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Google Digital Unlocked-Lesson 8 Be noticed with search ads

Question 1 : Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.

Which of these text statements would work best as an ad?

Cardiff wedding photography. Get 25% off your first order. Make your reservation now./

Wedding photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book now!

Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.

Question 1 Search engine marketing can also be called what?

Pay-per-click advertising/
Organic advertising
Search box marketing
One-click advertising

Question 2 In an SEM auction, your Quality Score is based on which aspect of your ad?

Bid
Relevance/
Wit
Length

Question 3 Fill in the blank:

It’s possible to determine how well a/an _ will perform without bidding on it.

Auction
Website
Keyword/
Advert

Question 4 What should your search ad have in order to promote more clicks?

A call to action/
A catchy headline
A close-up photo
A social media link

1)Search engine marketing can also be called what?

  • Pay-per-click advertising
  • Organic advertising
  • Search box marketing
  • One-click advertising

2) In an SEM auction, your Quality Score is based on which aspect of your ad?

  • Bid
  • Relevance
  • Wit
  • Length

3)Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

  • Auction
  • Website
  • Keyword
  • Advert

4)What should your search ad have in order to promote more clicks?

  • A call to action
  • A catchy headline
  • A close-up photo
  • A social media link

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