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HubSpot Social Media Marketing Certification Exam Answers

HubSpot’s approach to social media marketing revolves around helping businesses attract, engage, and delight their audiences through various social media channels. Here’s how HubSpot typically approaches social media marketing:

  1. Content Strategy: HubSpot emphasizes the importance of creating valuable, relevant content that resonates with your target audience. This includes not only promotional content but also educational, entertaining, and informative content that adds value to your followers’ lives.
  2. Social Media Monitoring: HubSpot enables businesses to monitor social media channels for mentions of their brand, products, or industry keywords. This helps businesses stay informed about conversations happening around their brand and industry, allowing them to engage with their audience in real-time.
  3. Social Media Publishing: HubSpot provides tools for scheduling and publishing social media content across various platforms. Businesses can plan their content calendars in advance, ensuring a consistent and strategic approach to their social media presence.
  4. Audience Engagement: HubSpot encourages businesses to actively engage with their audience on social media by responding to comments, messages, and mentions. This fosters a sense of community and helps build stronger relationships with customers and prospects.
  5. Analytics and Reporting: HubSpot offers robust analytics and reporting features to track the performance of social media campaigns. Businesses can measure key metrics such as reach, engagement, click-through rates, and conversions, allowing them to optimize their strategies for better results.
  6. Integration with CRM: HubSpot’s CRM integration allows businesses to track social media interactions alongside other customer interactions. This provides a more complete view of the customer journey and enables more personalized and targeted marketing efforts.
  7. Lead Generation: HubSpot helps businesses leverage social media for lead generation by creating targeted campaigns, promoting gated content, and capturing leads directly from social media platforms.
  8. Social Listening: HubSpot enables businesses to listen to what their audience is saying on social media and gather insights into customer sentiment, preferences, and pain points. This information can inform content creation, product development, and overall marketing strategy.

Overall, HubSpot provides a comprehensive suite of tools and resources to help businesses effectively leverage social media as part of their marketing strategy, driving engagement, loyalty, and ultimately, business growth.

OFFICIAL LINK FOR THE HubSpot Social Media Marketing Certification EXAM : CLICK HERE

HubSpot Social Media Marketing Certification Exam Answers

  • Social media helps you expand your other marketing efforts.
  • Social media helps you attract buyers.
  • Social media helps you send better emails.
  • Social media is a key driver for word-of-mouth marketing.
  • True
  • False
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • True
  • False
  • demonstrate complex concepts quickly and easily
  • directly message a customer to answer a question
  • deliver video podcasts
  • drive traffic and engagement
  • True
  • False
  • A hard look at the data from all your social accounts and the social conversations about your brand and your competitors
  • A method to direct your audience in all channels to the best way they can have a conversation with you
  • A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before
  • A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads
  • Reach
  • Engagement
  • Return on Investment (ROI)
  • Retention and loyalty
  • True
  • False
  • True
  • False
  • Hiring the right number of people
  • Developing the right amount of content
  • Getting executive buy-in for social ideas
  • Retaining customers
  • True
  • False
  • Distributed
  • Dandelion
  • Holistic
  • Hub and Spoke
  • Stakeholders help you plan for the future.
  • Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.
  • Stakeholders help you decide if you need to develop a team to help you do social advertising.
  • Stakeholders help you determine how social media for your company will change in the next year, three years, or five years.
  • To help you discover what hashtags are working the best
  • To determine which channels are the most important
  • To know what type of customer information to regularly monitor
  • To identify individuals who have the biggest following and high social clout
  • True
  • False
  • Sentiment
  • Competitive advantage
  • Click-through rates
  • Customer satisfaction
  • Number of social followers
  • Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.
  • Responding only to negative social posts with helpful, knowledgeable responses shows that you care.
  • Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.
  • Responding to a social post within one hour shows that your company is full of social- savvy whipper snappers
  • Start with the social networks your buyer personas use to learn about and interact with brands.
  • Facebook has over two billion monthly active users, so start there.
  • Create an account on all of them, and see which ones your audience gravitates towards.
  • If you haven’t started your social presence by now, unfortunately it’s too late.
  • Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
  • It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
  • Competitors aren’t the only reason people don’t buy your product or service.
  • Competitive intelligence is best used for highly competitive markets only.
  • Your competitors’ marketing material can be copied and used for your own product or service.
  • Your product team can explain to customers exactly why they built that feature a certain way.
  • Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening.
  • Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer’s needs.
  • It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
  • So that after the investment is made, you can go back and see whether it has lived up to expectations.
  • To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
  • Social monitoring technology is particularly expensive and difficult to determine a return on investment.
  • Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
  • Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
  • Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
  • Stay completely silent and make sure your company never experiences the same thing.
  • They help my pages load faster via social networks.
  • They track who initially shared my company’s content out on social media.
  • They allow me to track where traffic is coming from on social media.
  • They’re really just a nice-to-have for big marketing campaigns.
  • True
  • False
  • photos
  • infographics
  • animated GIFs
  • illustrations
  • Developing content on the fly for local, national, or global events happening online or offline.
  • Developing content on the fly for local, national, or global events happening online only.
  • Developing content on the fly for local, national, or global events happening offline only.
  • Developing content and publishing it in the time zone where the majority of your target audience resides
  • Give up – they’ve already won the space, and it’s doubtful you can catch up at this point.
  • Immediately start doing live video on every channel to take back your audience.
  • Test out live video on different channels, and see how your audience responds.
  • competitors
  • revenue targets
  • business goals and buyer personas
  • budget
  • True
  • False
  • timing
  • budget
  • context
  • personality
  • True
  • False
  • True
  • False
  • Subscribe here”
  • “Donate”
  • “More here”
  • “Watch”
  • True
  • False
  • Creating value for them.
  • Posting only your own content.
  • Re-posting all the content that they share with you.
  • 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
  • 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
  • 20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.
  • True
  • False
  • Provide social proof and amp up your credibility
  • Boost SEO
  • Enable you to get past ad blockers because the content doesn’t come through like a typical ad
  • Extend your budget
  • Provide deep insight into the effectiveness of your content mix
  • True
  • False
  • Micro-influencers
  • Celebrity
  • Local
  • Content creators
  • Industry influencers
  • Relevance
  • Reach
  • Resonance
  • Recognition
  • True
  • False
  • They’re famous.
  • They understand their audience and what they want.
  • They might sabotage your brand if you don’t let them do things their way.
  • They might enlist their famous friends to help your brand.
  • True
  • False
  • UGC helps brands understand their target audience.
  • UGC improves site engagement and time spent on the website.
  • UGC provides means for other users to connect, which then builds a stronger community.
  • UGC is inherently peer reviewed, making it more trustworthy.
  • True
  • False
  • To copy the content for use on the company website and in other advertising
  • To engage the community and reward those who go above and beyond
  • To police any incorrect usage of brand logos and assets
  • None of the above
  • Build your brand
  • Increase customer loyalty
  • Improve reputation
  • All of the above
  • True
  • False
  • A contract between a service provider and a customer regarding the scope of the in- person or over-the-phone service to be provided
  • The agreement a company makes to commit to answering social media responses in a specific amount of time
  • A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
  • An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services
  • True
  • False
  • When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
  • When a salesperson provides value by offering thoughtful content and answering questions for prospects
  • When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
  • When a salesperson supplements their social posts with digital advertising
  • True
  • False
  • 20%
  • 52%
  • 90%
  • 67%
  • After sufficient rapport has been built and the customer is looking for what you have to sell
  • After a prospect follows them back on a social channel
  • After the first casual conversation you have with the person in social media
  • A month after you follow the prospect on social media
  • True
  • False
  • buyer stage; interests
  • problems; ideas
  • interests; intent
  • a blog post on network security
  • your home page
  • a landing page where they can quickly sign up for the webinar
  • your About Us page
  • Facebook will serve these ads on Pinterest in addition to Facebook.
  • They only serve your ads to a small group of highly qualified people.
  • The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile.
  • They’re optimized for a desktop audience, which is proven to convert better than mobile users.
  • average conversion rate
  • average lead-to-customer rate
  • average revenue
  • average lifetime value of a customer
  • Prove the value of social media within your organization.
  • Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.
  • Show influencers how enticing it would be to work with your company.
  • Understand and measure brand reputation and gain control of that conversation.
  • It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign.
  • It can be months before you’ve closed new customers from a social media campaign.
  • Understanding how you stack up to your competition can help you pivot and make better business decisions.
  • Calculating ROI on social media is super hard to prove.
  • True
  • False
  • Educate employees on the importance of having a social media policy for all team members within the organization.
  • Reward the employees who are shining stars and are doing the right things on social media.
  • Research best case studies for brands that are using social media policies effectively.
  • Determine what not to do for social media policies for employees.
  • Employees going rogue on social media
  • A celebrity posting an update that sparks outrage
  • A hack into a Twitter account for a major brand
  • These are all examples of a social media crisis.
  • preparation
  • recovery
  • response
  • crisis
  • True
  • False
  • Pausing marketing emails
  • Sending out promotional sponsored posts and tweets during a crisis
  • Assessing the planned blogging and campaign schedule for appropriateness
  • Creating a blog post to address the situation as needed
  • True
  • False
  • Facebook
  • LinkedIn
  • Snapchat
  • Pinterest
  • True
  • False
  • True
  • False
  • To aid search, track campaigns, and to influence the creation of user-generated content
  • To keep track of ephemeral content that disappears
  • To demonstrate to executives the power of organic reach on a piece of content
  • All of the above
  • True
  • False
  • The distinct and steady personality or style of your brand.
  • A particular identity or image that’s regarded as an asset to a company.
  • The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
  • The set of human characteristics that are attributed to a brand name.
  • True
  • False
  • Increased sales
  • Less returns as individuals do more self-service via social media
  • Saving money on call center interactions
  • Using a social media agency to deliver content to customer
  • True
  • False
  • Yes
  • No
  • True
  • False
  • Ran a massive Facebook campaign to advertise their brand to fans
  • Developed a highly successful public relations campaign that used social media to share their messages
  • Invited their fans to share photos of their trench coat
  • Began working with a famous influencer to take over their Instagram feed
  • Industry
  • Content creator
  • Attorney
  • Local
  • Celebrity
  • Consideration stage
  • Decision stage
  • Awareness stage
  • Evaluation stage
  • True
  • False
  • Using the same image on your ad for over a month
  • Using only Facebook for your advertising strategy
  • Offering the same ebook in your ad for two months straight
  • All of these would contribute to ad fatigue
  • $2.99
  • $3.00
  • $3.01
  • $5.00
  • Prove the value of social media within your organization.
  • Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.
  • Show influencers how enticing it would be to work with your company.
  • Understand and measure brand reputation and gain control of that conversation.
  • Research the costs of agencies that can do the work.
  • Consider industry research to back up your plan.
  • Position your program as an experiment or pilot.
  • Create a robust PowerPoint with statistics to back up your plan.
  • True
  • False
  • crisis plan
  • advocacy plan
  • social media policy
  • Social media helps you expand your other marketing efforts.
  • Social media helps you attract buyers.
  • Social media helps you send better emails.
  • Social media is a key driver for word-of-mouth marketing.
  • Direct sales revenue from social media
  • Mentions
  • Sharing and retweets
  • Likes or Favorites
  • Customer satisfaction
  • Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.
  • Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
  • Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
  • Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.
  • True
  • False
  • Research the costs of agencies that can do the work.
  • Consider industry research to back up your plan.
  • Position your program as an experiment or pilot.
  • Create a robust PowerPoint with statistics to back up your plan
  • They help you make light of what would otherwise feel like serious content.
  • They help you demonstrate complex concepts quickly and easily.
  • They help you show how culturally in-touch you are.

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