Semrush Content Marketing Toolkit Certification Exam Answers

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Semrush Content Marketing Toolkit Certification Exam Answers

Question 1: You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool

• True
• False

Question 2: The Post Tracking tool allows you to monitor the sources of your articles’ backlinks.

• False
• True

Question 3: You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?

• Keyword Magic Tool
• Keyword Gap
• Post Tracking
• Domain Analytics
• Keyword Overview

Question 4: To see audience, engagement and activity for your social media accounts, you would create an On Page SEO Checker campaign.

• False
• True

Question 5: The On Page SEO Checker report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors

• There is not enough information to determine
• True
• False

Question 6: What can be done with the help of the Marketing Calendar? Choose three answers.

• Scheduling posts on social media
• Arranging and customizing marketing campaigns and activities
• Assigning tasks within marketing activities to other users
• Analyzing you campaigns by user engagement metrics
• Sharing your calendars with other users

Question 7: Which SEMrush tools should you use to find the most resonant ideas for your content based on people’s search queries and questions about a specific topic? Choose two answers.

• On Page SEO Checker
• Keyword Gap
• Organic Traffic Insights
• Topic Research
• Keyword Magic Tool
• Position Tracking

Question 8: With the help of which tool can you get SEO recommendations for your future articles based on analysis of your Google top 10 organic competitors?

• Position Tracking Tool
• Advertising Positions Report
• Keyword Analytics Reports
• SEO Content Template

Question 9: You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?

• None of your Facebook followers liked these posts
• Data in the report is not shown correctly
• All of your posts were made more than 7 days ago
• Someone reported that your posts are inappropriate for Facebook
• None of your Facebook followers reposted these posts

Question 10: Which tools should a marketing specialist use to assess their online reputation? Choose two answers.

• Brand Monitoring
• Position Tracking
• Organic Positions Report
• Keyword Magic Tool
• Social Media Tracker

Question 11: Look at the image below. According to the Keyword Manager, it will be easier to get higher position in Google if you write an article using the first set of keywords.

• True
• False
• There is not enough information to determine

Question 12: You are about to start writing an article and want to get ideas for a chosen topic. You type your keyword in the Topic Research tool’s search bar and select a desired subtopic within the generated report. Which of the following insights would the tool offer you for each subtopic? Choose three answers.

• Related searches
• Backlinks
• Readability
• Headlines
• Questions
• Recommended text length

Question 13: What does the TF-IDF metric from On Page SEO Checker show?

• The approximate expected monthly traffic for a keyword
• How important a word is to a specific document
• How a search engine sees a keyword
• How many times a keyword was used in a URL
• Which keywords are better perceived by people

Question 14: Which two types of notifications can you set up in the Marketing Calendar?

• Trello
• Email
• Google Calendar
• In-app

Question 15: Which metrics are available in the Content Audit report? Choose three answers.

• Domain score
• Domain age
• Amount of paid keywords
• Backlinks
• Words count
• Bounce Rate

Question 16: While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?

• They cannot be compared
• Your post
• Your competitor’s post
• They both have equal engagement rates

Question 17: Which tool helps you stay informed of changes in your article’s position in Google’s organic search for a chosen keyword?

• Keyword Magic Tool
• Organic Research
• Organic Traffic Insights
• Post Tracking

Question 18: Which SEMrush tool can be integrated with your Google Analytics account in order to see how your blog posts perform?

• SEO Content Template
• Social Media Tracker
• Content Audit
• Topic Research

Question 19: When working with the Topic Research tool, you can enter your domain name. What is the purpose of this?

• To highlight the subtopics you’ve already written about in order to avoid creating duplicate content
• To exclude subtopics with branded keywords that are related to your domain

• To be able to sort subtopics by topic efficiency, so that subtopics that are most relevant to your content will be shown first

Question 20: Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?

• You’ve already used these keywords in your headings
• These keywords are the most relevant to your copy
• You’ve already used these keywords within your copy
• You’ve already used these keywords in your title

Question 21: Which metrics AREN’T available in the Content Audit report? Choose three answers.

• Bounce Rate
• Amount of paid keywords
• Facebook shares
• Domain Score
• Backlinks
• Words Count
• Domain Age

Question 22: Which metrics does the Social Media Tracker NOT track for a Facebook account?

• Reactions: ‘Like’, ‘Love’, ‘Wow’, etc.
• Posts shares
• Number of posts
• Number of followers
• Page views

Question 23: What are the SEO Content Template Tool’s key recommendations based on?

• Proprietary algorithms
• Analysis of your top 10 rivals in Google
• Analysis of your top 100 rivals in Google
• Analysis of all your rivals in Google
• Analysis of SEMrush’s domain database
• Google recommendations

Question 24: Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords.

• True
• False
• There is not enough information to determine