Pinterest Advertising Essentials Certification Exam Answers

Advertising on Pinterest can be a powerful tool for reaching a visually-oriented audience and driving engagement and sales. Here are some essentials to consider when advertising on Pinterest:

1. Create Compelling Pins: Pins are the visual content users engage with on Pinterest. Make sure your pins are visually appealing, high-quality, and relevant to your target audience. Use clear imagery, bold colors, and engaging designs to capture attention.
2. Optimize Pin Descriptions: Include keyword-rich descriptions for your pins to improve their visibility in search results. Use relevant keywords that describe your product or service and include hashtags to make your pins more discoverable.
3. Use Rich Pins: Rich Pins provide additional context and information to your pins, making them more useful and engaging for users. There are several types of Rich Pins available, including product pins, recipe pins, and article pins. Choose the type that best suits your content and objectives.
4. Set Up Pinterest Ads Account: To start advertising on Pinterest, you’ll need to set up an ads account. You can do this by visiting the Pinterest Ads Manager and following the instructions to create your account.
5. Define Your Target Audience: Pinterest offers robust targeting options to help you reach the right audience for your ads. You can target based on demographics, interests, behaviors, keywords, and more. Define your target audience based on factors such as age, gender, location, interests, and purchasing behavior.
6. Choose Ad Formats: Pinterest offers various ad formats to suit different campaign objectives, including Promoted Pins, Promoted Video Pins, Carousel Pins, and Shopping Ads. Choose the ad format that aligns with your goals and creative assets.
7. Set Campaign Goals and Budget: Determine your campaign objectives, whether it’s to drive website traffic, increase brand awareness, boost sales, or promote app installs. Set a budget for your campaign based on your objectives, target audience, and advertising goals.
8. Monitor and Optimize Performance: Track the performance of your Pinterest ads regularly using the Ads Manager dashboard. Monitor key metrics such as impressions, clicks, click-through rate (CTR), and conversions. Use this data to optimize your campaigns by adjusting targeting, bidding, and creative elements as needed.
9. Experiment with Pinterest Trends: Stay updated on Pinterest Trends to discover popular search terms and topics on the platform. Incorporate trending topics and keywords into your ad campaigns to capitalize on current interests and maximize reach.
10. Test and Iterate: Continuously test different ad creatives, targeting options, and campaign strategies to identify what resonates best with your audience. Use A/B testing to compare variations and iterate on your campaigns to improve performance over time.

By following these essentials, you can create effective Pinterest advertising campaigns that drive engagement, traffic, and conversions for your business.

Pinterest Advertising Essentials Exam Quiz Answers

Question 1: Drag and drop the tile to match the brand lift study with the correct description.

Use pre-determined sequence pairings of questions to ask Pinterest users who have seen your ad and Pinterest users who have not.	2Q Pinterest Brand Lift
A third-party vendor study polls Pinterest users in-app and then calculates the incremental effect of the ads on brand metrics.	Kantar brand lift
Customize survey questions to ask Pinterest users who have seen your ad and Pinterest users who have not.	6Q Pinterest Brand Lift

Question 2: When is the best time to consider brand lift solutions?

• After using Pinterest conversion lift to measure the value of an ad on Pinterest.
• After analyzing platform reported metrics within Ads Manager.
• After uploading offline data.
• When you want to measure holistic brand perception (creative + messaging + media).

Question 3: Which of the following are true about expanded targeting?

• With expanded targeting, advertisers can increase their reach by allowing Pinterest to build off of the keywords and interests originally added to the ad group.
• If there is no targeting selected (i.e. no interests or keywords) using expanded targeting will narrow targeting.
• Expanded targeting requires the advertiser to upload targeting datasets to customize the target group.
• Expanded targeting augments advertisers’ existing targeting strategy in just one click.

Question 4: Drag and drop the tiles below to place the steps for building a campaign in Ads Manager in the right order. The first step on top and the last step at the bottom.

• Log into your Pinterest business account.
• Click “Create campaign”.
• Select campaign objective.
• Enter campaign, ad group, & ad details.
• Publish campaign.

Question 5: Within Ads Manager advertisers can edit live campaigns to optimize performance by modifying targeting details, changing bids, and adjusting spend.

• True
• False

Question 6: Which of the following are examples of Pinterest tag tracked data?

• Visits to the advertiser’s website.
• Views of primary pages, such as product pages and article pages.
• Sign-ups for products and/or services.
• Leads (interest around products and/or services.
• All the above.

Question 7: Which of the following are insights an advertiser could see only after implementing the Pinterest tag?

• When a Pinterest user visited the sale items on the advertiser’s product page.
• The product details (such as product color or size) that a Pinterest user added to their online shopping cart.
• How many days it took a user to complete a purchase since seeing an ad on Pinterest.
• All the above.

Question 8: If an advertiser lowers a custom bid, Pinterest may still surpass that bid value in the next auction.

• True
• False

Question 9: Pinterest ranks ad interactions to award an attribution for a conversion event. Place these three ad interactions in order from highest ranked (top) to lowest ranked (bottom).

• Click attribution
• Engagement attribution
• View attribution

Question 10: Given the attribution window of 30/20/1, what do each of those numbers represent? Match the number with the correct description.

The number of days the user has after they engage with the ad in order for the ad to get credit for the conversion.	20
The number of days the user has after they view the ad in order for the ad to get credit for the conversion.	1
The number of days the user has after they click the ad in order for the ad to get credit for the conversion.	30

Question 11: True or False: Pinterest recommends users leverage the Pinterest API for Conversion in combination with the Pinterest tag.

• True
• False

Question 12: Fill in the blank. To access technical documentation about how to implement the Pinterest API, you should visit the _________.

• Developer platform
• Pinterest Business platform
• Pinterest.com homepage
• Pinterest Academy platform

Question 13: When a Pinterest user clicks on a pin on a mobile phone, they are taken _______.

• To a “closeup” view of the ad to see the content in full-screen view.
• Directly to the brand’s website.
• A Pinterest platform menu asking them if they would like to save it to a board.
• None of the above.

Question 14: Video ads can influence which of the following metrics?

• CPM
• CPV
• CPC
• All the above

Question 15: When should an advertiser use a catalog sales campaign?

• When a brand wants their ads to be seen to drive awareness for their brand, products, or services.
• When brands want to prioritize video view goals around longer views.
• When a brand wants to get in front of undecided shoppers and build demand for the brand.
• When a brand wants to get their product catalog in front of an audience who are actively searching for things and have an intent to buy.

Question 16: When should an advertiser use a brand awareness campaign?

• When a brand wants their ads to be seen to drive awareness for their brand, products, or services.
• When brands want to prioritize video view goals around longer views.
• When a brand wants to get in front of undecided shoppers and build demand for the brand.
• When a brand wants to measure online actions that go beyond just a click such as an online sale.

Question 17: On Pinterest, users save ideas to boards in the form of ___.

• Pins
• Tiles
• Posts
• Idea cards

Question 18: According to a 2021 study, shoppers on Pinterest spend 2x more than shoppers on other platforms.

• True
• False

Question 19: Which of the following influences the Pinterest auction system?

• Creative
• Bids
• Targeting
• None of the above
• All of the above

Question 20: Pinterest only allows interest targeting to be served on the Browse and Home feed pages. Interest targeting will never appear on the Search landing page.

• True
• False

Question 21: For manual implementation of the Pinterest tag, advertisers have to add the base code to every page of your website so that event codes can function to accurately measure that event.

• True
• False

Question 22: Drag and drop the tiles to match the Ads Manager component with the best definition.

Campaign Objective	Aligned to real business objectives based on what results you are looking to achieve. Selection type within Ads Manager affects settings like targeting, bidding and available ad formats.
Campaign	Allows you to select a campaign objective and set your budget.
Ads	The promoted Pins people see that have their own unique URL and creative asset.
Ad groups	Determines your targeting and bidding strategy

Question 23: Which of the following are true about multi-objective campaigns?

• Multi-objective campaigns enable advertisers to connect the dots with their audience amidst multiple touch-points.
• Multi-objective campaigns help advertisers’ brand stay relevant and top of mind in important moments from discovery to decision to do.
• Multi-objective campaigns create compounding effects that lead to stronger results in every stage of the funnel.
• All the above.

Question 24: Over _____ million people all over the world use Pinterest every month.

• 100
• 200
• 300
• 400

Question 25: Drag and drop the tiles below to match the user action with the correct component of the reporting U.I. within Ads Manager.

Select a predefined date range or customize a specific date range within the last 25 months.	1
Select a conversion window, date and source.	3
Select different dashboard views.	4
Select one or more campaign objectives to view.	2

Question 26: Advertisers can create “actalike” audiences by selecting an existing audience and allowing Pinterest to create similar audiences based on people’s behavior patterns.

• True
• False

Question 27: _____ formats feature a product details page, which allows brands to share more details on their story, such as ingredients, step by step instructions, and more.

• Standard ad
• Idea ad
• Carousel ad
• Video ad

Question 28: What type of ad format did the advertiser use to design the ad below?

• Standard ad
• Idea ad
• Carousel ad
• Collections ad

Question 29: In the scenario where a user viewed and saved an ad within the defined attribution window, which user behavior would be awarded the attribution for the conversion event?

• View
• Save
• Neither

Question 30: The ___________ feature in Ads Manager enables you to run the same campaign at two different times over the holiday season.

• Duplication
• Export
• Reporting Table
• Multi-campaign

Question 31: When should an advertiser use a consideration campaign?

• When a brand wants their ads to be seen to drive awareness for their brand, products, or services.
• When brands want to prioritize video view goals around longer views.
• When a brand wants to get in front of undecided shoppers and build demand for the brand.
• When a brand wants to measure online actions that go beyond just a click such as an online sale.

Question 32: Which custom reporting solution would you choose to run the report and have the report emailed to you or anyone else?

• Report template with schedule
• Report template
• One-time custom report
• Rapid report

Question 33: Drag and drop the tiles below to match the attribution model name with the correct definition.

Linear	Equal credit is given to each touchpoint along the way.
First click	100% of credit is given to the first exposure.
Position-based	Increased credit is given to the first and last touchpoints and the remaining credit is distributed equally.
Last click	100% of the credit for a conversion to the last clicked ad and corresponding keyword (if relevant).

Question 34: Which of the following are requirements for an ad to enter the Pinterest ad serving system to be considered for auction?

• Budget pacing
• Target specifications
• Predicted performance
• All the above

Question 35: Which of the following are true about attribution windows?

• Pinterest audiences tend to take slightly longer to convert which means the advertiser’s attribution window on Pinterest may be longer than on other platforms.
• Pinterest recommends that advertisers who are pulling data by the date of the ad event, wait until the attribution window has run after the last date of the campaign.
• Attribution windows may vary by conversion event type as well as ad interaction type.
• All the above.

Question 36: True or False? To test your implementation, your developer begins by sending test pings to the API with several event samples.

• True
• False

Question 37: Where in the Pinterest Business platform can you check to see that deduplication was set up correctly?

• Ads > Conversions
• Ads > Billing
• Ads > Reporting
• Ads > Bulk editor

Question 38: Studies have found that consumers are more likely to ___ brands they see in a positive environment.

• Remember
• Feel positive about
• Trust
• Purchase
• All of the above

Question 39: Match the Ads Manager reporting feature with the best description.

Tables	Provide a view of your advertising strategy across entities including the campaign, ad group, and ad level.
Graphs	Let you visualize performance across a specific time period.
Filters	Allow you to analyze the data according to the metrics that are most important to you.

Question 40: How would an advertiser set a bid for a conversion campaign?

• Set a maximum CPM (cost per mille) bid, or the maximum you’re willing to pay for every 1,000 impressions your ad serves.
• Set a custom CPC (cost per click), using the maximum you’re willing to pay for a click.
• Set a custom or automatic CPA (cost per action), when people click through your ad to your website.
• None of the above.

Question 41: Which of the following are true about the Pinterest API for Conversions?

• Captures data that the tag may miss due to connectivity issues, loading errors and loss of cookie support.
• Sends conversions directly to Pinterest in real-time via a server-to-server API endpoint.
• Reduces the possibility of human error (Compared to Ads Manager upload).
• All the above.

Question 42: Which of the following are options for where your ads can appear on Pinterest?

• Search
• Side bar
• Browse
• None of the above

Question 43: Drag and drop the tiles to match the solution with the correct description.

Sales Lift Studies	Measure in-store and online sales lift from Pinterest campaigns with third-party vendors.
Pinterest Conversion Lift	Measure incremental conversions, related value and efficiency metrics for ad viewers.
The Pinterest API for Conversions	Send web, in-app, or offline conversions in real-time via a server-to-server API endpoint.

Question 44: ____ are managed by Pinterest dynamically instead of by you, and are updated several times a day.

• Automatic bids
• Custom bids
• All of the above

Question 45: Drag and drop to match the term with the correct description.

Interest targeting	Define your audience based on the Pins people engage with.
Keyword match	Reach Pinterest users who have searched for a specific word or phrase on Pinterest.
Demographics	Narrow your targeting based on demographic features about Pinterest users.
Expanded targeting	Automatically and intelligently connects an ad to more of the audience you’re trying to reach.

Question 46: Which of the following are true about Enhanced Match?

• Reports based on the cookies on a user’s phone, desktop, or tablet or the email address entered on the Advertiser’s website.
• Only available for cross device data collection for iOS devices.
• Automatically and securely sends hashed customer information beyond emails.
• All of the above.

Question 47: When a Pinterest user clicks on a pin on a desktop, they are taken _______.

• To a “closeup” view of the ad to see the content in full-screen view.
• Directly to the brand’s website.
• To a Pinterest platform menu asking them if they would like to save it to a board.
• None of the above.

Question 48: Which of the following Conversion Visibility solutions support visibility of both web and app data? Select all that apply.

• Pinterest tag
• Pinterest tag + Automated Enhanced Match
• Conversion Upload
• API for Conversions