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SEMrush is an incredibly valuable tool for keyword research and competitive analysis in the realm of digital marketing. Here’s a general outline of how you might use SEMrush for keyword research:
- Keyword Overview: Start by entering a keyword related to your niche or industry into SEMrush’s search bar. You’ll get an overview of various metrics such as search volume, keyword difficulty, CPC (Cost Per Click), competition level, and trend data.
- Related Keywords: SEMrush provides a list of related keywords and phrases that are relevant to your initial search. This helps you discover alternative keywords that you might not have thought of initially.
- Keyword Difficulty: This metric estimates how difficult it would be to rank for a particular keyword in organic search results. It’s essential to consider this when planning your content strategy, as targeting highly competitive keywords might require more time and resources.
- Competitor Analysis: SEMrush allows you to analyze your competitors’ websites and identify the keywords they are ranking for. This information can help you understand their strategies and identify potential gaps or opportunities for your own content.
- Long-Tail Keywords: Long-tail keywords are longer and more specific keyword phrases that typically have lower search volume but higher conversion rates. SEMrush can help you identify long-tail keywords that are relevant to your niche and have less competition.
- Trend Analysis: SEMrush provides trend data that shows how the popularity of a keyword has changed over time. This information can help you identify seasonal trends or emerging topics within your industry.
- Local SEO: If you’re targeting a specific geographic area, SEMrush provides data on local search volume and competition, as well as location-specific keyword suggestions.
Overall, SEMrush is a powerful tool for conducting keyword research and gaining insights into your competitors’ strategies. By leveraging its features effectively, you can optimize your content and improve your search engine rankings.
OFFICIAL LINK FOR THE Semrush Keyword Research Certification EXAM: CLICK HERE
Semrush Keyword Research Certification Exam Answers
Question 1: What are the keyword phrase scores based on?
- Seasonality
- Popularity
- Accuracy
Question 2: Which discovery questions should you ask the business before starting keyword research? Choose 3 options.
- What are your business goals?
- What problem do you have as a business?
- What revenue (the number) did you get/have last year?
- What problem do you solve for the customer?
- Are there any seasonal trends in your audience behavior?
Question 3: Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?
- PPC Keyword Tool
- Keyword Magic Tool
- Keyword Overview
- Organic Traffic Insights
Question 4: What does the keyword difficulty score tell you?
- How difficult it is to understand that keyword
- How difficult it is to rank for that keyword
- How difficult it is to find that keyword during keyword research
Question 5: The search results displayed for any query are based on what Google interprets to be the searcher’s intent.
- TRUE
- FALSE
Question 6: Which SEMrush tool provides you with information about not provided keywords?
- PPC Keyword Tool
- Keyword Magic Tool
- Keyword Overview
- Organic Traffic Insights
Question 7: Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?
- Position Tracking
- Keyword Magic Tool
- Keyword Overview
- Keyword Difficulty
Question 8: Why should you analyze your competitor’s pages that have the most inbound links pointed to them?
- The content of these pages is very difficult to rank for, so you should avoid these topics
- You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
- You should consider that the content of these pages is important to their audience and their customers
Question 9: Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.
- TRUE
- FALSE
Question 10: Proper keyword research allows you to rank with text-only content – and nothing else.
- TRUE
- FALSE
Question 11: What information does the Domain Overview report provide for the queried domain? Choose three options.
- Traffic distribution by source
- Keyword distribution between databases
- Estimated organic and paid traffic
- Mention volume trend
- Top subdomains
- The number of backlinks
Question 12: Organic Research allows you to compare multiple competitors in terms of user engagement.
- True
- False
Question 13: You analyze three of your competitors with Traffic Analytics. Which of them can be considered the one with the most engaging content from the audience’s standpoint?
- Competitor A with 5.31 Pages/Visit, 15:43 Avg. Visit Duration, 21% Bounce Rate
- Competitor C with 8.73 Pages/Visit, 10:28 Avg. Visit Duration, 60% Bounce Rate
- Competitor B with 6.74 Pages/Visit, 3:01 Avg. Visit Duration, 47% Bounce Rate
Question 14: Fill in the blanks: The \_\_\_\_\_\_\_ tool allows you to compare up to five domains to see common and unique keywords. With the help of the \_\_\_\_\_\_\_ tool you can pick the best \_\_\_\_\_\_\_ with the most authority.
- Keyword Gap, Backlink Gap, referring domains
- Keyword Gap, Keyword Gap, keywords
- Backlink Gap, Backlink Gap, referring domains
- Keyword Gap, Backlink Gap, backlinks
Question 15: Fill in the blanks: To find mentions from resources that your competitors have backlinks from and you don’t, use the \_\_\_\_\_\_\_ tool. The \_\_\_\_\_\_\_ tool will help you analyze your top 10 competitors’ content quality. To know how your competitor’s article engages users go to the \_\_\_\_\_\_\_ tool. Make an easy decision on what to write in your next blog post with the \_\_\_\_\_\_\_ tool.
- Brand Monitoring, On Page SEO Checker, Topic Research, Post Tracking
- On Page SEO Checker, Brand Monitoring, Post Tracking, Topic Research
- On Page SEO Checker, Brand Monitoring, Topic Research, Post Tracking
- Brand Monitoring, On Page SEO Checker, Post Tracking, Topic Research
Question 16: Keyword Manager allows you to export keywords directly to the following two SEMrush tools:
- Position Tracking
- Content Analyzer
- Keyword Difficulty
- SEO Content Template
- Keyword Overview
- PPC Keyword Tool
Question 17: Fill in the blanks: Connecting \_\_\_\_\_\_\_\_\_\_\_ to Organic Traffic Insights will help you identify your ‘not provided’ keywords and \_\_\_\_\_\_\_\_\_\_\_ in SEMrush. Connecting \_\_\_\_\_\_\_\_\_\_\_ to the report will let you analyze \_\_\_\_\_\_\_\_\_\_\_.
- Google Search Console, post-click data, Google Analytics, pre-click data
- Google Analytics, post-click data, Google Search Console, pre-click data
- Google Analytics, pre-click data, Google Search Console, post-click data
- Google Search Console, pre-click data, Google Analytics, post-click data
Question 18: Which shape can you compare to the structure of your site content?
- Pyramid, with the home page at the top and the very specific pages at the bottom
- Circle with the home page in center and all other pages equally connected to the home page
- Inverse triangle, with the home page at the bottom and no more than two additional pages connected to the home page
Question 19: When checking your competitors during keyword research, which target keywords should you consider? Choose 2 options.
- low-cost terms
- medium-cost terms
- high-cost terms
Question 20: Which Google tools can you connect to enrich your data when running SEMrush Organic Traffic Insights? Choose two options.
- Google Trends
- Google Search Console
- Google Analytics
- Google Keyword Planner
Question 21: To estimate the probability of getting a clickthrough to your site if you rank #1 for the phrase, check the click potential metric on Keyword Manager.
- TRUE
- FALSE
Question 22: Choose two long tail keyword phrases from the list:
- cheapest winter hat in town
- wool jacket
- buy blue jeans in Denver
- dog food
- one wheel bicycle
Question 23: Fill in the blanks: The search query ‘tickets to Hong Kong’ is an example of an \_\_\_\_\_\_\_\_\_.
- transactional query
- mixed intent query
- navigational query
- informational query
Question 24: In the early days of SEO, Google’s algorithm matched keywords in the search phrase to the same keywords on a web page. What should you do now to be seen as relevant by Google’s algorithm?
- Update your list of keywords at least every 3 months
- Match the intent behind the search
- Match the exact search phrase
Question 25: The only important element of keyword research is understanding your general business concept.
- TRUE
- FALSE
