Home Certification Google Digital Unlocked-Lesson 9 Improve your search campaigns

Google Digital Unlocked-Lesson 9 Improve your search campaigns

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Google Digital Unlocked-Lesson 9 Improve your search campaigns exa, answers

Which of the following is a benefit of using relevant ads and landing pages?

  • Increased cost for ad placements
  • Higher ad positions on the search results page
  • Higher cost per clicks on your ads
  • Ads that will ensure more purchases

2) When it comes to search ads, which description best describes ‘negative keywords’?

  • Keywords with no association to your site
  • Keywords with a poor search volume
  • Keywords that are excluded from a campaign
  • Keywords that are typed incorrectly

3)Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

  • Exact Match
  • Random Match
  • Direct match
  • Close match

4) What can conversion tracking in search help you measure?

  • How many transactions are completed on your site overall
  • How many people click on your SEM ad and end up browsing your site
  • How many people visiting your site from a search ad end up completing a purchase
  • How many customers your ad has converted into brand ambassadors

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