Google Digital Unlocked-Lesson 19 Deep Dive into Display Advertising

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MODULE 1:

Question 1: Colin distributes a popular movie review podcast called ‘Film Talk’ from his website. He wants to use display advertising to attract new visitors to his site. Take a look at the three adverts. Pick the one you think will draw the most visitors.

• Text-based ad
• Video ad
• Image and text ad/

Question 1: Colin has created his first video ad, and identified quite a few film-related websites where he’d like to display it.

What one solution will allow Colin to easily place his ad on as many relevant websites as possible?

Select All Correct Responses

• Tweet the video link to his friends
• Email website owners to ask if they will feature his video
• Use an ad network such as Google Display Network
• Share the video on his Facebook page

MODULE 2:

Question 1: Colin is getting a lot of traffic to his podcast website, but not many subscribers.

He has budget to design three display ads to encourage people back to his website to subscribe. Colin came up with a list of target groups that he’d like reach with his ads. Help him to cross off the two least useful target groups from his list.

Select All Correct Responses

• People who visit his site
• People who search for TV-related podcasts
• People who have started (but not finished) the subscription process
• People who download his e-catalogue
• Commentators on film forums

MODULE 3:

Question 1: In what way can display advertising be effective?

• It guarantees more visitors to your site
• It guarantees increased sales
• It drives traffic to your website/
• It improves your ranking in search engines

Question 2: Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

• The number of sales you make from the ad
• The cost of each ad you publish/
• The cost of creating the ad
• A prediction of sales you can make from your ad

Question 3: Which of the following is true when purchasing ad placements on an advertising network?

• You always need to contact the owner of the website to buy ads on their page
• The network provides data on the click-through-rate/
• The network provides names of the people who click your ad
• The network will continue to show your ad for 7 days once your budget has expired

Question 4: If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

• Retargeting with a display ad encouraging newsletter sign-up
• Redesigning your website
• Creating a Facebook page for your business
• Retargeting with a display ad that has a discount coupon/

Question 5: What is the first step of display retargeting?

• Sourcing keywords
• Defining your audience/
• Writing content
• Setting a call to action

MODULE 4:

Question 1: In what way can display advertising be effective?

• It guarantees more visitors to your site
• It guarantees increased sales
• It drives traffic to your website
• It improves your ranking in search engines

Question 2: Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

• The number of sales you make from the ad
• The cost of each ad you publish
• The cost of creating the ad
• A prediction of sales you can make from your ad

Question 3: Which of the following is true when purchasing ad placements on an advertising network?

• You always need to contact the owner of the website to buy ads on their page
• The network provides data on the click-through-rate
• The network provides names of the people who click your ad
• The network will continue to show your ad for 7 days once your budget has expired

Question 4: If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

• Retargeting with a display ad encouraging newsletter sign-up
• Redesigning your website
• Creating a Facebook page for your business
• Retargeting with a display ad that has a discount coupon

Question 5: What is the first step of display retargeting?

• Sourcing keywords
• Defining your audience
• Writing content
• Setting a call to action