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Apply Here: Digital Marketing Professional Certification
Itronix Solutions Digital Marketing Certification provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, social marketing, retargeting and integrating digital marketing with traditional marketing.
Expand your skill set and grow your career. Here are some benefits of our certification:
- This certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world.
- Learn how to use content to connect with your customers.
- Track customers from the first interaction with your brand.
- Optimize your website for conversion.
- Understand key digital concepts and KPI´s.
If you are new in the field, it can help you start a new career. Learning Objectives:
- Digital Marketing Overview
- Key Concepts
- Lead Generation
- Search Engine Marketing
- Digital Display Advertising
- User Experience and Usability
- Email Marketing
- Social Media Marketing
- Retargeting
- Tracking and Measurement
- Analytics
Certification: Get Digital Marketing Certificate from Itronix Solutions which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.
Exam Details:
- Format: Multiple Choice Question
- Questions: 20
- Passing Score: 16/20 or 80%
- Language: English
Question 1: Itronix Solutions is planning and obtaining publicity, They frequently used __ tool, which is an announcement regarding changes in the company or the product line.
- Google Ads
- Press release
- Instagram Ads
- Facebook Ads
Question 2: Word of mouth marketing through electronic channels like email, internet etc is known as __
- Internet
- digital
- viral
Question 3: ___is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
- Shopping ad
- In-text ad
- phase match keyword ad
- Keyword text ad
Question 4: __ can be defined as convergence of branding, information dissemination and sales transactions all in one place.
- E-advertising
- E-branding
- E-commerce
- E-marketing
Question 5: What are the types of Digital Marketing in the industry?
- Social Media Profiles
- Website
- Images and Video Content
- Blog Posts and eBooks
- Reviews and Customer Testimonials
- Brandes Logos, Images, or Icons
- All of the above
Question 6: Which of the following is not a digital marketing tool?
- Ahref
- Kissmetrics
- AdEspresso
- Power Bi
Question 7: What are the four C’s of Digital Marketing?
- Customer, Content, Context and Conversation
- Customer, Category, Context and Conversation
- Consumer, Click Ads, Copy Ads and Conversation
- None of the above
Question 8: ____links allow search engine crawlers to follow a link to give it a boost from search engine result pages and to pass on the link juice (reputation passed on to another website) to the destination site.
- Dofollow
- Nofollow
- FollowforFollow
- Wefollow
Question 9: The __ redirect tells the user and search engine bots that the original web page has permanently moved to another location
- 404
- 302
- 301
- 200
Question 10: What are the ways in which you can Increase Web page speed?
- By optimizing images
- Improving server response times
- Enabling browser caching
- All of the above
Question 11: Which of the following is not a Google AdWords Ad Extensions?
- Sitelink extensions
- Location extensions
- Call extensions
- App extensions
- Digital Payout
Question 12: A Website’s main page is called its
- Home Page
- Browser Page
- Search Page
- Bookmark
Question 13: If a marketing agency is exposing its customers to its various other services also, it will be known as:
- Market Research
- Cross-selling
- Customer Relationship Extension
- Competition
Question 14: This is a form of advertisement on the web that appears between web pages that the user requests
- Banner advt
- Floating advt
- Interstitials
- None
Question 15: PPC engines are called
- Pay Per Call
- Pay Per Customer
- Pay Per Click
- Pay Per Conversion
Question 16: Which is a web- roaming program used to find documents pertaining to your search?
- Spider
- Meta search engine
- Meta tags
- Indexers
Question 17: Which of the following is commonly found on web pages?
- Internet
- Hyperlinks
- Intranet
- All of the above
Question 18: Which of the following is NOT a type of digital marketing?
- Social Media
- Search Engine Optimisation
- Emails
- Print Advertising
Question 19: What is the optimal length of a meta description?
- 160
- 180
- 55
- 120
Question 20: What is the name given to marketing to customers based on their location?
- Geographic
- Psychographic
- Behavioural
- Demographic
