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Google Analytics Certification – Google Analytics MCQ (Muliple Choice Questions)

Google Analytics Certification – Google Analytics MCQ (Muliple Choice Questions)

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account? The quiz below will help shed some light on that. Do give it a shot and see what new facts you may learn about this emerging concept in business.

Here are the questions and answers :

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Q.1 What feature collects company-specific data such as Member Status?

  1. Custom Filter
  2. Event Tracking
  3. Custom Dimension
  4. Custom Metric

Q.2 What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  1. Attribution modeling
  2. Conversion tracking
  3. Channel Groupings
  4. Multi-Channel Funnels

Q.3 Which kinds of hits does Google Analytics track?

  1. Pageview
  2. Event
  3. Transaction
  4. All of the above

Q.4 To recognize users across different devices, what feature must be enabled?

  1. Audience Definitions
  2. Attribution Models
  3. Google Ads Linking
  4. User ID

Q.5 What report indicates the pages of a website where users first arrived?

  1. Landing Pages report
  2. Pges report
  3. Location report
  4. All Pages report

Q.6 In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  1. Paid and organic search
  2. Website referrals
  3. Social network
  4. Television commercials
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Q.7 Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  1. Goals reports
  2. Acquisition reports
  3. Multi-Channel Funnel reports
  4. Ecommerce reports

Q.8 What feature can join offline business systems data with online data collected by Google Analytics?

  1. Data import
  2. Goal tracking
  3. User ID
  4. Google Ads Linking

Q.9 What is not a filter setting for data in views?

  1. Modify
  2. Include
  3. Restore
  4. Exclude

Q.10 What channel is not included in the default Channels report?

  1. Direct
  2. Display
  3. Organic search
  4. Device

Q.11 Metrics cannot be paired with dimensions of the same scope?

  1. False
  2. True

Q.12 Which of these criteria CANNOT be used to create a Custom Segment?

  1. Ad type
  2. Dimensions
  3. Metrics
  4. Sequences of user actions

Q.13 Which of these does Google Analytics use to distinguish new and returning users?

  1. All Traffic
  2. Behavior
  3. Demographics
  4. Geo

Q.14 Which reports show websites that send traffic to your pages?

  1. False
  2. True

Q.15 Filters let you include, exclude, or modify the data you collect in a view.

  1. True
  2. False

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Q.16 Which Analytics tracking technology would you use to collect how users

interact with a web-connected ticket kiosk?

  1. Software Development Kit
  2. JavaScript Tracking Code
  3. The Measurement Protocol
  4. HTML

Q.17 Google Analytics can only recognize returning users on websites, not on      mobile apps?                

  1. True
  2. False

Q.18 During data processing, Google Analytics:


  1. transforms your raw data from collection according to your configuration settings
  2. aggregates your data into database tables
  3. imports data from other sources you’ve defined, like Google AdWords or 
  4. Webmaster Tools
  5. organizes hits into sessions
  6. All of the above

Q.19 A session in Google Analytics consists of: 


  1. the reports generated by users over a specific period of time
  2. interactions or hits from a specific user for all time
  3. interactions or hits from a specific user over a defined period of time
  4. a group of users getting together in person to discuss Analytics

Q.20 What is the relationship between an event and an event goal?

  1. Nothing, an event is another name for event goal.
  2. An event is captured per user; an event goal is captured per session.
  3. An event goal must be created in order to track events.
  4. An event is a user interaction; an event goal is triggered by a selected event.

Q.21. A user downloads a white paper with event tracking once in a single                session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

  1. one
  2. three
  3. two
  4. four

Q.22. Which report would help you measure the value of your social media  ­­­­­         efforts?

  1. Campaigns > Cost Analysis
  2. Social > Conversions
  3. Goals > Reverse Goal Path
  4. Goals > Smart Goals
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Q.23 What is an example of a metric?

  1. City
  2. Source/Medium
  3. Browser
  4. Pageviews

Q.24 You want to verify that Google Analytics is working immediately after      installation. Which report do you review?

  1. Audience > Active Users
  2. Acquisition > Overview
  3. Realtime > Overview
  4. Behavior > Behavior Flow

Q.25 Which Chrome extension, developed by Google, would be valuable for   identifying deployment issues with Google Analytics?

  1. Click & Test
  2. Google Keep
  3. Express UTM
  4. Google Analytics Debugger

Q.26 You want to track and other using a single    property. What must be set up?

  1. cross domain tracking
  2. Google Tag Manager
  3. Include and Exclude filters
  4. custom dimensions

Q.27 If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

  1. a high page score
  2. a low bounce rate
  3. a high bounce rate
  4. a low page score

Q.28 To email a notification whenever a goal is completed, what do you configure?

  1. scheduled emails
  2. custom alerts
  3. shared reports
  4. shared assets

Q.29 What must be configured in order for Google Analytics to capture data?

  1. UTM parameters
  2. Google Tag Manager
  3. User- [ ] ID feature
  4. Analytics tracking code

Q.30 What allows you to specify the steps your traffic is expected to take to reach your goal?

  1. destination
  2. funnel
  3. visualization
  4. value

Q.31 What feature must be enabled to use Multi-Channel Funnels?

answer choices

  1. Custom Dimensions
  2. Advertising Features
  3. Goals or Ecommerce
  4. In-page Analytics

Q.32 To use the Analytics data export API, you must have:

  1. A corporate Google Analytics profile
  2. Multiple Google Analytics accounts
  3. A special designation from Google allowing you to use the API
  4. A Google Analytics account and access to the profile being tracked

Q.33 Google Analytics analysis can identify poorly performing pages with which of the following technique?

  1. e-commerce reporting
  2. Google Analytics Content Experiments
  3. Google Website Optimizer
  4. funnel visualization

Q.34  A page tag, called as the Google Analytics Tracking Code is a snippet of ______ code.

  1. PHP Script
  2. Dot Net Script
  3. HTML Script
  4. JavaScript

Q.35 CTR is short for?

  1. Customer Trending Report
  2. check The Reports
  3. Click Through Ratio
  4. click Through Rate

Q.36 The largest potential impact on data accuracy in Google Analytics comes from:

  1. None of these
  2. Noscript
  3. users deleting or blocking Google Analytics cookies
  4. Firefox’s Ad block

Q.37 The Mobile Package contains server-side tracking codes that use:

  1. ASP.NET, or Perl
  2. All of these
  3. PHP
  4. 4.JavaServer Pages

Q.38 Which page should the tracking code be installed to?

  1. Index Page
  2. Mobile Pages
  3. Ecommerce Pages
  4. ALL Pages

Q.39 Which of the following would be most useful for optimizing landing pages?

  1. Pageviews
  2. Bounce Rate
  3. Unique Pageviews
  4. Visits
  5. Unique Visits

Q.40 Which of the following technologies or feature can be used to add data to Google Analytics?

  1. Data import, intelligence
  2. Data import, measurement protocol
  3. Real-time, intelligence
  4. Data import, Real-Time

Q.41 Metrics to measure performance against maximizing performance.

  1. Pages / Visitc
  2. Ecommerce conversion rate
  3. Page Value
  4. Bounce rate

Q.42 Conversion rate with one unique and one repeated with purchase.

  1. 200%
  2. 100%
  3. 33%
  4. 50%
  5. 0%

Q.43 Which of the following represents a macro conversion for an ecommerce site?

  1. Receiving a product inquiry
  2. A completed sale transaction
  3. A click on a “buy” button
  4. Collecting a lead
  5. All of these are macro conversions for an e commerce site.

Q.44 When configuring a goal, why it is useful to assign a goal value?

  1. To calculate ecommerce metrics
  2. To attribute monetary value to non-ecommerce conversions
  3. To determine the conversion rate
  4. To determine the number of visits to each of your page

Q.45 Which of the following is not a default medium in Google Analytics?

  1. Referral
  2. Email
  3. Cpc
  4. All of these are default medium
  5. Organic

Q.46 Hierarchy of Google Analytics data model.

  1. Sessions>Visitors>Interactions
  2. Users>Sessions>Interactions
  3. Interactions>Users>Sessions
  4. Sessions>Users>Interactions

Q.47 What feature would be used to collect how many times users downloaded a product catalog?

  1. Custom Report
  2. Event Tracking
  3. Calculated Metrics
  4. Custom Dimension

Q.48  What is a “secondary dimension” in Google Analytics?

  1. An additional report dimension for more specific analysis
  2. A dashboard widget that offers more specific analysis
  3. A visualization to understand the impact of data
  4. An additional report metric for more specific analysis

Q.49 When will Google Analytics be unable to identify sessions from the same user by default?

  1. When the sessions happen in the same browser on the same device
  2. When the sessions share the same browser cookie
  3. When the sessions happen in different browsers on the same device
  4. When the sessions happen in the same browser on the same day

Q.50 What is not considered a “source” in Google Analytics by default?

  1. email
  2. (direct) 
  3. google




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