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Google Digital Unlocked-Lesson 9 Improve Your Search Campaigns Quiz Answers

Module 1

Question 1: Photographer

  • True
  • False\

Question 2: Portrait

  • True
  • False/

Question 3: Landscape

  • True/
  • False

Question 4: Family photo

  • True
  • False/

Question 5: Watercolour

  • True/
  • False

Module 2

Question 1 of 1
Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.

Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.

Put the keywords in order of the broadest to the most restrictive.
Click and hold to drag the items into the right order, then select Submit.

  • Photography, portraits
  • Portrait photography studio
  • Movie themed portrait photography
  • Film themed portrait photography, low cost

Module 3

Question 1 of 1
Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well.

Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter.

Anna wants to track how many people request photography for events that aren’t weddings.

Where should she place the conversion tracking code?
Select All Correct Responses

  • Homepage
  • Enquiry page
  • Enquiry confirmation page/
  • Newsletter sign-up page

Module 4

Question 1: Which of the following is a benefit of using relevant ads and landing pages?

  • Increased cost for ad placements
  • Higher ad positions on the search results page/
  • Higher cost per clicks on your ads
  • Ads that will ensure more purchases

Question 2: When it comes to search ads, which description best describes ‘negative keywords’?

  • Keywords with no association to your site
  • Keywords with a poor search volume
  • Keywords that are excluded from a campaign/
  • Keywords that are typed incorrectly

Question 3: Fill in the blank:

If you use __ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

  • Exact Match/
  • Random Match
  • Direct match
  • Close match

Question 4: What can conversion tracking in search help you measure?

  • How many transactions are completed on your site overall
  • How many people click on your SEM ad and end up browsing your site/
  • How many people visiting your site from a search ad end up completing a purchase
  • How many customers your ad has converted into brand ambassadors

Module 5

Question 1
Jim is running a bike shop in a popular tourist city and he’s started a bike hire service.

What would be the better way for Jim to attract more tourists – a map feature or a social media page?

A website showing a map feature for local search with times for car, bike, public transport and on foot.\

  • A social media page for Jim’s shop.
  • Jim owns a local bike shop and wants to be noticed more by the people in his town.
  • He decides to use the Internet to connect with customers online by creating a listing for his business in a local directory like Google Business Profile.
  • Help Jim create his listing by choosing the minimum information he should add.

Question 1: Jim’s Bikes

  • True/
  • False

Question 2: 10 Bird Way, Cowseld, West Sussex, RH11 5XN

  • True/
  • False

Question 3: Phone number 01269 559632

  • True/
  • False

Question 4: Open 9–5 Mon–Sat

  • True/
  • False

Question 5: Image of a bike

  • True
  • False/

Module 6

Question 1: Which of the following is a benefit of using relevant ads and landing pages?

  • Increased cost for ad placements
  • Higher ad positions on the search results page
  • Higher cost per clicks on your ads
  • Ads that will ensure more purchases

Question 2: When it comes to search ads, which description best describes ‘negative keywords’?

  • Keywords with no association to your site
  • Keywords with a poor search volume
  • Keywords that are excluded from a campaign
  • Keywords that are typed incorrectly

Question 3: Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

  • Exact Match
  • Random Match
  • Direct match
  • Close match

Question 4: What can conversion tracking in search help you measure?

  • How many transactions are completed on your site overall
  • How many people click on your SEM ad and end up browsing your site
  • How many people visiting your site from a search ad end up completing a purchase
  • How many customers your ad has converted into brand ambassadors

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