Priya Dogra – Certification | Jobs | Internships
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Module 1
Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru.
What are a few techniques he could use to make his website more relevant to its desired users?
Question 1: Point out unique aspects of his business
- True\
- False
Question 2: Write a blog to sing the praises of his Peruvian beans
- True\
- False
Question 3: Make sure his shop appears on Google maps
- True\
- False
Question 4: Paste in a product description of his Peruvian beans that he found on another website
- True
- False\
Question 5: Try to get other coffee-enthusiasts to review his business/website
- True\
- False
Module 2
Question 1: Image file names
- True/
- False
Question 2: Page titles
- True/
- False
Question 3: Key words in the content
- True/
- False
Question 4: Keyword meta tags
- True
- False/
Module 3
Seth is considering advertising his business using paid search results.
What do you think makes paid search advertising so effective as a marketing method?
Look at the following statements and decide whether they are true or false.
Question 1: Seth’s adverts are shown to people who are already interested in his type of business.
- True\
- False
Question 2: Seth will only be charged for advertising when his ad appears in the search results.
- True\
- False
Question 3: The paid search results are given a more prominent position on the search results page.
- True
- False\
Question 4: Seth will be charged for advertising only when someone clicks on his ad.
- True\
- False
Module 4
Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers.
How can Google Search Console help Seth with this?
Question 1: It can help show whether he’s using proper keywords in his content
- True/
- False
Question 2: It can recommend better page titles for Seth to use
- True/
- False
Question 3: It can recommend content that will drive more traffic to his site
- True
- False/
Module 5
Question 1: Why are search engines a great place for a business to be found?
- People pay to use search engines, so there is a wealthy customer base there
- People who search are actively looking for information, products or services/
- Search engines are a big trend these days
- Search engines guarantee new customers
Question 2: What technology do search engines use to ‘crawl’ websites?
- Androids
- Interns
- Automatons
- Bots/
Question 3: Which of the following can help a search engine understand what your page is about?
- The date it was published
- The number of images used
- The total number of words
- The title tag/
Question 4: Fill in the blank:
Spending money on search advertising influences how your website appears in _.
- Organic search results
- The search results page/
- Business directories
- Display advertising networks
Question 5: Which of these is an important factor in the paid search auction system?
- How famous your brand name is
- How cool your logo is
- How long your business has been around
- How relevant your ads are/
Question 6: Which of these can Google Search Console help you to do?
- It helps you increase your social media following
- It helps you optimise your Google Business Profile listing
- It helps you understand which keywords people are searching for on Google/
- It helps you run A/B tests on your home page
Module 6
Question 1: Why are search engines a great place for a business to be found?
- People pay to use search engines, so there is a wealthy customer base there
- People who search are actively looking for information, products or services
- Search engines are a big trend these days
- Search engines guarantee new customers
Question 2: What technology do search engines use to ‘crawl’ websites?
- Androids
- Interns
- Automatons
- Bots
Question 3: Which of the following can help a search engine understand what your page is about?
- The date it was published
- The number of images used
- The total number of words
- The title tag
Question 4: Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
- Organic search results
- The search results page
- Business directories
- Display advertising networks
Question 5: Which of these is an important factor in the paid search auction system?
- How famous your brand name is
- How cool your logo is
- How long your business has been around
- How relevant your ads are
Question 6: Which of these can Google Search Console help you to do?
- It helps you increase your social media following
- It helps you optimise your Google My Business listing
- It helps you understand which keywords people are searching for on Google
- It helps you run A/B tests on your home page
