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Microsoft Native & Display Advertising Certification Exam Answers

  • Cost per ad
  • Cost per action
  • Cost per audience
  • Cost per analysis
  • Clicks-per completed view
  • Cost-per completed visit
  • Cost-per completed view
  • Clicks-per completed visit
  • Shutterstock
  • Image extensions
  • Auto-retrieval via the Internet
  • Auto-retrieval via your website
  • True
  • False
  • The image must be high resolution.
  • The accepted file types are JPG, PNG, or GIF.
  • The image must adhere to the Microsoft Audience Network policy.
  • The text must be both embedded in and overlay the image.
  • They are refreshed within minutes
  • They ensure ads for that product are shown again to the buyer
  • They require customized universal event tracking set up correctly for that product
  • They have past buyers automatically added
  • Gambling
  • Alcohol
  • Fitness products
  • Tattoos and body piercing
  • Outlook.com
  • MSN
  • Microsoft Edge
  • Microsoft.com
  • User’s credit card information
  • Keywords
  • Demographics
  • Purchases
  • Sitelink extensions
  • Dynamic text insertion
  • Ad customizers
  • Remarketing lists
  • It is based upon viewing an ad and a conversion happening later.
  • It can help understand platform performance vs. other publishers.
  • It is a powerful way to understand ad performance.
  • It is a conversion that happens after a user clicks on an ad.
  • Getty images
  • Google import
  • TikTok import
  • Shutterstock images
  • Clients can choose the specific context or location.
  • Individual impressions are sold through real-time bidding.
  • It is sold through an agreement, contact, or insertion order.
  • Packages are pre-sold and guaranteed.
  • Cost per page
  • Cost per action
  • Cost per click
  • Conversion rate
  • True
  • False
  • True
  • False
  • Conversions in my website
  • Visits to my website
  • Sell products from your catalog
  • Visits to my business location
  • The ratio of dark to light
  • The ration of light to dark
  • The ratio of height to width
  • The ratio of width to height
  • For Microsoft Audience Network campaigns
  • Without customizing the standard universal event tracking tag
  • Without a Microsoft Merchant Center Store
  • For search campaigns
  • Access the Import Tab in the Microsoft Advertising User Interface
  • Select ‘Import from Facebook Ads’
  • Sign in to your Facebook account
  • Select your Facebook account
  • New websites
  • The ‘mainline’ of search engine results pages
  • Mobile apps
  • Social media websites
  • Location
  • Age
  • Gender
  • Audience lists
  • Bidding by name and email address
  • Bid only
  • Target and bid
  • Cost per acquisition bidding
  • Reports in the reports tab
  • In the UI campaign/ad group table grid
  • On Microsoft.com
  • Ad distribution
  • Goal type
  • Goal category
  • Campaign type
  • Cost per audience
  • Cost per ad
  • Cost per analysis
  • Cost per action
  • -90%
  • -50%
  • -100%
  • -10%
  • True
  • False
  • True
  • False
  • True
  • False
  • Cost per acquisition
  • Cost per click
  • Cost per view (Video)
  • Cost per thousand impressions
  • Insurance
  • Pharmaceuticals
  • Surveillance
  • Penny stocks
  • The price varies by impression.
  • The price is fixed and agreed upon.
  • The price is set in real time.
  • The price is set in an auction.
  • The price of each impression is fixed and agreed upon.
  • The price of each impression is guaranteed before the campaign.
  • The price of each impression can vary significantly in a real time bidding auction.
  • The price of each impression remains constant throughout the campaign.
  • Cost per view
  • Cost per mille
  • Cost per acquisition
  • Cost per click
  • Desktops
  • Smartphones
  • Tablets
  • Smart TVs
  • Remarketing lists
  • Expanded text ads
  • Universal event tracking tags
  • Shopping campaigns
  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 60 seconds
  • Sponsored content
  • Contoso Fresh Food’s website
  • A Bing search engine result page
  • Sponsored articles
  • Limit site and device exclusion at launch, and optimize after based on key performance indicators.
  • Each campaign represents a specific audience you are targeting.
  • Start with low bids and low daily budgets.
  • Add 3 – 5 images per ad group.
  • Dynamic Search Ads
  • Product ads with Microsoft Shopping
  • Microsoft Audience Network Audience Ads
  • Flyer extensions
  • Industry
  • Company
  • Job function
  • Tenure
  • Viewable cost per mille
  • Volume cost per mille
  • Viewable cost per million
  • Volume cost per million
  • All ads follow strict Microsoft editorial guidelines.
  • Integral Ad Science (IAS) protection is layered on.
  • Ads serve alongside user generated content.
  • There is full site transparency and opt-out functionality.
  • 1 – 14 days
  • 1-60 days
  • 1- 90 days
  • 1- 180 days
  • Ads featuring the same pair of running shoes are shown to the customer.
  • Ads showing shoes from a competitor are shown to the customer.
  • Ads showing socks from the shoe company are shown to the customer.
  • Ads featuring similar running shoes are shown to the customer.
  • True
  • False
  • Segment functionality
  • View through conversions
  • Publisher website report
  • The dimensions tab
  • Only in the United States
  • All countries globally
  • Only in the United States on Canada
  • Countries where Microsoft Audience campaigns are available
  • Build a keyword list.
  • Identify their key success metrics.
  • Evaluate their bidding strategy.
  • Gather their campaign images.
  • 10 lists
  • 5 lists
  • 3 lists
  • 1 list
  • It is sold automatically through a digital marketplace.
  • A set number of impressions is pre-sold.
  • It takes place through an auction.
  • Each impression can vary in price.
  • Native ads
  • Video ads
  • Display ads
  • Expanded text ads
  • In Change History in the Microsoft Advertising User Interface
  • Directly in the Microsoft Advertising User Interface in the campaign grid
  • In Settings in the Microsoft Advertising User Interface
  • Through the Reporting tab
  • It builds brand awareness.
  • It is a text-only format.
  • You only ever pay when someone clicks on your ad.
  • It drives conversions.
  • Click-through rate
  • Query shade
  • Number search engine result page loads
  • Number of impressions delivered

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