Getting Started With Google Analytics 360 Assessment 6 Answers

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Question 1: Which of the following are benefits of the Search Ads 360 reporting integration? (select three)

• Search Ads 360 dimensions available in segments
• Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
• Additional reports for organic search engine traffic
• A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform

Question 2: Auto-tagging will ensure that traffic from your Search Ads 360 ads is consistently included in which Default Channel Grouping?

• Social
• Display
• Paid Search
• Organic Search

Question 3: Which of the following are used to calculate ROAS? (select two)

• Profit margins
• Ad spend
• Bid limits
• Revenue

Question 4: If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)

• Bounce rate in Search Ads 360 Treemaps reports
• Revenue in Search Ads 360 Campaigns reports
• % New Sessions in Search Ads 360 Keywords Reports
• Bounce rate in Search Ads 360 Keywords Reports

Question 5: Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries?

• Acquisition > Google Ads reports
• Acquisition > All Traffic reports
• Acquisition > Google Marketing Platform > Search Ads 360 reports
• This level of granularity is only available in the Google Ads user interface.