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SEMrush offers a variety of features for both on-page and technical SEO to help optimize your website’s performance and visibility in search engine results. Here’s a breakdown of some of the key tools and functionalities:
On-Page SEO:
- Keyword Research: SEMrush provides robust keyword research tools that allow you to discover relevant keywords for your content, analyze their search volume, competition, and trends, and identify long-tail keyword opportunities.
- Content Optimization: With SEMrush, you can analyze your existing content and get recommendations for optimizing it based on target keywords. This includes suggestions for improving meta tags, headings, content length, keyword density, and more.
- Content Audit: SEMrush helps you conduct audits of your website’s content to identify issues such as duplicate content, thin content, missing meta tags, or outdated content that needs improvement.
- Competitor Analysis: You can use SEMrush to analyze your competitors’ content strategies, identify their top-performing pages and keywords, and uncover content gaps or opportunities for improvement.
Technical SEO:
- Site Audit: SEMrush’s site audit tool allows you to conduct comprehensive audits of your website to identify technical issues that could impact your search engine rankings. This includes checks for broken links, crawlability issues, duplicate content, site speed, and more.
- Site Structure Analysis: SEMrush helps you evaluate and optimize your website’s structure, internal linking, URL structure, and navigation to improve crawlability and indexability by search engines.
- Mobile SEO: With the increasing importance of mobile search, SEMrush provides insights into your website’s mobile-friendliness, including mobile page speed, usability, and mobile-specific SEO issues.
- Structured Data Markup: SEMrush allows you to implement and manage structured data markup (such as schema.org) to provide search engines with additional context about your content and enhance its visibility in search results.
- Backlink Analysis: While not strictly technical, backlinks are crucial for SEO. SEMrush offers tools for analyzing your backlink profile, identifying high-quality backlinks, monitoring your backlink growth, and identifying and disavowing toxic backlinks.
By leveraging SEMrush’s suite of on-page and technical SEO tools, you can improve your website’s search engine rankings, attract more organic traffic, and ultimately drive better results for your business.
OFFICIAL LINK FOR THE Semrush On-Page and Technical SEO Certification EXAM: CLICK HERE
Semrush On-Page and Technical SEO Certification Exam Answers
Question 1: Log File Analyzer allows you to not only identify the most crawled pages on a website, but also eliminate structural and navigational problems that affect the accessibility of certain pages.
- True
- False
Question 2: How will you benefit from connecting Site Audit to your Google Analytics account? Choose 3 answers.
- Automatically import the landing pages that your website is ranking for
- Find pages on your website with no internal links pointing to them
- See the unique pageviews for each page in your audit to prioritize the work on technical issues
- Find slow pages that take more than one second to become interactive
- Access all of the backend information for your website in one location
- Get an idea of where you need to improve a page and user experience
Question 3: Which issues regarding using HTTPS protocol can be found in the Site Audit HTTPS implementation report? Choose 3 answers:
- Mixed content issues
- Uncompressed files
- Links to your old HTTP version pages
- Non-secure pages with password fields
- Pages crawl depth
Question 4: Which Site Audit chart shows if any of your website’s pages are broken, have redirects, or have server-side errors?
- The Crawl Budget Waste bar chart
- The Incoming Internal Links bar chart
- The HTTP Status Code donut chart
- The Pages Crawl Depth donut chart
Question 5: Which tool helps to define the domains that are worth trying to acquire backlinks from?
- SEO Content Template
- SEO Writing Assistant
- Content Audit
Question 6: True or false? To get ideas in On Page SEO checker for how to improve the user experience you have to connect Google Analytics to your project.
- False
- True
Question 7: From where can you import pages and keyword data to On Page SEO checker? Choose 3 answers.
- Position Tracking
- Organic Traffic insights
- Google Search Console
- Organic Research
Question 8: Fill in the blanks. The ________________ donut chart shows the distribution across your website’s pages by the number of clicks away from the homepage. It is recommended to make sure there are no pages with a depth of more than ___ clicks.
- Site Indexability, 4
- Pages Crawl Depth, 4
- Pages Crawl depth, 5
- Site Indexability, 5
Question 9: True or false? SEO Writing Assistant has an add-on for Google Docs and WordPress plug-in based on the SEO Content Template.
- True
- False
Question 10: What is the recommended number of on-page links in order not to be regarded as spam or of low quality?
- Below 3000
- Between 3000 and 5000
- There are no recommendations on it
Question 11: With Site Audit, you can choose which version of each page to crawl first — AMP or not.
- False
- True
Question 12: Fill in the blanks: When a visitor connects to a website with HTTPS protocol extension, the data being exchanged \_\_\_\_\_\_.Also, Google Chrome marks \_\_\_\_\_\_ with the \_\_\_\_\_\_ label.
- is encrypted, HTTP websites, not secure
- is not encrypted, HTTP websites, Secure
- is encrypted, HTTPS websites, not secure
Question 13: With the help of Log File Analyzer you can see how Googlebot prioritizes content and builds up SEO strategy by drawing bots’ attention to the most important pages.
- True
- False
Question 14: What information does the Site Audit’s Crawlability report provide you? Choose three options.
- If you have any broken pages, pages with redirects, or server-side errors
- If you have any non-secure pages with password fields
- Average page load speed
- How many pages squander your crawl budget, and why
- If you have any orphaned pages or pages with too few incoming links
- The most important issues detected on your website
Question 15: Fill in the blanks: \_\_\_\_\_\_ provides you with key SEO and content recommendations by analyzing your top 10 competitors’ strategies for queried keywords. \_\_\_\_\_\_ is an add-on for \_\_\_\_\_\_ and a plug-in for WordPress, based on the \_\_\_\_\_\_.
- SEO Writing Assistant, SEO Writing Assistant, SEO Content Template, SEMrush keyword database
- SEO Content Template, SEO Writing Assistant, Google Docs, SEO Content Template
- SEO Content Template, SEO Writing Assistant, Google Chrome, SEO Content Template
Question 16: From which sources can you import keywords and pages to On Page SEO Checker? Choose 3 answers.
- Google My Business
- Brand Monitoring
- Organic Research
- Position Tracking
- Google Search Console
- SEO Content Template
Question 17: Which way will help you to solve a multiple H1 tag issue?
- Replace H1 with title tag
- There’s no issue in having multiple H1 tags on a page
- Use multiple H2-H6 tags instead of an H1
