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Question 1 : Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.
Which of these text statements would work best as an ad?
- Cardiff wedding photography. Get 25% off your first order. Make your reservation now./
- Wedding photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book now!
- Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.
Question 1 Search engine marketing can also be called what?
- Pay-per-click advertising/
- Organic advertising
- Search box marketing
- One-click advertising
Question 2 In an SEM auction, your Quality Score is based on which aspect of your ad?
- Bid
- Relevance/
- Wit
- Length
Question 3 Fill in the blank:
It’s possible to determine how well a/an _ will perform without bidding on it.
- Auction
- Website
- Keyword/
- Advert
Question 4 What should your search ad have in order to promote more clicks?
- A call to action/
- A catchy headline
- A close-up photo
- A social media link
Question 1: Search engine marketing can also be called what?
- Pay-per-click advertising
- Organic advertising
- Search box marketing
- One-click advertising
Question 2: In an SEM auction, your Quality Score is based on which aspect of your ad?
- Bid
- Relevance
- Wit
- Length
Question 3: Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
- Auction
- Website
- Keyword
- Advert
Question 4: What should your search ad have in order to promote more clicks?
- A call to action
- A catchy headline
- A close-up photo
- A social media link
