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Competitor Analysis with Semrush Exam Answers
Question 1: How many competitors can you compare in the audience overlap widget in the Traffic Analytics?
- 5
- 2
- 3
Question 2: In the Top Pages report, you can learn:
- Which pages are ranking in the top 5 organic placements on Google.
- Which pages are getting the lion’s share of traffic.
- Which pages are generating the most revenue for a competitor.
Question 3: What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.
- Traffic Growth
- Geographic Spread
- Traffic Volume
- Content Output
- Revenue
Question 4: If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?
- The channel must not be worth much since an existing giant isn’t bothering with it.
- The channel must be overly complicated and will require a lot of time and monetary investment to do well.
- The channel represents an opportunity to gain market share with limited resistance.
Question 5: Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
- PPC Keyword tool
- Position Tracking
- Traffic Analytics
Question 6: True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.
- False
- True
Question 7: What can the Topic Research tool teach you about your competitors? Choose two answers.
- The frequency with which they produce the content on a given topic.
- Content they produce that has high and low search volume.
- The subtopics of a queried topic that they have and have not covered.
Question 8: If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?
- Brand Monitoring
- Market Explorer
- Traffic Analytics
Question 9: True or False: A competitor with low audience overlap should be ignored.
- False: They might represent a partnership expansion opportunity or a future threat.
- True: They don’t interact with my people and I need to focus on defense.
Question 10: True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels first.
- True
- False
Question 11: Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
- PPC Keyword tool
- Position Tracking
- Traffic Analytics
