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SEMrush SEO Fundamentals Certification Answers

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What Is The Approximate Number Of Google’s Ranking Factors?

  • Over 1000
  • Over 20
  • Over 100
  • Over 2000
  • Over 200

What Does PLA Stand For? (Duplicate 1)

  • Personally Listed Ads
  • Product Listing Ads  
  • Popular Links Analysis

What Is The Name Of The URL Element That Is Present On Every Page Except The Homepage?

  • Subdomain
  • Slug  
  • TLD
  • Protocol

To Ensure The Highest Google Rankings, It Will Be Enough To Focus Your Efforts On Just Several Main Ranking Factors.

  • False  
  • True

What Is Sitemap.Xml?

  • A site map intended for users, similar to a table of contents
  • A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
  • A file with a list of a website’s URLs to be indexed   

What’s The Difference Between A 301 And A 302 Redirect?

  • 301 is used for a temporary page redirection, 302 for a permanent redirection
  • 301 is used for a page redirection block, 302 for a permanent redirection
  • 301 is used for a permanent page redirection, 302 for a temporary redirection 
  • 301 is used for a temporary page redirection, 302 for a redirection block

Microdata Markup Is An Automatic Method In Which Javascript Adds Schema Annotation Into The Head Of The Page.

  • True
  • False 

Which Of The Following Symbols Should You Use To Separate The Words In The Slug, According To Best Practice?

  • Plusses
  • Dots
  • Hyphens
  • Colons

Fill In The Blanks: ______ Reviews Are The Source For Your Rating In The Knowledge Panel On Google, While Apple Maps Uses The Review Stars From ______ By Default.

  • TripAdvisor, Foursquare
  • Google, Facebook
  • TripAdvisor, Facebook
  • Google, Yelp 

Which Status Code Tells Us That The Server Is Currently Unable To Handle The Request (“Temporarily Unavailable” Error)?

  • 302 code
  • 404 code
  • 503 code 
  • 200 code

Which Keywords Are Best To Target?

  • Those with higher volume and lower competition
  • Those with higher volume and higher competition  
  • Those with lower volume and lower competition
  • Those with lower volume and higher competition

Which Factors Will Increase The Value Of A Link? Choose Two Answers.

  • Links from PBNs
  • High authority of the linking domain  
  • Relevant keywords in the anchor text  
  • A link with a ‘nofollow’ attribute in the comment section of a blog post

When Using This Mobile Site Type, You’ve Got A Single Set Of Files With One Version Of Content, Which Is Shown To A User Regardless Of The Device They’re Using.

  • Dynamic serving
  • Separate domain
  • Responsive design  

What Does AMP Stand For?

  • Agile Main Page
  • Advanced Mobile Performance
  • Artificial Mobile Presentation
  • Accelerated Mobile Pages  

Fill In The Blanks: ______ Is The Manual Method Where You Add In-Line Schema Annotations To The Corresponding HTML Page Elements. When You Use ______, Javascript Fires And Inserts The Markup Into The Head Of The Page.

  • Schema.org, Microdata markup
  • Microdata markup, JSON-LD  
  • JSON-LD, Microdata markup
  • Microdata markup, Schema.org
  • Schema.org, JSON-LD

What Is The Primary Difference Between Mobile Search Results And Desktop Search Results?

  • There is no difference
  • To ensure better user experience, you should have less content on your mobile website
  • Nofollow backlinks count when it comes to mobile SEO
  • More focus is made on local results  

What Are The Main Ways Of Improving Your Mobile Website’s User Experience? Choose Three Answers.

  • Making sure your content is easily readable 
  • Adjusting your page elements to make them easy to click with fingertips  
  • Using a dynamic serving website to make it mobile-friendly
  • Making your content shorter so users can explore your site faster
  • Making sure your phone number is clickable  

What Are The Signals That Help Google See That Your Site Is Targeting A Specific Country? Choose Two Answers.

  • You use the country’s ccTLD  A
  • You use the “.com,” “.net,” or “.org” TLD
  • A subfolder of your website contains the country’s name
  • You use the country’s language in your hreflang directive in the header  

Which Of The Listed Factors Are Important For Local SEO? Choose Three Answers.

  • Mentions of your business name, address, and phone number 
  • Total number of backlinks from trusted websites
  • Links from local websites 
  • Localized site content 
  • Follow/nofollow backlink property

What Are The Signals That Help Google See That Your Site Is Targeting A Specific Country? Choose Two Answers.

  • You use the country’s ccTLD
  • You use the “.com,” “.net,” or “.org” TLD 
  • A subfolder of your website contains the country’s name 
  • You use the country’s language in your hreflang directive in the header

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