YouTube Creative Essentials Assessment Answers 2024

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Exam URL: YouTube Creative Essentials Assessment Certification

Youtube Creative Essential Assessment Answers 2024(Updated)

Question 1)Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

• Tease, amplify, echo

• The direct shot

• The mini-series

• The follow-up

Question 2) Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

• Moderate pacing–not too fast and not too slow

• Include supers and voiceovers to reinforce your brand

• Break the fourth wall–include a familiar face speaking directly to the camera

• Brand toward the end of the ad

Question 3) In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?

• Echoing your message

• Teasing your audience

• Segmenting your story

• Amplifying your message

Question 4) Which demonstrates the “Attract” principle in the ABCDs?

• Show familiar faces at the beginning of your video

• Have talent speak directly to camera

• Build suspense by keeping the viewer in the dark until the end of the video ad

• Show the brand in natural usage

Question 5)To validate a campaign idea, which tool can be used to explore popular search queries?

• Think with Google

• Google Surveys

• Google Trends

• Google Signals

Question 6)Which demonstrates the “Brand” principle in the ABCDs?

• Using tightly cropped shots of key people or products

• Use friendly, relatable, and recognizable people

• Include a call to action (CTA)

• Integrate your brand in natural usage in the first five seconds

Question 7) How can you create video ads to maximize effectiveness on YouTube?

• Cut your TV spot into :30 and :15 video ads

• Repurpose your TV spots on YouTube – it’s all video

• Build from the ground up rather than modifying your TV spot

• Rebuild your TV spots into :30, :15 and :06 video ads

Question 8) Which story arc can be the most impactful on YouTube?

• A traditional story arc works best on YouTube – what works on TV, works on YouTube

• An attention-grabbing opening and quick pacing

• A shot of your brand up-front, then telling your story

• A lead-in, build, big reveal, and offer

Question 9)How can you produce video ads to perform well on YouTube?

• Frame widely and pace moderately

• Frame tightly and pace quickly

• Frame tightly and pace moderately

• Frame widely and pace quickly

Question 10) Which demonstrates the “Connect” principle in the ABCDs?

• Include a call to action (CTA)
• Integrate your brand in natural usage in the first five seconds
• Frontload the story arc
• Consider quick cuts to keep the energy up

Question 11)Which demonstrates the “Connect” principle in the ABCDs?

• Speak directly to viewers by breaking the fourth wall

• Include a call to action (CTA)

• Frontload the story arc

• Integrate your brand in natural usage in the first five seconds

Question 12) Which demonstrates the “Direct” principle in the ABCDs?

• Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

• Consider quick cuts to keep the energy up

• Frontload the story arc

• Include brand or product name in voiceover

Question 13) What can Brand Lift measure?

• Impressions, clicks and reach

• Brand awareness, ad recall and consideration

• Whichever metrics matter to your client

• View-through rate, watch time and drop-off percentage

Question 14) According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

• 55%

• 40%

• 25%

• 70%

Question 15) Which report shows how long a video was watched in aggregate?

• Analytics report

• Audience retention report

• Watch time report

• Audience report

Question 16)According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?

• 40%
• 70%
• 25%
• 10%

Question 17) Which targeting type can help your client reach consumers who frequent department stores?

• Life Events

• In-market audiences

• Custom affinity audiences

• Consumer patterns

Question 18) Which is a best practice for creating effective Bumper ads?

• Cut down your :30 TV spot

• Do not include sound

• Don’t include branding

• Budget time to establish the ad—and stick the landing

Question 19)Which report provides insight into the many ways viewers find videos?

• Audience report
• Traffic sources report
• Analytics report
• Demographics report

Question 20) Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

• Consumer patterns
• In-market audiences
• Life Events
• Custom affinity audiences

Question 21) How have Bumper ads performed in Google-run studies?

• They are effective in increasing ad recall only when consumers see multiple bumpers
• They are less effective than longer form ads on YouTube
• They reach the same people as TrueView campaigns
• They are effective on their own at driving ad recall and brand lift

Question 22)Which Is A Best Practice For Creating Effective Bumper Ads? (Duplicate 2)

• Don’t include branding
• Cut down your :30 TV spot
• Build a single Bumper ad to convey your entire message
• Focus on a single product, feature, or brand message

Question 23)Which Report Shows How Long A Video Keeps Its Audience?

• Demographics report
• Watch time report
• Audience retention report
• Audience report

Question 24)How Can You Validate A Specific Assumption About Your Audience?

• Review YouTube Analytics watchtime report
• Run a Google Survey
• Explore Think with Google articles
• Dive into Google Trends