SEMrush SEO Fundamentals Certification Answers

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    What Is The Approximate Number Of Google’s Ranking Factors?

    • Over 1000
    • Over 20
    • Over 100
    • Over 2000
    • Over 200

    What Does PLA Stand For? (Duplicate 1)

    • Personally Listed Ads
    • Product Listing Ads  
    • Popular Links Analysis

    What Is The Name Of The URL Element That Is Present On Every Page Except The Homepage?

    • Subdomain
    • Slug  
    • TLD
    • Protocol

    To Ensure The Highest Google Rankings, It Will Be Enough To Focus Your Efforts On Just Several Main Ranking Factors.

    • False  
    • True

    What Is Sitemap.Xml?

    • A site map intended for users, similar to a table of contents
    • A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
    • A file with a list of a website’s URLs to be indexed   

    What’s The Difference Between A 301 And A 302 Redirect?

    • 301 is used for a temporary page redirection, 302 for a permanent redirection
    • 301 is used for a page redirection block, 302 for a permanent redirection
    • 301 is used for a permanent page redirection, 302 for a temporary redirection 
    • 301 is used for a temporary page redirection, 302 for a redirection block

    Microdata Markup Is An Automatic Method In Which Javascript Adds Schema Annotation Into The Head Of The Page.

    • True
    • False 

    Which Of The Following Symbols Should You Use To Separate The Words In The Slug, According To Best Practice?

    • Plusses
    • Dots
    • Hyphens
    • Colons

    Fill In The Blanks: ______ Reviews Are The Source For Your Rating In The Knowledge Panel On Google, While Apple Maps Uses The Review Stars From ______ By Default.

    • TripAdvisor, Foursquare
    • Google, Facebook
    • TripAdvisor, Facebook
    • Google, Yelp 

    Which Status Code Tells Us That The Server Is Currently Unable To Handle The Request (“Temporarily Unavailable” Error)?

    • 302 code
    • 404 code
    • 503 code 
    • 200 code

    Which Keywords Are Best To Target?

    • Those with higher volume and lower competition
    • Those with higher volume and higher competition  
    • Those with lower volume and lower competition
    • Those with lower volume and higher competition

    Which Factors Will Increase The Value Of A Link? Choose Two Answers.

    • Links from PBNs
    • High authority of the linking domain  
    • Relevant keywords in the anchor text  
    • A link with a ‘nofollow’ attribute in the comment section of a blog post

    When Using This Mobile Site Type, You’ve Got A Single Set Of Files With One Version Of Content, Which Is Shown To A User Regardless Of The Device They’re Using.

    • Dynamic serving
    • Separate domain
    • Responsive design  

    What Does AMP Stand For?

    • Agile Main Page
    • Advanced Mobile Performance
    • Artificial Mobile Presentation
    • Accelerated Mobile Pages  

    Fill In The Blanks: ______ Is The Manual Method Where You Add In-Line Schema Annotations To The Corresponding HTML Page Elements. When You Use ______, Javascript Fires And Inserts The Markup Into The Head Of The Page.

    • Schema.org, Microdata markup
    • Microdata markup, JSON-LD  
    • JSON-LD, Microdata markup
    • Microdata markup, Schema.org
    • Schema.org, JSON-LD

    What Is The Primary Difference Between Mobile Search Results And Desktop Search Results?

    • There is no difference
    • To ensure better user experience, you should have less content on your mobile website
    • Nofollow backlinks count when it comes to mobile SEO
    • More focus is made on local results  

    What Are The Main Ways Of Improving Your Mobile Website’s User Experience? Choose Three Answers.

    • Making sure your content is easily readable 
    • Adjusting your page elements to make them easy to click with fingertips  
    • Using a dynamic serving website to make it mobile-friendly
    • Making your content shorter so users can explore your site faster
    • Making sure your phone number is clickable  

    What Are The Signals That Help Google See That Your Site Is Targeting A Specific Country? Choose Two Answers.

    • You use the country’s ccTLD  A
    • You use the “.com,” “.net,” or “.org” TLD
    • A subfolder of your website contains the country’s name
    • You use the country’s language in your hreflang directive in the header  

    Which Of The Listed Factors Are Important For Local SEO? Choose Three Answers.

    • Mentions of your business name, address, and phone number 
    • Total number of backlinks from trusted websites
    • Links from local websites 
    • Localized site content 
    • Follow/nofollow backlink property

    What Are The Signals That Help Google See That Your Site Is Targeting A Specific Country? Choose Two Answers.

    • You use the country’s ccTLD
    • You use the “.com,” “.net,” or “.org” TLD 
    • A subfolder of your website contains the country’s name 
    • You use the country’s language in your hreflang directive in the header

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