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Google Digital Unlocked-Lesson 8 Be Noticed With Search Ads Quiz Answers

Question 1 : Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.

Which of these text statements would work best as an ad?

  • Cardiff wedding photography. Get 25% off your first order. Make your reservation now./
  • Wedding photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book now!
  • Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.

Question 1 Search engine marketing can also be called what?

  • Pay-per-click advertising/
  • Organic advertising
  • Search box marketing
  • One-click advertising

Question 2 In an SEM auction, your Quality Score is based on which aspect of your ad?

  • Bid
  • Relevance/
  • Wit
  • Length

Question 3 Fill in the blank:

It’s possible to determine how well a/an _ will perform without bidding on it.

  • Auction
  • Website
  • Keyword/
  • Advert

Question 4 What should your search ad have in order to promote more clicks?

  • A call to action/
  • A catchy headline
  • A close-up photo
  • A social media link

Question 1: Search engine marketing can also be called what?

  • Pay-per-click advertising
  • Organic advertising
  • Search box marketing
  • One-click advertising

Question 2: In an SEM auction, your Quality Score is based on which aspect of your ad?

  • Bid
  • Relevance
  • Wit
  • Length

Question 3: Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

  • Auction
  • Website
  • Keyword
  • Advert

Question 4: What should your search ad have in order to promote more clicks?

  • A call to action
  • A catchy headline
  • A close-up photo
  • A social media link

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