Google Ads Search Certification

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Google Ads Search, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and run ads that appear on Google’s search engine results pages (SERPs) and other Google properties. These ads are primarily text-based and are displayed to users when they perform relevant searches using specific keywords.

Here’s a brief overview of how Google Ads Search works:

1. Keyword Selection: Advertisers choose relevant keywords that they believe potential customers will use when searching for products or services. These keywords are crucial as they determine when and where the ads will appear.
2. Ad Creation: Advertisers create compelling text ads that include headlines, descriptions, and display URLs. The goal is to attract clicks and provide users with valuable information about the product or service.
3. Bid and Budget Management: Advertisers set bids for their chosen keywords, indicating the maximum amount they are willing to pay for a click on their ad. They also set daily or campaign budgets to control overall spending.
4. Ad Auction: When a user performs a search using one of the selected keywords, Google runs an auction to determine which ads will be displayed. The auction considers factors like bid amount, ad relevance, and expected click-through rate (CTR).
5. Ad Placement: The winning ads from the auction are displayed on the search results page. Ad placement is based on a combination of bid amount and ad quality score, which is determined by Google based on relevance and historical performance.
6. Cost Per Click (CPC): Advertisers are charged when users click on their ads. The actual cost per click is influenced by the bid amount, ad quality, and competition in the auction.
7. Performance Tracking: Advertisers can track the performance of their campaigns using Google Ads’ analytics tools. They can monitor metrics such as clicks, impressions, click-through rate, and conversion data.
8. Optimization: Based on performance data, advertisers can make adjustments to their campaigns, such as refining keywords, updating ad creatives, or adjusting bid amounts, to improve overall effectiveness and return on investment (ROI).

Google Ads Search is a powerful tool for businesses looking to reach potential customers at the moment they are actively searching for products or services online. It provides a flexible and scalable advertising solution with a pay-per-click (PPC) model, allowing advertisers to control costs and target specific audiences.

Google Ads Search Exam Quiz Answers:

Question 1: Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

• True
• False

Question 2: Which of the following factors wouldn’t change an account’s optimization score?

• Changes in auction dynamics
• Changes in tracked conversions
• Renaming campaigns
• Shifts in spend mix

Question 3: How does Google Ads generate responsive search ads?

• Google Ads creates them based on existing ad copy, landing pages, and extensions
• Google Ads creates them based on existing high performing ad copy
• Google Ads mixes and matches headlines and description lines that have been provided
• Google Ads mixes and matches headlines and URLs that have been provided

Question 4: How many ads should be implemented per ad group?

• One or two
• Only one
• Three to five
• Two to three

Question 5: Which are the three required parts of a text ad?

• Description, path fields, and headline
• Description, path fields, and URL
• Headline, description, and path fields
• Headline, description, and URL

Question 6: Arrange the items below in order of hierarchy, beginning with the top level.

• Account
• Campaign
• Ad group
• Ad

Question 7: What is the key value proposition of Google Search campaigns?

• Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
• Influence organic results
• Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
• Show your ads when a customer is searching for your product or service

Question 8: Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?

• All of these are automatically generated
• Description line
• Destination URL
• Headline

Question 9: Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Select All Correct Responses

• Someone searching for the term I want to buy a black shirt
• Someone searching for the term black button shirt
• Someone searching for the term shirt
• Someone searching for the term shirt brown

Question 10: Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

• These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
• These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
• These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
• These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

Universal App (1)

Search (3)

Video (4)

Shopping (2)

Question 11: How can Google Ads help you advance your business goals?

Select All Correct Responses

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

Question 12: Match each autobidding strategy to the right campaign goal.

• Conversions
• Revenue
• Traffic
• Visibility

Target ROAS (2)

Target CPA (1)

Target impression share (4)

Maximize clicks (3)

Question 13: Which of the following is a core benefit of Google Ads automated bidding?

• User ID-based bidding
• Impression share-based bidding
• Daily budget pacing
• Auction-time bidding

Question 14: Match the marketing goal to the correct ad extension.

• You operate many retail stores and want potential customers to see the distance from their location to your stores
• You’re interested in directing people to specific pages on your website
• You’re focused on driving phone calls to your business
• You want to describe the features of a specific product your business offers before customers click on the ad

Call extension (3)

Structured snippets (4)

Sitelink extension (2)

Location extension (1)

Question 15: Which ad extensions can serve automatically?

• Message, callout, and structured snippets
• Promotion, callout, and sitelink extensions
• Sitelink, callout, and structured snippets
• Sitelink, location, and call extensions

Question 16: Why do search ad extensions matter?

• The cost-per-click on ad extensions is lower than on a search ad headline
• They guarantee higher engagement for advertisers
• They increase ad quality and drive lower conversion costs
• They increase engagement and influence ad quality

Question 17: If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

• Customer Match allows you to reach people who have been to your website
• Customer Match allows you to reach people who haven’t been to your website yet
• Customer Match relies on your own data instead of a remarketing tag
• It wouldn’t be a good fit. You have to tag your website to use Customer Match

Question 18: True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

• True
• False

Question 19: Which of the following can be customized with audience signals to make Search campaigns more efficient?

• Headline length
• Keywords
• Networks
• All of the above

Question 20: What are the three main factors that determine ad quality?

• Expected clickthrough rate, ad formats, and ad relevance
• Expected clickthrough rate, landing page experience, and ad relevance
• Expected clickthrough rate, max CPC bid, and landing page experience
• Max CPC bid, landing page experience, and ad relevance

Question 21: Which attributes describe a good landing page experience?

Select All Correct Responses

• Easy to navigate
• High amount of user traffic
• Relevant and original content
• Transparency about your business

Google Ads Search Final Exam Quiz Answers:

Question 1: You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?

Select 2 Correct Responses

• Posting transparency statements on the website.
• Selecting only relevant languages in campaign setup.
• Selecting distinct geographic areas.
• Rewriting the landing page for clarity.
• Changing the ad’s call-to-action statement.

Question 2: Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

• Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
• Because the customer journey has become more complex and bids should therefore be based on general user behavior.
• Because the right bid can often be a hard-to-reach static target
• Because not bidding efficiently can make you miss valuable conversions

Question 3: What two things are types of value-based Smart Bidding strategies?

Select 2 Correct Responses

• Maximize conversion value with target ROAS
• Manual CPC
• Maximize conversion value
• Target impression share

Question 4: How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

• Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.
• Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
• Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
• Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.

Question 5: Which of these are three efficient ways that marketers can apply recommendations that affect optimization score?

Select 3 Correct Responses

• Reviewing recommendations and making adjustments under campaign settings
• Reviewing and applying individual recommendations within each of the categories
• Using “Apply all” to implement every recommendation with one click
• Reviewing and applying individual recommendations in your Keyword report
• Opting in to apply particular recommendations automatically

Question 6: Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

• Target return on ad spend (tROAS)
• Maximize clicks
• Target impression share
• Target cost-per-acquisition (tCPA)

Question 7: You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

Select 2 Correct Responses

• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner leverages machine learning for forecasting.
• Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.

Question 8: Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

• By giving advertisers control over the number of specific actions their spend will return.
• By giving advertisers control over which competitors they place ads against in auctions.
• By giving advertisers control over the maximum they spend per month.
• By giving advertisers control over the next highest bid allowed in auctions they enter.

Question 9: How many responsive search ads can you have in Google Ads?

• There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• There’s a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• There’s a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.

Question 10: You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

• Google Ads guarantees phone calls to your business.
• Google Ads allows you to cap the number of ads you pay for, based on your business.
• Google Ads offers separate auctions for low budgets.
• Google Ads gives you control over your budget.

Question 11: You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

• Increasing the trustworthiness of the website.
• Reducing the bid rate on the ad.
• Changing the call-to-action message of the ad.
• Modifying the ad’s landing page to load faster.

Question 12: Which searches can an ad show for broad match keyword “home furnace repair?”

Select 2 Correct Responses

• replace home furnace
• homes for sale
• new homes for sale
• house furnace replacement

Question 13: What’s one way Google AI helps marketers connect with potential customers?

• Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
• Google AI understands nuance in human language and connects marketers with people searching for what they offer.
• Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
• Google AI defines business goals for marketers based on their offline conversion data.

Question 14: What are the two current keywordless campaign types that marketers can use to drive incremental reach?

Select 2 Correct Responses

• Expanded text ads
• Dynamic Search Ads
• Performance Max
• Responsive search ads

Question 15: Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

• Have more people view his website.
• Encourage customers to purchase electric cars.
• Promote videos that speak to the business mission.
• Increase email list sign-ups from potential customers.

Question 16: What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

Select 2 Correct Responses

• They automatically generate headlines based on advertisers’ websites.
• They help save time so marketers can reinvest in their most important priorities.
• They help advertisers reach the right user, at the right price, with relevant ads.
• They remove the need for marketers to optimize Search campaigns.

Question 17: Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Different campaign types have different minimum and maximum budget requirements.
• Certain campaign types will only serve ads during particular times of the day and week.
• Google Ads will automatically create ad messaging based on the campaign type she chooses.
• The campaign type chosen will determine where her ads appear and the format of those ads.

Question 18: What is one way that Performance Planner helps businesses increase sales?

• By relying on customer feedback for optimal ad placement
• By maximizing the number of conversions for a spend scenario
• By choosing ad types that your target demographic finds most appealing
• By providing a discount on all ads after purchasing a license

Question 19: Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign is performing 25% under budget.
• The campaign is performing better than 75% of all search campaigns.
• The campaign needs a 75% improvement to be fully optimized.
• The campaign could improve up to 25% by following the listed recommendations.

Question 20: When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding?

Select 3 Correct Responses

• Consent mode
• Enhanced conversions
• Smart Bidding
• Global site-wide tagging
• Broad match

Question 21: If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal?

Select 3 Correct Responses

• Automated bidding sets minimum and maximum bid values according to the daily budget
• Automated bidding sets the appropriate bid for each and every auction.
• Automated bidding integrates a large variety of signals to evaluate user intent
• Automated bidding sets manual bids for specific times of the day
• Automated bidding sets time and marketing resources

Question 22: Three factors affect a Search ad’s ad quality at auction time. What are they?

Select 3 Correct Responses

• Ad Rank affects ad quality at auction time.
• Ad landing page experience affects ad quality at auction time.
• Expected clickthrough rate affects ad quality at auction time.
• Bidding strategy affects ad quality at auction time.
• Ad relevance affects ad quality at auction time.

Question 23: Where can you find your bid status, performance trend over time, and conversion delay reporting?

• You can find it in the performance strategy planner.
• You can find it in the bidding keyword report.
• You can find it in the auction analysis.
• You can find it in the bid strategy report.

Question 24: Which two asset types can also be served as account-level automated assets?

Select 2 Correct Responses

• Promotional callouts
• Dynamic callouts
• Dynamic sitelinks
• Call asset

Question 25: Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

• To give users an idea of the content they’ll see upon clicking the ad
• To match an appropriate landing page with the search term that triggered the ad
• To give users more options over which landing page they want to navigate to
• To allow the Google Ads system to anticipate what content is present on the landing page

Question 26: Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Select 2 Correct Responses

• Search
• Shopping
• Display
• Video
• Discovery

Question 27: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share
• Maximize clicks

Question 28: If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?

Select 2 Correct Responses

• Less click fraud will help you test those combinations.
• Lower eCTR will help you test those combinations.
• Longer funnels will help you test those combinations.
• More relevance will help you test those combinations.
• Greater flexibility will help you test those combinations.

Question 29: Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

• Stay focused on certain keywords
• Receive information on general trends
• Apply recommendations across multiple layers of his advertising strategy
• Make use of the expanded daily update frequency

Question 30: A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

• Brand awareness and reach
• Website traffic
• Leads
• Product and brand consideration

Question 31: Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?

Select 2 Correct Responses

• Budget type
• Budget
• Device type
• Web browser
• Location

Question 32: In which way can marketers predict the impact of applying recommendations on their optimization score?

• The settings of comparable campaigns are cross-referenced with higher optimization scores.
• Google AI is used to forecast how conversions will be increased as a result of recommendations.
• Trusted, third-party tools are leveraged to analyze and optimize campaigns.
• Every rcommendation shows how it affects optimization score as a percentage.

Question 33: Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $28,000 to generate 1,400 conversions and a CPA of $20.
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15.
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
• An investment of $30,000 to generate 1,500 conversions and a CPA of $20.

Question 34: What’s a benefit of using Smart Bidding with broad match?

• Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time
• Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.

Question 35: Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?

Select 2 Correct Responses

• Account executives
• User generated scenarios
• Industry data
• Account settings
• Company sales figures

Question 36: Which of the following are three benefits of opting-in for the automatic applying of recommendations?

Select 3 Correct Responses

• You’ll be automatically opting into Smart Bidding.
• You’ll see better campaign performance
• You’ll be implementing best practices routinely to your Google Ads accounts.
• You’ll be implementing responsive search ads automatically
• You’ll be able to opt in without a budget increase

Question 37: Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

• By displaying Alex’s ad on a website that reviews motorcycle helmets.
• By showing his ad to people searching for related information about helmets.
• By including his ad on similar motorcycle accessory store websites.
• By linking to Alex’s ad from related social-media groups.

Question 38: As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

• Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
• Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.
• In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
• Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
• Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.

Question 39: Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

• Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
• Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
• Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.
• Using the Keyword Planner to find new keywords relevant to your target audience and business.

Question 40: In what two ways can optimization score drive marketers’ success?

Select 2 Correct Responses

• By speeding up implementation for enhancements to campaigns
• By documenting campaign budget for marketing teams
• By using Google AI to plan campaigns without the need for input
• By determining which campaigns to prioritize for improvements

Question 41: Assets assist in providing users with which two things they want from their search queries?

Select 2 Correct Responses

• Attractive imagery
• Information based on their moment
• Product and service comparisons
• Relevant information

Question 42: What determines whether a Search ad shows in the results for a query, and in what position?

• Ad Rank, which is based on a variety of factors to show useful ads.
• Ad quality, which is based on ad and website relevance.
• Bids, which is how much marketers will pay for a click.
• Asset impact, which includes sitelinks and image assets.

Question 43: You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

• Improving the navigability of the landing page.
• Removing an asset from the ad.
• Increasing the bid amount of the ad.
• Determining the location of users.

Question 44: Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?

Select 2 Correct Responses

• Ad relevance
• Conversion rate
• Ad dimensions
• Bid amount
• Ad landing page experience

Question 45: How can marketers use AI-powered Search ads to serve their business needs?

• By relying on manual bidding for queries that marketers believe will drive the most value
• By lowering paid-search budgets and reinvesting in high-quality image assets
• By using exact match keywords as a means of helping AI-powered Search reach particular audiences
• By utilizing broad match, Smart Bidding, and Responsive Search Ads together

Question 46: Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?

Select 3 Correct Responses

• Monitoring Quality Score
• Using cross-device reporting
• Being mindful of negative keyword targeting
• Using responsive search ads
• Using contextual signals

Question 47: A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

• If the search terms have the same meaning as the keyword, their ad will appear.
• If the search terms are related to the keyword, their ad will appear.
• If the search terms include the keyword’s meaning, their ad will appear.
• If the search terms contain all three of the exact keywords, their ad will appear.

Question 48: What does value-based bidding do?

• It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.
• It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
• It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.

Question 49: Which of these three signals does broad match use to match Search ads with queries?

Select 3 Correct Responses

• Smart Bidding
• Interests
• Device
• Language
• Geographic

Question 50: You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

• Broad match will attract search traffic for product name queries only.
• Exact match will attract search traffic for product name queries only.
• Phrase match will attract search traffic for product name queries only.
• Keyword targeting will attract search traffic for product name queries only.

Question 51: Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

• Performance strategy planner
• Auction analysis
• Bidding keyword report
• Bid strategy report

Question 52: You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?

• Performance Planner relies on machine learning for forecasting purposes.
• Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
• Performance Planner forecasting is driven by billions of Google searches conducted every week.
• Performance Planner can integrate with additional budgeting software like QuickBooks.

Question 53: Which three factors impact a Search ad’s auction-time ad quality?

Select 3 Correct Responses

• Bidding strategy
• Ad relevance
• Ad Rank
• Expected clickthrough rate
• Ad landing page experience

Question 54: What are two ways optimization score can help marketers succeed?

Select 2 Correct Responses

• Uses Google AI to plan campaigns without the need for input.
• Speeds up implementation for enhancements to campaigns.
• Documents campaign budget for marketing teams.
• Determines which campaigns to prioritize for improvements.

Question 55: What is value-based bidding?

• It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.

Question 56: Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

Select 2 Correct Responses

• Video
• Shopping
• Display
• Discovery
• Search

Question 57: How many responsive search ads does Google Ads allow?

• Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
• Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Question 58: Which of the following are two types of value-based Smart Bidding strategies?

Select 2 Correct Responses

• Target impression share
• Maximize conversion value
• Maximize conversion value with target ROAS
• Manual CPC

Question 59: With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

• With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
• With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
• With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
• With Google AI, marketers no longer need to invest in high-quality image assets.

Question 60: What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

• Reducing and reinvesting paid-search budgets in high-quality image assets
• Using a combination of broad match, Smart Bidding, and Responsive Search Ads
• Relying on manual bidding for queries that marketers predict will deliver the highest value
• Using exact match keywords to help AI-powered Search reach particular audiences

Question 61: Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

• The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
• The higher expected click-through rate will lead to a higher Ad Rank.
• The ad will lead to a higher cost-per-click for the advertiser.
• The advertiser will receive more bids in the auction.

Question 62: What are three benefits of opting-in to automatically apply recommendations?

Select 3 Correct Responses

• You’ll see improved campaign performance
• You’ll be automatically implementing responsive search ads.
• You can opt in without increasing your budget
• You’ll be opting into Smart Bidding automatically.
• You’re regularly implementing best practices to your Google Ads accounts.

Question 63: Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Sales, consideration, and integrity
• Growth, reach, and traffic
• Relevance, control, and results
• Influence, awareness, and promotion

Question 64: In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

• Comparable campaigns’ settings are cross-referenced with higher optimization scores.
• The recommendations all show how they affect optimization score as a percentage.
• Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations.
• Trusted, third-party tools are used to analyze and optimize campaigns.

• Trusted, third-party tools are used to analyze and optimize campaigns.

Question 65: You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

• Phrase match
• Keyword targeting
• Broad match
• Exact match

Question 66: Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.
• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Question 67: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

• Testing and reporting on the speed of Brian’s websites
• Key aspects of his accounts, including statistics, settings, and industry trends
• Judging ad popularity on social media
• Comparing Brian’s sales with ad serving data

Question 68: Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

Select 2 Correct Responses

• They no longer need to optimize their Search campaigns.
• They are able to save time and reinvest in the priorities they value most.
• They reach the right user at the right price with ads that are relevant.
• They automatically create headlines based on content on their organization’s web site.

Question 69: Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?

Select 2 Correct Responses

• Responsive search ads provide greater flexibility.
• Responsive search ads provide more relevance.
• Responsive search ads provide longer funnels.
• Responsive search ads provide lower eCTR.
• Responsive search ads provide less click fraud.

Question 70: Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

• It’s a metric that scores the quality of traffic that clicks on your ads
• It’s an estimate of the quality of your ads, keywords, and landing pages.
• It’s a final score that’s based on every element of the structure of your account.
• It’s feedback left by users who’ve clicked on your ad and browsed your website.

Question 71: How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

• It’s better because the increasing complexity of the customer journey necessitates that bid be based on general user behaviour.
• It’s better because the correct bid can often be a hard-to-reach static target.
• It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
• It’s better because the failure to bid efficiently can make you miss valuable conversions.

Question 72: Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

• Gives users an idea of where they’ll go if they click the ad – Display URL
• Users often will often notice this first – Headline
• Allows advertisers to provide details about their product or service – Description
• Takes users to a specific page of a website – Final URL

Question 73: Which searches can an ad show for broad match keyword “bike tire repair”?

Select 2 Correct Responses

• bicycle tube replacement
• replace bike tire
• bikes for sale
• second-hand bikes for sale

Question 74: You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• Google Ads saves you time by deciding what your budget will be on a daily basis.
• With Google Ads, your ads will show on every available search engine.
• With Google Ads, you can choose a maximum amount to spend per month.

Question 75: Of the different things users want to get out of their search queries, what two things do assets provide?

Select 2 Correct Responses

• Assets provide product and service comparisons.
• Assets provide information that’s relevant.
• Assets provide information based on their moment.
• Assets provide attractive imagery.

Question 76: Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign?

Select 2 Correct Responses

• Her business can catch the interest of people while they’re engaged with a mobile app.
• Her business can show up on search results when businesses similar to hers are showing up.
• A video can present a summary of her products to people showing an interest in her business.
• She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
• Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Question 77: When creating an ad, how does Greg know what it will look like to his potential customers?

• Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
• Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
• Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
• As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

Question 78: How can Google AI help marketers reach potential customers?

• By defining business goals for marketers based on their offline conversion data
• By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
• By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings
• By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.

Question 79: You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

• Creating ads that pertain to the keywords.
• Raising the bid amount.
• Creating ads likely to get clicks.
• Having a clear and simple landing page.

Question 80: After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

• The campaign could be improved by 78% if the listed recommendations are followed.
• The campaign’s budget needs to be raised by 22% to be fully optimized.
• 22% of the revenue she allocates to her campaign is being used in the wrong areas.
• Her campaign is being outperformed by 78% of businesses like hers.

Question 81: Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Select 3 Correct Responses

• Use of contextual signals
• Use cross-device reporting
• Paying attention to negative keyword targeting
• Monitoring of Quality Score
• Use of responsive search ads