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Microsoft Shopping Advertising Certification Exam Answers – 100% Correct

  • An ‘excluded products’ product group.
  • An ‘all feeds’ product group.
  • An ‘all products’ product group.
  • A ‘targeted products’ product group.
  • A red circle
  • An orange circle
  • An orange triangle
  • Price
  • Availability
  • Title
  • Sale price
  • Description
  • Dynamic search ads
  • Responsive search ads
  • Product ads
  • Expanded text ads
  • Campaign B
  • The platform will alternate.
  • Neither because it is a duplicate conflict.
  • Campaign A
  • 9 MB
  • 3.9 MB
  • 9 GB
  • 3.9 GB
  • Product category
  • Price
  • Product type
  • Condition
  • Increase their bids
  • Have lower bids and a low campaign priority setting
  • Never bid on ‘all products’
  • Make their all products ‘catch-all’ bid double their item ID bids
  • Provide store location data
  • Upload online product information
  • Upload inventory information
  • Enable the Shopping campaign into LIA
  • Do not bid on granular product groups
  • Break out product groups by value, then bid accordingly
  • The more granular your product group, the lower the bid
  • Bid higher on all product ‘catch-all’ product groups
  • Custom product
  • IDs Product type
  • Custom labels
  • Product category
  • Product issues tab in the store summary page.
  • Product performance tab in the store summary page.
  • Feed issues tab in the store summary page.
  • Store issues tab in the store summary page.
  • Claim their domain
  • Create a Microsoft Merchant Center Store
  • Create and upload a product feed
  • Create their shopping campaign
  • Submit these updates via a product inventory update feed.
  • Submit their full product feed every hour.
  • Submit their full product feed to make these updates.
  • Submit their full product feed with these updates when they reach the 30 day threshold.
  • An offline only apparel retailer.
  • An adult online retailer.
  • An online cat products store.
  • An online hair products retailer.
  • Reduce your bids
  • Increase your bids
  • Leave it the same
  • Never bid on product SKU product groups
  • Manual cost per click
  • Enhanced cost per click
  • Target impression share
  • Maximum clicks
  • Pulls up-to-date product information from your website.
  • Prohibits running ads for out-of-stock items.
  • Allows you to keep running your ads for out of stock items.
  • True
  • False
  • Product dimension report
  • Product partition report
  • Product match count report
  • Product search term report
  • How many offers are not targeted with filters in a campaign.
  • How many offers are targeted with filters in a campaign.
  • How many offers are targeted with bids in a campaign.
  • How many offers are not targeted with bids in a campaign.
  • Price reduction
  • Price drop
  • 10% off
  • Special offer
  • XLS
  • TXT
  • ZIP
  • GZ
  • Product partition report
  • Product GTIN report
  • Product dimension report
  • Product image report
  • Bazaarvoice
  • Reevoo
  • Feefo
  • Trustpilot
  • Bing ads editor
  • Microsoft Marchand Center
  • Keyword planner
  • Reports tab
  • Sale price
  • Price
  • Description
  • Image link
  • Product match count report
  • Product partition report
  • Product dimension report
  • Product search term report
  • Product dimension report
  • Negative keyword conflict report
  • Product partition report
  • Search term report
  • Create a campaign
  • Select ‘Sell products from your catalog’
  • Select ‘Smart Shopping’
  • Choose your store market
  • Select ‘Campaign settings
  • Create Responsive Ad
  • Product Issues tab in the store summary page.
  • Product performance tab in the store summary page.
  • Feed tab in the store summary page.
  • Store issues in the store summary page.
  • Search queries are matched to keywords.
  • Ads are created from product feed data.
  • Bidding is based on products.
  • Advertisers bid on keywords.
  • Ads are automatically created from your website content.
  • Ads are created from product feed data.
  • Ads do not contain images.
  • Ads do not require a store name.
  • In the Summary tab in their Microsoft Merchant Center Store.
  • In the Import tab in their Microsoft Merchant Center Store.
  • In the Feeds tab in their Microsoft Marchand Center Store.
  • Enables an advertiser to import product offers.
  • Enables an advertiser to use one feed file for Google and Microsoft Advertising.
  • Enables an advertiser to import search campaigns and feed files in one import.
  • Enables an advertiser to keep fresh data.
  • 1 Day
  • 7 Days
  • 30 Days
  • 60 Days
  • True
  • False
  • Product category
  • Description
  • Price
  • Product type
  • 4 Labels
  • 5 Labels
  • 10 Labels
  • 14 Labels
  • Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
  • Contoso Kitchen Supplies will be charged on a cost per click basis.
  • The ad expands into a pop up description of the product within the search engine results page.
  • The searcher will be sent to the Contoso Kitchen Supplies’ website.
  • True
  • False
  • In the Microsoft User Interface: Import, Product inventory feed.
  • In the Microsoft User Interface: Tools, Sared library, Product inventory feed.
  • By setting up an automated feed from ‘Google my Business’.
  • By creating a local product feed in Microsoft Marchand Center.
  • Reports tab
  • Campaign grid
  • Microsoft Marchand Center
  • Settings tab
  • Using the reporting tab in the Microsoft Advertising User Interface
  • Via the keyword planner
  • Via universal event tracking tag
  • Via Microsoft Advertising editor
  • Sitelink extensions
  • Product price
  • A product image
  • An online cat products store.
  • Cost per click
  • Cost per acquisition
  • Cost per thousand impressions
  • Product condition.
  • Merchant promotions
  • Free shipping
  • Product weight extension
  • True
  • False
  • They are identified as an adult advertiser.
  • Contoso Widgets’ domain has been correctly verified.
  • There is no real privacy policy on their website.
  • They are attempting to claim an unverified domain.
  • They should use promotion text in the images.
  • Their images should not contain watermarks.
  • Their images should contain a ‘pop’ effect using a white background.
  • Their images should have a maximum size of 220px by 220px.
  • Benchmark click-through rate
  • Impression share
  • Each of your competitor’s individual bids on that product
  • Benchmark bids
  • An orange circle
  • A red circle
  • An orange triangle
  • The total number of impressions.
  • The number of times your ad is shown.
  • The percentage of time your ads shows up higher than your competitors.
  • The number of times an ad is shown divided by the total number of impressions.
  • Target return on advertising spend
  • Enhanced cost per click
  • Maximize clicks
  • It should eventually link to the same landing page as the link/mobile link columns.
  • Is the URL of the landing page where the customer eventually ends up.
  • The redirect link may be placed in the link or mobile link columns.
  • It will override URLs in the link and mobile link attribute columns.
  • Import via Google Search Console
  • Via universal event tracking tag
  • Upload a CSV of the website pages via file transfer protocol to the Microsoft Advertising User Interface.
  • Using Bing Webmaster Tools
  • “<” (Less than)
  • “_” (Underscore)
  • “-” (Hyphen)
  • “>” (Greater than)

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