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Google Ads Search Certification Exam Answer 2024 Updated

Google Ads Search Certification Exam Answer 2022 Updated

  • Decreasing the bid for the ad
  • Adding more specifics to the ad
  • Cloning the ad multiple times
  • Tweaking the speed of your website
  • A recommended Campaign-level Target CPA (cost per acquisition)
  • A recommended average daily budget
  • Recommended campaign bid scaling
  • A recommended Campaign-level Target ROAS (return on ad spend)
  • Sets your ad budget for maximum growth.
  • Uses machine learning to target new demographics.
  • Recommends the perfect ad structure for your budget.
  • Forecasts how your current campaigns will perform in the future.
  • That only highly relevant traffic is targeted.
  • That ads are shown in competitive positions.
  • That ads do not risk double-serving.
  • That no user overlaps between a similar list and its seed list.
  • A student who is looking for loan advice
  • A parent who is caring for their toddler
  • Someone who has demonstrated a qualified interest in movies
  • An individual who is interested in purchasing a car
  • In what way will a Display campaign achieve Ingrid’s marketing goal?
  • Her ads will appear above and below search results when people search for related keywords.
  • Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
  • A video summary of her product line will be generated automatically by the system and placed on YouTube.
  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
  •  With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  • With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
  • With lower costs per click, advertisers using responsive ads can afford to be in more daily auctions.
  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • By optimising your ad budget for maximum growth
  • By determining which of Google’s ads are most appropriate for your brand
  • By teaching your employees the fundamentals of personal budgeting
  • By finding areas of your total budget that could contribute to marketing
  • Extends ads with a phone number, allowing mobile users to directly call a business.
  • A mobile-only format that enables users to contact a business via text messages.
  • Additional links that direct users to specific pages of a website.
  • Short, specific snippets of text that highlight value-adding attributes.
  • Device type
  • Web browser
  • Budget
  • Budget type
  • Location
  • Berlin, London, Paris, Singapore
  • Free delivery
  • Contact our team
  • Text an expert now
  • By providing users with relevant information up front
  • By attracting users with creative assets
  • By dynamically using negative keywords, based on a user’s website content
  • By presenting users with catalogue options for a product
  • Maximise conversions
  • Enhanced cost per click (eCPC)
  • Maximise clicks
  • Target impression share
  • Categories from dynamic search engines
  • URL filtering
  • Page feeds
  • Landing pages from standard ad groups
  • Added an item to the shopping basket but then abandoned it.2
  • Reached the checkout page but did not complete the purchase.1
  • Visited the website in the past seven days but did not convert.3
  • Visited the website in the past 28 days but did not convert.4
  • He can see previews of all of his ads by logging in to his Google My Business account and choosing the Preview tab.
  • He must type in the specific keywords that he’s targeting once his ad has been approved, then view it in a browser.
  • As he types in his URL, headline and description, a preview of the mobile and desktop versions of his ad will appear.
  • Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
  • Sales, consideration and integrity
  • Influence, awareness and promotion
  • Growth, reach and traffic
  • Relevance, control and results
  • Potential customers will be automatically directed to her business website.
  • Her business will have a competitive presence with similar businesses during searches.
  • Her business will have a higher ranking in organic search results.
  • Ads for her business will appear across a variety of digital and traditional media.
  • All-inclusive holiday
  • All-inclusive family Paris holiday
  • All-inclusive Paris trip
  • Best all-inclusive holiday
  • The campaign is performing 25% under budget.
  • The campaign is performing better than 75% of all search campaigns.
  • The campaign score has 75% headroom to improve.
  • The campaign score has 25% headroom to improve.
  • Faster-loading landing pages
  • Better ad quality
  • Dynamic video insertion
  • More qualified leads
  • Attractive video assets
  • They automatically generate new keyword and ad content suggestions.
  • They identify ad extension opportunities to improve average click-through rates.
  • They can help send the right message to the right customer with the right bid.
  • They get detailed analytical insights about Search Network performance.
  • Enables her to partner with other similar businesses.
  • Increases the geographic distribution of her ad.
  • Extends her reach to additional sites.
  • Allows her to reach all device types.
  • Devices
  • Ad scheduling
  • Networks
  • Ad extensions
  • Bob’s ad will be shown on searches for television features that are similar to UltraView1000.
  • Bob’s ad will be shown on searches for televisions that came to market at the same time as UltraView1000.
  • Bob’s ad will be shown on searches for UltraView1000 and additional words before and after.
  • Bob’s ad will be shown on searches with only UltraView1000 included in them, with no additional words.
  • Target specific devices exclusively.
  • Choose what time of day your ads will appear.
  • Reach the right user with the right message at the right time.
  • Control the cost of each click.
  • More ads in an ad group means more options for success in an auction.
  • More ads in an ad group increases the chances of more than one ad being shown per auction.
  • More ads in an ad group means lower bounce rates for landing pages.
  • More ads in an ad group means that they receive a higher quality scor
  • To allocate budgets that drive incremental conversions
  • To find growth opportunities regarding device targeting
  • To take advantage of seasonal trends throughout the year
  • To identify the most profitable location targeting
  • Machine learning
  • Manual control
  • Auction-time bidding
  • Bidding suggestions
  • Sitelink extensions
  • A phone number where customers can contact him
  • The physical address of his shop
  • Messaging that includes ‘Click here!’
  • At least one of his keywords
  • An investment of £9,600 to generate 1,600 conversions with a CPA of £6
  • An investment of £8,400 to generate 1,400 conversions and a CPA of £6
  • An investment of £9,100 to generate 1,300 conversions and a CPA of £7
  • An investment of £9,800 to generate 1,400 conversions and a CPA of £7
  • Posting transparency statements on the website
  • Selecting only relevant languages in campaign setup
  • Rewriting the landing page for clarity
  • Changing the ad’s call-to-action statement
  • Selecting distinct geographic areas
  • It allows for greater control over keywords.
  • It reduces the required advertising budget.
  • It promotes advertising on social media platforms.
  • It finds traffic that an advertiser might miss.
  • It creates new ads automatically.
  • Tim browses different skateboards on the website that he navigated to.
  • Tim makes a purchase from the website that he navigated to.
  • Tim scans the search results.
  • Tim launches a Google Search ad.
  • Tim searches for ‘best skateboards’.
  • To check for status issues.
  • To analyse demographic performance.
  • To react to ever-changing external factors.
  • To review new keyword opportunities.
  • Removing an extension from the ad
  • Improving the navigability of the landing page
  • Determining the location of users
  • Increasing the bid amount of the ad
  • Ads send follow-up information to the potential customer.
  • Ads appear intermixed with organic search results.
  • Potential customers can search the ads for specific products.
  • Displayed ads are relevant to a potential customer’s Google search.
  • Direct users to specific pages of your website.
  • Gives you the option of driving traffic to your website or to the app store from a single text ad.
  • Extend ads with a phone number, allowing mobile users to directly call your business.
  • Highlight information about value-adding attributes of your business, products or services.
  • Someone who is in the mindset to buy
  • Someone who writes content about a topic
  • Someone who has an interest in a topic
  • Someone who has a passion for a topic
  • The landing page
  • The description
  • The analytics
  • The site tag
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The advertiser will receive more bids in the auction.
  • The quality of the ad will ensure that the ad’s cost per click will be reduced by at least 40%.
  • The ad will lead to a higher cost per click for the advertiser.
  • Account executives
  • Industry data
  • Company sales figures
  • User-generated scenarios
  • Campaign settings
  • Display
  • Search
  • Shopping
  • Video
  • The recommendations only apply to selected keywords.
  • The recommendations provide general best practices from Google.
  • The recommendations don’t take into account campaign settings.
  • The recommendations are tailored to the specific account.
  • To reach out to new customers who share the behaviours and characteristics of your remarketing audience segments
  • To identify loyal customers and expand the reach to those who resemble your customers
  • To reach people who have already engaged with your website in the past
  • To reach people based on advanced demographic criteria
  • Boats and ships
  • Rowing boat paddling
  • A green boat paddle
  • Boat adventure
  • Travel on a paddle ship
  • When an automated extension campaign is created.
  • When an advertiser manually opts in to receive them.
  • When an account is whitelisted for them.
  • When Google predicts that they’ll improve ad performance.
  • Employment status
  • Highest level of education
  • Age
  • E-mail address
  • Mailing address
  • Google Ads guarantees phone calls to your business.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads gives you control over your budget.
  • Google Ads allows you to cap the number of ads that you pay for, based on your business.
  • Target impression share
  • Target cost per acquisition (tCPA)
  • Target return on ad spend (tROAS)
  • Maximise clicks

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  1. Best view in the town !

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