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Google Ads Mobile Certification Exam Answers 2024

Google Ads Mobile Certification Exam Answers 2022

Question 1 : Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

  • A sales team and operating phone bank
  • An app published in the Google Play store
  • A mobile-specific sitelink extension
  • An active call extension or call–only ad

Question 2 : Many successful mobile sites have large “touch targets” for clicking that take into account ______.

  • the lack of precision on a touch screen
  • responsive design based on touch
  • location where mobile device is being used
  • time of day

Question 3 : Which extensions can help drive installs of your mobile app?

  • Remarketing lists for search ads (RLSAs )
  • Sitelink extensions
  • Structured snippet extensions
  • App extensions

Question 4 : To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

  • location extensions
  • store visit extensions
  • mobile extensions
  • product extensions

Question 5 : Why do advertisers care about driving calls to their business?

  • They’re faster.
  • Mobile call ads are easier to win in auctions.
  • Younger demographics prefer to order by phone call.
  • Conversion rates are often much higher from calls.

Question 6 : What is a lightbox ad?

  • A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
  • A remarketing specific ad format to announce new features of your app
  • A type of ad format that shows extra information (“extending” from your text ads) about your business
  • A mobile text ad

Question 7 : App remarketing allows you to target people who:

  • have used your app before
  • have searched for your app
  • all of the listed answers are incorrect
  • have searched for apps similar to yours

Question 8 : Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

  • An additional YouTube charge is paid.
  • Video assets are provided.
  • The app makes use of streaming video
  • Only landscape videos are used.

Question 9 : To re–engage users with an app, use the following strategies:

  • Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
  • Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
  • Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
  • Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs

Question 10 : Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

  • $2.00
  • $2.30
  • $1.70
  • $2.50

Question 11 : Showrooming refers to:

  • The phenomenon where various brands within similar categories compete for brand placement on a mobile device
  • The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
  • The phenomenon where brands sell specialty or limited quantity goods through mobile

Question 12 : Which is a good app design practice?

  • Get users to enter valuable user profile information immediately when they first open the app.
  • Zoom viewers in automatically for app content you know is most important.
  • Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
  • Make previous searches and recent purchases readily available.

Question 13 : The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

  • intent
  • context
  • differing screen size
  • functionality

Question 14 : All of these were recommended to help build a faster site except?

  • Site works on a range of screens and devices
  • Implementation of AMP (Accelerated Mobile Page) best practices
  • Optimized content delivery
  • Customer surveys about site performance

Question 15 : These are all key to good mobile site design except?

  • Easy search
  • Easy navigation
  • Easy user customization
  • Easy conversion

Question 16: Which of the following is a way for an advertiser to monetize their app?

  • In–app ads
  • Charging for app downloads from the Apple iTunes or Google Play store
  • All of the listed answers are correct
  • In–app purchases

Question 17 : To understand the full value of mobile, you must take into account:

  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • Mobile conversions
  • Cross device and mobile conversions
  • App downloads, calls, store visits, cross device conversion, mobile conversions

Question 18 : An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

  • True
  • False

Question 19 : Which of the following is true about apps?

  • Apps are more geared towards retention, loyalty, and engagement
  • Apps and mobile optimized sites are the same thing
  • Apps are more geared towards acquisition purposes
  • Once a user downloads an app, they are likely to return and engage with it

Question 20 : How can you re-engage users who have abandoned your app after their first use?

  • By offering store credit for users who click your ads
  • Remarket to app users with a compelling message across search, display, and video
  • By engaging users who visit your desktop website
  • Offer deeper discounts to entice visitors.

Question21 : The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

  • True
  • False

Question 22: You can use a mobile specific display URL to:

  • Effectively track conversions to your desktop site
  • Show consumers that you are a large brand
  • Indicate that you have a mobile–friendly landing page
  • Differentiate yourself from other advertisers

Question 23 : Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

  • False
  • True

Question 24 : Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

  • False
  • True

Question 25 : When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

  • lower, lower
  • lower, raise
  • raise, raise
  • raise, lower

Question 26 : A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

  • Wi-Fi
  • Cell signals
  • Customer profiles
  • Context

Question 27 : Which of the following is true about mobile optimized websites?

  • Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
  • You should build your app before your mobile website
  • Mobile websites should only focus on task–based functionality and be a stripped–downversion of your desktop website
  • Mobile–friendly experiences typically feature easy navigation, quick–to–loadimages, and streamlined text

Question 28 : Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  • Target cost per install (tCPI)
  • Get new users for her app.
  • Get new users who most likely complete in-app actions.
  • Google Play Store optimization

Question 29 : An advertiser would not use Google Ads’ mobile offering to:

  • track conversions once a user downloads their app
  • build a mobile–optimized website
  • advertise their app
  • engage with users who have already downloaded their app

Question 30 : AdMob is ____.

  • a custom deep link
  • Google Ads’ non–owned and operated mobile app inventory
  • an app promotion ad format
  • an ad extension

Question 31 : Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

  • True
  • False

Question 32 : Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

  • Call-only ads cost more, but reach farther.
  • Call-only ads don’t include a link to a mobile site.
  • Call-only ads don’t appear on mobile devices.
  • Call-only ads run for shorter durations than ad call extensions.

Question 33 : Deep–linking allows:

  • ads to direct customers into deeper, more targeted sections of the app
  • mobile and desktop users to navigate within a mobile app
  • desktop users to be able to access deeper, more targeted sections within a mobile app
  • ads to direct new customers only into deeper, more targeted sections of the app

Question 34 : Where can universal app campaigns run?

  • Within other apps, also known as in–app
  • On the Search and Display Networks, and YouTube
  • Only on AdMob
  • Only on the Google Play store

Question 35 : To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

  • schema development key
  • software deprecation kit
  • software development kit
  • schema development kit

Question 36 : Sitelink extensions:

  • allow advertisers to give users the option to land directly on specific pages of your site
  • allow targeted remarketing list users to land directly on specific pages of your site
  • decrease clickthrough rates (CTR) as users are sent to specific pages of your site
  • show your business address, phone number, and a map marker with your ad text

Question 37 : Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

  • Mobile users don’t need all the features a website can offer.
  • Mobile browsers aren’t powerful enough to load most desktop sites.
  • Desktop sites typically don’t load quickly on mobile devices.
  • It’s a cheap way to provide a narrower set of options to mobile customers.

Question 38 : A ______ specifies a location in an app that corresponds to the content you’d like to show.

  • remarketing link
  • deep link
  • location extension
  • location link

Question 39 : What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

  • Many in traditional retail are not mobile users.
  • They don’t use Google Ads.
  • No one has figured a way to “see” mobile’s contribution yet.
  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

Question 40 : What does a call extension let users do that call-only ads do not?

  • Easily save the number to their phone’s contact list.
  • Choose from two different numbers to call.
  • Click through to your mobile site instead of calling.
  • Easily schedule a call-back from the advertiser when the line is busy.

Question 41 : Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

  • search and display inventory to help advertisers reach their desired cost-per-click(CPC) goal
  • search inventory to help advertisers reach their desired cost-per-install goal
  • search and display inventory to help advertisers reach their desired cost-per-install goal
  • search and display inventory to help advertisers reach their desired cost-per-impressiongoal

Question 42 : What is a simple way to target ads to mobile users when they’re near your physical store locations?

  • Target users you know have called your Google Ads call-only ad.
  • Target a radius around your Google My Business location(s).
  • Target specific users you know live near your store.
  • Target a radius around your city.

Question 43 : To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

  • More than just the last click
  • Just the last click
  • Customer intent
  • The first and last click

Question 44 : Which of the following is not a type of mobile ad extension?

  • Sitelink extension
  • App extension
  • Download extension
  • Call extension

Question 45 : How do upgraded URLs help advertisers with third-party conversion tracking?

  • Show app install ads only to people who haven’t downloaded the app yet
  • Allow advertisers to direct users to the app store to download their app
  • Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
  • Show deep link URLs only to people who already have the app

Question 46 : App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

  • False
  • True

Question 47 : Viewable impressions allow you to:

  • pay for ads when they are displayed in a viewable position
  • only pay for those ads that are actually viewed
  • pay for ads that are viewed and also converted
  • only pay for video ads that are viewed within an hou

Question 48 : If you value mobile traffic over desktop, which bid adjustment should you set?

  • Increase bid adjustment for mobile and desktop
  • Increase bid adjustment for mobile
  • Increase bid adjustment for tablets
  • Increase bid adjustment for desktop

Question 49 : ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

  • Sitelinks
  • App extensions
  • Conversion tracking
  • Keyword Planner

Question 50 : Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

  • False
  • True

Question 51 : How does Google Ads data-driven attribution give credit for conversions?

  • It gives more credit to clicks that happened closer to the conversion.
  • It uses the linear model to credit conversions equally across all clicks on the path.
  • It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  • It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

Question 52 : A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

  • Progressive Sites
  • Progressive Web Apps
  • Enhanced Mobile Sites
  • Mobile Site Apps

Question 53 : To connect Firebase to Google Ads, which of these is required?

  • More than 100 app installs or conversions
  • A working knowledge of mobile click attribution technologies
  • At least 1 app install or conversion
  • In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access.

Question 54 : _______ are a type of ad format that show extra information about your business.

  • Deep link ad extensions
  • AdMob extensions
  • App installs
  • Ad extensions

Question 55 : Google Ads Smart Bidding uses machine learning and your account data to help you do what?

  • Make informed bidding decisions and value mobile accurately.
  • Prevent your total spend from surpassing the hard limit you set.
  • Let you adjust your bids manually, so you’re visible when customers are looking for you.
  • Limit your bids to the times of day when competition for ad space is lowest.

Question 56 : Why do mobile advertisers care about driving physical store traffic?

  • Customers buy more online when they know they have the option to visit a physical store.
  • All demographics exhibit more loyalty after visiting a store.
  • Vast majority of sales still occur in physical stores.
  • Online retailers who also offer a physical store option have been shown to bring in the most revenue.

Question 57 : Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

  • Ad schedule targeting
  • Location targeting
  • Keyword targeting
  • Profile targeting

Question 58 : Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

  • The product page on your mobile site
  • The product page on your app
  • Your mobile site’s homepage
  • The Google Play or App store, where he can install your app

Question 59 : What two things can you track with Google Ads out of the box without making any code changes to your app?

  • Android app downloads and Android in-app purchases
  • App installs and core user demographics
  • All app installs and all in-app purchases
  • You can actually track any custom event you want to define.

Question 60 : Automated bidding is ideal for advertisers who:

  • want to set their own bids for individual ad groups
  • don’t want to spend a lot of time managing keywords
  • want to save time managing bids based on hundreds of signals
  • want to set their own bids for individual keywords

Question 61 : Which is a benefit of using server–to–server app conversion tracking over an SDK?

  • Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
  • Server–to–server connections are easier to set up than code–less conversion tracking

Question 62 : An app advertiser would want to use a third-party tracking company to:

  • have more control when communicating with each ad network
  • have a single SDK to add to your app instead of one from each ad network
  • see which of an app’s new users came from recent advertising clicks or views
  • receive reporting on basic usage analytics

Question 63 : Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

  • False
  • True

Question 64 : Showing your ads on top of the mobile page in search results is beneficial because:

  • ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
  • ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
  • ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
  • ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.

Question 65 : An advertiser with stores throughout the country could use location extension targeting to:

  • target users in the same way across all of their locations
  • decrease bids by 50% for users who are within 10 miles of their stores
  • target users who are within 10 miles of one particular city in the country
  • target users who are within 20 miles of one particular city in the country

Question 66 : When you use an automated bid strategy, it will automatically optimize your bids based on:

  • your key performance indicator (KPI)
  • your remarketing list
  • your Quality Score
  • your search terms data

Question 67 : Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?

  • Establish a server-to-server connection using postback URLs.
  • Generate a link ID and share it with your partner.
  • Consider a partner that is not part of the program, as it is not possible.
  • Export and share the data as a CSV file.

Question 68 : Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

  • Target return on ad spend (ROAS)
  • Target search page location
  • Target cost–per–acquisition (CPA)
  • Target outranking share

Question 69 : Select the one way NOT to track app conversions.

  • Adding a Javascript snippet to your website
  • Using codeless Android install tracking
  • Using an app analytics provider for your Google Ads campaigns
  • Integrating Firebase in your app

Question 70 : iOS app conversion tracking cannot be set up using:

  • codeless conversion tracking
  • server-to-server (S2S)
  • install confirmation feedback
  • a SDK

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