cross Analysis
3. Machine Learning
4. Time Saved

Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
Alleviates the strain on marketing resources by automating more manual tasks (4)
Integrates a large variety of signals and considers new ones to evaluate user intent (2)
Algorithmically helps set the appropriate bid for each and every auction (3)

Question 148: How do Shopping Ads help improve the quality of leads over standard text ads?

Shopping ads only show your products to customers who’ve purchased similar products.
A Shopping ad will appear on more diverse platforms than a text ad.
A Shopping ad for a single product shows multiple times in a set of search results.
Shopping ads are visually enticing while providing detailed product information.

Question 149: Cheryl Owns Home Things, A Shop That Sells Home Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl?

They use brand ambassadors to promote less popular products.
They’re traditional print-marketing materials delivered by mail.
They’re mobile-based ads that showcase multiple products.
They automatically adjust pricing based on geographic location.

Question 150: How do Smart Shopping Campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?

By testing different combinations of text and images
By making suggestions for image styles
By testing different font styles for specific product types
By understanding all site visitors through demographic data

Question 151: Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Options and tracking
Profit and privacy
Credits and context
Control and results

Question 152: Google Shopping helps retailers provide customers with seamless experiences meant to encourage action. How can Google Shopping Campaigns accomplish this?

They direct customers to find the cheapest price for the product you’re advertising.
By providing relevant information, such as store hours, address, and product availability
By giving shoppers instant savings on the products they’re actively looking to purchase
They inform customers if the manufacturer of a product certifies a retailer’s in-store stock.

Question 153: For Which Business Are Local Inventory Ads Ideal?

QuikFixx, a start-up selling downloadable software to remove computer viruses
Noah’s Designs, a made-to-order custom furniture shop with an online storefront
Flowers by Beth, a floral shop that just opened a brick-and-mortar location
TheArtSpace, a gallery that hosts potential customers by appointment

Question 154: Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?

Choose what time of day your ads will appear.
Target specific devices exclusively.
Reach the right user with the right message at the right time.
Control the cost of each click.

Question 155: Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

Display
Video
Local
Discovery

Question 156: Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Google Ads management workload?

By automating Carey’s ad placement and bidding
By restricting Carey to basic templates with limited options
By only allowing Carey to edit his ads once a month
By notifying Carey after each sale

Question 157: Wade owns Home Things, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

They’re information-dense full-color mailers.
They’re visually appealing, easy-to-browse ads.
They’re short text-based ads, delivered via SMS.
They’re geographically targeted ads, delivered via billboards.

Question 158: Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Google Ads will automatically create ad messaging based on the campaign type she chooses.
The campaign type chosen will determine where her ads appear and the format of those ads.
Certain campaign types will only serve ads during particular times of the day and week.
Different campaign types have different minimum and maximum budget requirements.

Question 159: How can advertisers use Shopping Ads to grow sales?

By taking advantage of Google customer reviews and offering merchant promotions
By selecting a specific location on the search results page for their ads to appear
By choosing color schemes that match their website’s appearance and style
By targeting shoppers by college degrees, employment positions, and leadership roles

Question 160: Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
Her ads will appear above and below search results when people search for related keywords.
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Question 161: Julia owns a used video game store. She’s been using Google Shopping Ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns? (Choose two.)

Benchmark data for comparisons across the competitive landscape
The average age of consumers viewing each specific product
Expected revenue for campaigns at various costs
The number of clicks for each specific product

Question 162: Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?

Ask for an email address from visitors so she can reach out with additional marketing.
Make sure her checkout page is live and that purchases can be completed.
Offer discounts to keep consumers from making their purchases elsewhere.
Test a new brand identity and color scheme.

Question 163: A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where can Tim expect consumers to find his Local Inventory ads?

On a radio station anchored within 30 miles (48 km) of a Shiny Shoe’s location
On a billboard anywhere in North America
In Google search from a device within 30 miles (48 km) of a Shiny Shoes location
In a Google search from a device anywhere in North America

Question 164: A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

An awareness-based bidding strategy
A conversion-focused bidding strategy
A consideration-focused bidding strategy
A revenue-focused bidding strategy

Question 165: A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?

On a billboard anywhere in North America.
In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.
In a Google search from a device anywhere in North America.
On a billboard within 30 miles (48 km) of the Simpson Shoes location.

Question 166: A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.

Question 167: A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?

When he is nearby Simpson Shoes searching online for an in-stock style.
When he is nearby Simpson Shoes using Google Maps to navigate.
In the sidebar during a search for Simpson Shoes shop hours.
On a billboard near the entrance to Simpson Shoes shop.

Question 168: Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?

When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.
When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase.
When he adds promotions to products he sells on Google, he’ll be able to increase his product group structure.
When he adds promotions to products he sells on Google, the discount won’t display during a search, but it will be transmitted to sites that collate discount offers.

Question 169: Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping Campaigns simplify the process of advertising with a limited budget?

By automatically showing promotions to certain consumers
By automating Alex’s bidding to grow his conversion value
By only displaying Alex’s ads only after users visit his site
By displaying Alex’s ads at times of low search volume

Question 170: Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping Campaigns simplify campaign management?

Smart Shopping campaigns generate weekly inventory stock level reports.
Smart Shopping campaigns automatically notify Alice when a sale is made.
Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.
Smart Shopping campaigns generate suggested retail prices for commonly sold products.

Question 171: Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

By keeping her ads updated with new copy.
By guaranteeing improved results.
By automatically setting the maximum CPC bid limit.
By setting her bids when auctions happen.

Question 172: Angelo owns a bookstore and has been running a Google Shopping Campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

Angelo can add new product groups and arrange them to show how many clicks a specific book received.
Angelo can see how many clicks a specific book received by filtering his products view.
Angelo can use benchmarking data to isolate each book’s sales.
Angelo can use impression-share data to find the number of clicks on each book’s ad.

Question 173: Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?

By placing billboards in neighborhoods likely to have many artisan soap lovers.
By recruiting existing customers as spokespeople to drive awareness of her store locations.
By attracting potential customers who usually search for artisan soaps.
By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.

Question 174: Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Ad extensions
Manual control
Seller ratings
Machine learning

Question 175: Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6
An investment of $9,800 to generate 1,400 conversions and a CPA of $7
An investment of $8,400 to generate 1,400 conversions and a CPA of $6
An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Question 176: Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?

Brick-and-mortar location
Product origination
In-store coupon codes
Local consumer ratings

Question 177: Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Provide clear forecasts that allow for smoother purchasing.
Place ads for his business on all search engines.
Helps users find and discover his products
Increase overall installs and interactions with his app.
Sell him business leads at a preset price.

Question 178: BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)

Use a Google-hosted local storefront.
Use a Bing-hosted local storefront.
Select an online ad from a similar business and recreate it.
Upload a product list from an Excel spreadsheet.
Create a customized merchant-hosted local storefront.

Question 179: Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?

The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.
The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius
The ability to start a customer’s journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.
The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that’s hard to find in an online store.

Question 180: Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

They appear across the Google Play store.
They can be used with merchant or Google-hosted storefronts.
They only appear to consumers within walking distance of Books by Brock.
They appear as user-read book previews on Google.

Question 181: Brenda designs bespoke furniture, and just finalized her first Showcase Shopping Ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping Ad?

It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.
It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.
It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”
It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.

Question 182: Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping Campaigns reduce Carey’s Ads management workload?

Smart Shopping campaigns use very simple standard templates.
Smart Shopping campaigns can only be edited once per month.
Smart Shopping campaigns provide automatic reporting by e-mail.
Smart Shopping campaigns automate ad placement and bidding.

Question 183: Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping Campaign Ads will offer Carrie?

They have lower costs-per-click and increase the total volume of her website traffic.
They advertise product inventory, using feeds to create high quality ad copy.
They’ll appear in random search results for exposure to a new customer base.
They provide value comparisons that feature her product alongside more expensive products.

Question 184: Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad Offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?

They’re traditional print-marketing materials.
They allow vendors to A/B test product images.
They allow groups of vendors to publish collaborative ads.
They’re mobile-based ads that showcase multiple products.

Question 185: Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping Ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping Ad?

Those who’ve already used Google to search for for pianos
Those who are ready to buy a piano
Those who are early in their online search
Those who’ve already bought pianos from his site

Question 186: Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.
It directs potential customers to a brick-and-mortar store near them.
It includes only the lowest-priced product for the search term, which drives new clicks.
It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

Question 187: Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping Ads help make sure the clicks the ads receive come from customers more interested in her products?

By showing ads more frequently than other campaign types.
By displaying current stock level before the ad is opened.
By appearing in more page positions than other ads.
By providing product data and details before the ad is opened.

Question 188: Dante is the owner of Home Things, a shop that sells home goods. He just launched a Local Catalog Ad Campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)

On roadside signs in high-traffic areas.
In the results of a Google-powered search on a desktop computer.
In the mail.
In any of three-million sites and apps.
On a website during mobile browsing.

Question 189: Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping Campaigns help her achieve this?

By ensuring Gemma’s entire product range is shown each day.
By showing her ads across multiple audiences and networks.
By trying to show her ads as often as possible for any given search.
By automatically showing her ads in every eligible country.

Question 190: George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping Campaigns help George get the results he needs?

George can buy a permanent ad slot on a website for a fixed cost.
George can opt to only pay for clicked ads.
George can set a target return for any amount of spend.
George can use Google’s stock photos in his product ads.

Question 191: Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory.What data does a Shopping Campaign use from her Merchant Center feed to place Gina’s ads?

Her ad’s minimum required return on investment (ROI)
Her cabinet’s attributes, such as price
Her ad’s preferred cost-per-click limits
Her schedules for when cabinets can be delivered

Question 192: Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping Campaigns help Glenn’s business?

By automatically attempting to maximize conversion value.
By adjusting budgets automatically on a daily basis.
By monitoring product stock levels and ordering.
By linking directly with Glenn’s accounting software.

Question 193: Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Search, Display, Video, Print, and App
Search, Print, TV, Shopping, and App
Search, Display, Video, Shopping, and App
Social, Video, App, Audio, and Shopping Ads

Question 194: Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Options and tracking
Profit and privacy
Credits and context
Control and results

Question 195: Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return
By giving advertisers control over which competitors they place ads in auctions against
By giving advertisers control over the next highest bid allowed in auctions they enter
By giving advertisers control over the maximum they spend per month.

Question 196: Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Sales, consideration, and integrity
Growth, reach, and traffic
Relevance, control, and results
Influence, awareness, and promotion

Question 197: Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping Ad?

To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
To engage potential customers who make local intent queries regarding pianos.
To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
To engage potential customers who make long-tail queries regarding pianos.

Question 198: Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Recommended campaign bid scaling
A recommended Campaign-level Target CPA (cost-per-acquisition)
A recommended average daily budget
A recommended Campaign-level Target ROAS (return-on-ad-spend)

Question 199: How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.
Shopping ads feature 60-second product video reviews, heightening potential customer interest.
Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.
Shopping ads let you surface your local inventory, and share store details for users searching near a store.

Question 200: How can advertisers use Shopping campaign ads in order to drive sales?

By submitting a 30-second video demonstration of the product.
By choosing color schemes that match their website’s appearance and style.
By selecting a specific position on the page of search results.
By taking advantage of Google customer reviews, merchant promotions, and product ratings.

Question 201: How can Performance Planner serve your business?

By finding areas of your total budget that could contribute to marketing
By teaching your employees the fundamentals of personal budgeting
By determining which of Google’s ads are most appropriate for your brand
By optimizing your ad budget for maximum growth

Question 202: How can running a Local Inventory ad increase your return on investment (ROI)?

By advertising specific products in different geographic regions
By listing new items before they’re in stock to attract more consumers
By promoting your store’s address and its offerings on the radio
By bringing online shoppers into your brick-and-mortar store

Question 203: How can Smart Shopping Campaigns help businesses easily promote their products without making large demands on their time?

Smart Shopping campaigns are all based on single-size and standardized templates.
Smart Shopping campaigns automatically adjust product pricing by region.
Smart Shopping campaigns automate key features of ad creation and placement.
Smart Shopping campaigns work entirely from the archived content of a business website.

Question 204: How can Smart Shopping Campaigns make promoting your business less time-consuming and easier to manage?

By e-mailing daily summary reports to business owners.
By automatically uploading product details from manufacturers’ websites.
By having Smart Shopping campaigns use simple setup templates.
By automating bid optimization and audience targeting.

Question 205: How do Google Shopping Ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.
Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.
Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.
Customers can view and interact with attractive and engaging videos that show them how a product can be used.

Question 206: How do product images and prices contribute to a seamless shopping experience in Shopping Ads?

People click on ads with images more often than plain text ads.
Potential customers can choose a specific product color before clicking the ad.
The combination of price and image lets customers judge the quality of the product.
Potential customers can quickly see whether the product fits their expectations.

Question 207: How do Shopping Ads help improve qualified leads over standard text ads as part of a seamless retail experience?

Shopping ads are larger and more prominent than text ads.
Shopping ads are repeated multiple times on a single set of search results.
Shopping ads are visually enticing and display detailed product information before the ad is clicked.
Shopping ads are only shown to customers who’ve already shown an interest in the product.

Question 208: How do Smart Shopping Campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?

By making suggestions for image styles and context-tested image frames.
By testing different combinations of text and images.
By collecting customer review data following site visits.
By testing different font styles and colors for specific product types.

Question 209: How do Smart Shopping Campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?

By automatically optimizing daily spend, based on trend data.
By automatically optimizing bids, audiences, and products displayed.
By automatically optimizing special offers for selected products.
By automatically optimizing web-page optimization for searches.

Question 210: How does automating your bid contribute to a successful Google Ads Campaign?

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
The customer journey has become more direct, so setting bids should be based on general user behavior.
Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Question 211: How does Google Ads help a business organize inventory, letting the business match its advertising goals?

The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.
The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.
The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.
The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.

Question 212: How has consumer shopping behavior changed in recent years?

People are buying more items but less frequently.
People are buying fewer items more frequently.
People are buying fewer items and less frequently.
People are buying more items and more frequently.

Question 213: How is using non-last-click attribution conversions useful for Performance Planner Forecasts?

To allocate budgets that drive incremental conversions
To take advantage of seasonal trends throughout the year
To find growth opportunities regarding device targeting
To identify the most profitable location targeting

Question 214: If Klothes for Kats uses Local Catalog Ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog Ads? (Choose two.)

Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.
Product view, where potential customers can see recent purchases made by existing customers.
Product view, where potential customers can see a particular cat dress available from multiple vendors.
Main view, where consumers can quickly see key information about Klothes for Kats.
Main view, where potential customers can find directions to Klothes for Kats.

Question 215: Isabella owns a bookstore and has been running a Google Shopping Campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping Ads help Isabella get the information she needs?

She can monitor and arrange new product groups to find opportunities.
She can filter her product view for granular reporting.
She can use benchmarking data to get market insights.
She can use impression-share data and the Bid Simulator tool.

Question 216: Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Target impression share
Maximize conversions
Target return on ad spend (Target ROAS)
Maximize clicks

Question 217: Joan sells fashion watches online, and she’s had great success with Google Shopping Campaigns. Now, she’d like her business to do even better! How can Shopping Ads make Joan’s Shopping Ads even more profitable?

With Shopping ads, she can make sure her available product discounts are always the largest.
With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.
With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).
With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

Question 218: Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping Ad. Where will Jodi’s Showcase Shopping Ad be featured?

In print materials that contain ads from other hair accessory brands.
In a sidebar on the website for other hair accessory brands.
At the top of a Google search for “cute hair accessories.”
On a mobile Google search for “cute hair accessories” in the sidebar.

Question 219: Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory Ads?

Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.
Brian, who’s hoping to make a quick online purchase during his lunch break.
Mandi, who’s looking for the lowest price, regardless of location.
Rob, who wants to see a specific board in-store before he’ll purchase it.

Question 220: Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog Ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog Ad?

Browse view, where potential customers can see everything Klothes for Kats has for sale with an infinite scroll functionality.
Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.
Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.
Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.

Question 221: Local Inventory ads are ideal for which business?

Noah’s Custom Designs, who sells made-to-order custom furniture pieces.
TheArtSpace, a gallery that hosts potential customers by appointment.
QuikFixx, a start-up selling downloadable software.
Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.

Question 222: Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s marketing reach?

Run targeted Local Catalog ads using data from existing Local Inventory ads.
Transition entirely to digital marketing by eliminating traditional print materials.
Expand and renovate his brick-and-mortar store for more curb appeal.
Test a new brand identity and color scheme in his old Local Inventory ads.

Question 223: Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?

By scheduling a slot in the Google Display Network calendar.
By running a campaign of Local Catalog ads.
By hiring one of the youngsters to do street-side promos.
By partnering with Toys by Tammy.

Question 224: Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To check for status issues
To review new keyword opportunities
To react to ever-changing external factors
To analyze demographic performance

Question 225: Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Retention-focused bidding
Consideration-focused bidding
Conversion-focused bidding
Awareness-based bidding

Question 226: Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads Campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Search
Shopping
Video
Display

Question 227: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Target impression share
Maximize clicks

Question 228: Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

Search, Display, Video, App, and Access
Search, Display, TV, Shopping, and App
Social, Display, Video, Shopping, and App
Search, Display, Video, Shopping, and App

Question 229: Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping Ads, where would her customers see the ads? (Choose two.)

In text messages sent from the Google Shopping app.
In the Google Shopping app.
At the top of Google searches on desktop computers.
On other automotive parts stores’ websites.
At the top of Google searches on mobile browsers.

Question 230: Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping Ads address these concerns?

Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget.
Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won’t disclose pricing until the customer’s ready to order.
Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.
Her Shopping ads will only provide a simple plain-text list of product features and a URL, without product photos or animations that can distract. Customers can discern whether or not her kits fit their needs and budget.

Question 231: Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20
An investment of $30,000 to generate 1,500 conversions and a CPA of $20
An investment of $28,000 to generate 1,400 conversions and a CPA of $20
An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Question 232: Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog Ads. What’s one distinguishing feature of Local Catalog Ads?

They’re published on 100% recycled materials.
They enable Office King to measure store visits.
They use the consumer’s name throughout the ad.
They encourage customers to call Office King, rather than visit.

Question 233: Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?

Local Catalog ads can extend Office King’s ad reach outside the mailbox.
Local Catalog ads provide new ways for customers to receive support.
Local Catalog ads encourage young, hip new customers.
Local Catalog ads add a fresh new layer to the Office King weekly mailer.

Question 234: Office Plus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog Ads would benefit Office Plus?

By extending their reach beyond print
By providing additional customer support.
By adding bulk to their existing weekly mailer
By increasing their per-transaction sales

Question 235: Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads Campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Shopping
Display
Search
Video

Question 236: Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping Campaigns help Peter with his sales?

By showing his ads in unrelated searches to attract new customers
By automating his ad bids so he gets the best value
By sending him a daily email listing recommendations for change
By promoting only his best-selling products

Question 237: Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicks
Target return on ad spend (Target ROAS)

Question 238: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

Maximize conversions
Target return on ad spend (Target ROAS)
Enhanced cost-per-click (eCPC)
Target impression share

Question 239: Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner leverages machine learning for forecasting.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Question 240: Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?

Steeply discounted pricing
Up-to-date product availability
Curated lifestyle pictures
Unique copy that differentiates her brand

Question 241: Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google Campaign type will help her reach her most valuable audiences?

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Question 242: Sherman wants to be sure potential customers on mobile devices will see his Shopping Ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping Campaign ads appear on mobile devices?

Only at the bottom of the search results.
Only at the top of the search results.
At the top and bottom of search results.
Evenly spaced throughout the search results.

Question 243: Shopping Ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?

When an ad is placed in multiple locations throughout search results.
When they’re better informed prior to opening the ad.
When an ad features an animated product image gallery.
When a business’s ad is the only one to appear in search results.

Question 244: Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

Target impression share
Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Maximize clicks

Question 245: Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping Ad?

A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
Curated lifestyle images and creative copy to set her products apart from the competition.
An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.

Question 246: Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?

They appear as full-page ads when a potential customer uses the phrase “artisan bread.”
They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.
They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
They generate discount codes as a potential customer clicks a photo.

Question 247: Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

By showing price-comparison charts that illustrate their bread’s value to potential customers.
By presenting splash ads that will dominate a potential customer’s screen.
By distributing discount coupons for bread to potential customers.
By presenting a selection of their artisan breads to potential customers.

Question 248: The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

Allows advertisers to bid only for clicks from a specific group.
Uses machine learning to set bids, which saves time.
Guarantees reduced conversion costs for advertisers.
Is auction-specific to increase the chance for conversion.
Allows advertisers to serve ads only at specific times.

Question 249: The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?

Your website is too slow to load quickly on mobile devices.
There are too many reader-pleasing images on your landing page.
Your website doesn’t have a blog page to attract multiple page loads.
Your navigation menu is not descriptive enough.

Question 250: Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?

Make sure all products sold online are delivered the next day.
Make sure your prices are the lowest, via frequent comparison with other vendors.
Provide a seamless experience, using data to connect and personalize content.
Provide a mobile app that lets customers quickly repeat previous purchases.

Question 251: Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping Campaign?

Images and text from manufacturer sites
Account product feed and uploaded assets
Website images, videos, and text descriptions
Stock images, videos, and automatic text

Question 252: Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads Campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Search
Shopping
Display
Video

Question 253: Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Location targeting is not decided by machine learning.
Machine learning will choose an ad schedule for campaigns without her input.
Machine learning will choose the keywords used to serve her ads to users.
Machine learning helps her set the appropriate bid for each and every auction.

Question 254: Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Ad extensions
Keywords
Bids
Ads
Budgets

Question 255: Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Conversion-focused bidding
Revenue-focused bidding
Consideration-focused bidding
Awareness-based bidding

Question 256: Wade’s the owner of Home Things, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

They’re visual, easy-to-browse display ads.
They’re ad campaigns, delivered via storytelling e-mails.
They’re short ads, delivered via SMS.
They’re customer-friendly and information-dense full-color mailers.

Question 257: What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities
Budget, competition, and user thought processes
Location, calls-to-action, and user conversion costs
Targeting, auctions, and campaign cost-per-click

Question 258: What are two benefits of automated bidding? (Choose two.)

Higher CPAs
Cross analysis
Guaranteed results
Time saving
Competitive analysis

Question 259: What are two features that can appear on Shopping Campaign ads in order to drive online sales? (Choose two.)

Product ratings
Free shipping
Customer surveys
One-click purchase
360-degree product view

Question 260: What are two ways Google Ads can fuel your business goals? (Choose two.)

Increase online, in-app, in-person, and over-the-phone sales.
Enable premium membership subscriptions.
Reach more users by placing ads on all search engines.
Get more of the right people to visit your website.
Cap the number of ads you pay for, based on your business.

Question 261: What are two ways Google Ads Reporting for Shopping Campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

By providing third-party tools that can help you obtain impression-share data.
By helping you identify growth opportunities with impression-share data.
By ensuring your ads automatically respond to personal events, such as birthdays.
By providing suggested retail prices for your products based on market analysis.
By using benchmarking data to get insights into your market’s business landscape.

Question 262: What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads Campaigns? (Choose two.)

Distribution
Validation
Simulation
Instrumentation
Differentiation

Question 263: What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)

Ensure the entire range of products is available in-store.
Allow shoppers to buy online and pick up at the store.
Provide free refreshments in-store.
Provide opening hours, locations, and stock levels.
Allow shoppers a 28-day trial period.

Question 264: What can automated bidding help an advertiser improve?

Performance
Calls-to-action
Competition
Languages

Question 265: What can the Performance Planner assist you with?

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To determine which Google Ads features should be enabled to get the best performance from your campaigns
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Question 266: What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)
Applying bid adjustments to specific locations
Including or excluding “Google search partners”
Using “Target impression share” as an automated bid strategy

Question 267: What does Performance Planner automatically do?

Uses machine learning to target new demographics
Sets your ad budget for maximum growth
Forecasts how your current campaigns will perform in the future
Recommends the perfect ad structure for your budget

Question 268: What is a valid recommendation that the Performance Planner can provide?

Create alternative versions of best performing ad variations
Apply specific bid adjustments to device and location targeting
Add a themed group of negative keywords
Set a specific target CPA (cost-per-acquisition)

Question 269: What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

A/B testing
Google Ads are updated automatically
Click-through rate averages require planning
Auctions fluctuate all the time

Question 270: What is one way that Performance Planner helps businesses increase sales?

By choosing ad types that your target demographic finds most appealing
By relying on customer feedback for optimal ad placement
By maximizing the number of conversions for a spend scenario
By providing a discount on all ads after purchasing a license

Question 271: What’s one unique feature of Local Catalog Ads?

Their presentation can vary depending on which device a consumer uses.
They’re equipped with both audio and visual content.
They integrate across local electronic billboards, and then extend worldwide.
They use data from Local Inventory ads.

Question 272: What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

Consumers are more likely to remain loyal to a previous or popular brand.
Consumers are buying from whichever platform or brand gives the best experience.
Consumers are buying less frequently from brands with high ratings.
Consumers are buying less frequently outside of office hours.

Question 273: What’s one way to create a seamless experience for your retail customers?

Make sure that items added to a cart are saved for later visits.
SendÂ e-mailsÂ to all previous visitors, offering free gifts.
Provide a discount for returning visitors.
Create a landing page that displays the most popular products bought each day.

Question 274: What’s one way to increase your business profitability?

Make use of data to improve your predictive decision-making.
Offer a voucher for an in-store product with every online sale completed.
Offer free shipping on heavy and bulky items sold online.
Remove top-selling online products from the physical store.

Question 275: What’s one way to make good use of data to accelerate your business and improve profitability?

Create informative spreadsheets for regular meetings.
Create personalized product recommendations.
Send out birthday and holiday gifts to previous customers.
Offer discount vouchers to those who’ve bought from similar stores.

Question 276: What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?

Identify profitable geographical regions for new stores.
Create insightful and popular video promotions.
Personalize the customer experience wherever they may be searching.
Build e-mail lists for marketing to new customers.

Question 277: When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Enhanced cost-per-click (eCPC)
Maximize Conversions
Target impression share
Maximize clicks

Question 278: Where can Shopping Campaign ads appear on desktop search results pages?

Only at the top or to the right of search results.
Only at the top of the search results.
At any position within the search results.
Only at the top and bottom of search results.

Question 279: Which factors should an advertiser consider when deciding on a bidding strategy?

Results, targeted locations, and purchase history
Customer search history, competition, and conversions
User journey complexities, performance, and auctions
Ad schedule and budget

Question 280: Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?

Price, brand name, and video footage
Video footage, brand name, and shipping time
Product image, shipping time, and store name
Image, price, product name, and merchant name

Question 281: Which statement describes modern shopping behavior?

People are buying more often, and more items each time.
People are buying less often, but more items each time.
People are buying more often, but fewer items each time.
People are buying less often, and fewer items each time.

Question 282: Which statement is true about Local Catalog Ads?

Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers.
Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand’s website.
Local Catalog ads are easy-to-browse display ads that showcase multiple products.
Local Catalog ads provide a weekly hard-copy newsletter that supports a company’s online ads and contains the shop’s newest inventory.

Question 283: Which statement is true about Shopping Ads?

They let sellers use keywords to decide exactly how and where to show their ads.
They use an easy-to-understand format to give shoppers all the information they need at a glance.
They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
They give shoppers limited information in order to increase curiosity regarding a product or service.

Question 284: Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)

Providing a seamless experience.
Sharing their data with similar vendors.
Making it easy to discover new things.
Offering discounts for bulk purchases.
Creating an automatic e-mail subscription.

Question 285: Which two features, available as additions to Shopping Campaign Ads, can benefit marketers and drive sales? (Choose two.)

Google customer reviews
Clothing size guide
Merchant promotions
Merchant auto-text response
Merchant live chat

Question 286: Which two product attributes are shown in Google Shopping Campaign Ads to help engage potential customers with relevant information? (Choose two.)

Image
Price-per-click
Material
Price
Keywords

Question 287: Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Consideration-focused bidding
Conversion-focused bidding
Awareness-based bidding
Revenue-focused bidding

Question 288: While managing a successful Google Ads Campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.

Question 289: Why does automating your bid versus using manual bidding contribute to a successful Google Ads Campaign?

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
The appropriate bid can often be a static target that is challenging to reach.
If you do not bid efficiently, you could miss valuable conversions.
The customer journey has become more complex and therefore bids should be based on general user behavior.

Question 290: Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

Question 291: Why should campaigns with different marketing objectives be separated into different Performance Planner Plans?

So that spend is not reallocated between two different marketing objectives
To avoid any potential keyword duplicates between different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
To prevent campaigns from becoming “Limited by Budget”

Question 292: Why should your business use Performance Planner?

It validates budgets against other vendors in the same market.
It is the only ad budgeting software on the market.
It makes recommendations that are validated using machine learning.
It helps businesses determine a go-to-market strategy.

Question 293: You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Manual control
Machine learning
Bidding suggestions
Sitelink extensions
Auction-time bidding

Question 294: You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, your ads will show on every available search engine.
With Google Ads, you can choose a maximum amount to spend per month.

Question 295: You use Google Shopping Ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.
Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.
Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.
Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.

Question 296: Your Company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your ads will be placed on all search engines.
Machine models automatically determine your advertising budget.
You can set your own budget and can change it at any time.
With Google Ads you always pay using cost-per-reach, predetermined by your budget.

Question 297: Your Company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

Place your business’s ads on every available search engine.
Boost your conversions by connecting you to people in the moments that matter.
Help you reach a wider audience and maximize exposure.
Coach your company to fully move to an online-only presence.
Cap the number of ads you pay for, based on your business.

Question 298: Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Test daily: Test a new website layout and color scheme each day.
Lower price: Consider reducing the price of your product(s) for multiple purchases.
Remove friction: Make sure the checkout process is working and easy to use.
Increase discounts: Attempt to increase unique visits to the website by offering discounts.

Question 299: You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

Google Ads allows you to cap the number of ads you pay for, based on your business.
Google Ads guarantees phone calls to your business.
Google Ads offers separate auctions for low budgets.
Google Ads gives you control over your budget.

Priya Dogra – Certification | Jobs | Internships

Google Shopping Ads Certificate Exam Answer 2022

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