From learning about Waze’s community and audience you can reach with your campaigns, to creative best practices that can help you stand out from the crowd, this e-learning course is designed to equip you with the tools you need to drive you to the results you want.
Once you’ve completed the course you’ll be awarded your Waze Certified badge to showcase your Waze knowledge.
GET CERTIFIED : Google Waze Ads Fundamentals Assessment
Here are the answers :
1) CTAs allow you to continue to engage with your consumer even after the drive is complete via hyperlocal push notifications.
- True
- False
2)You have a BOGO special after 5pm on Ice Cream — what CTA would be 2 best to add to the Zero Speed Takeover you serve during the morning?
- Remind Me
- Drive There
- Save Location
- Save Offer
3)Brands can promote where their products can be found using Waze Ads
- True
- False
4)The ______ feature(s) helps keep you top of mind when customers are looking for businesses like yours
- Pins & Search
- Dots & Arrows
- Zero Speed Takeover & Dots
- Location Personalities
5)By mixing and matching formats and CTAs, you can create a strategy that will drive impact year round
- True
- False
6)Waze Ads can help businesses who are looking to
Select All Correct Responses
- Build location awareness
- Increase sales
- Promote a product
- Promote a special offer
7)Waze drivers can report things like heavy traffic, road-closures, hazards and more in real-time using Active Reporting
- True
- False
8)Creative on the Waze platform works best when repurposes from other Ad Platforms
- True
- False
9)What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location
- Location Personalities
- Personality Icons
- Drive-thru personalities
- Location Icons
10)You must have a physical location to advertise on Waze
- True
- False
11)Pin names have a ____ character maximum
- 10
- 20
- 30
- 40
12)______ are strongest when being used as an always-on tactic for location awareness
- Pins
- Zero Speed Takeovers
- Search
- Arrows
13)On average users spend how long using Waze monthly
- 10.5 hours
- 20.5 hours
- 7.5 hours
- 9 hours
14)Waze has _____ of drivers globally
- 130+ Million
- 110+ Million
- 200+ Million
- 90+ Million
15) In 2019 Wazers navigated to how many businesses
- 200M+
- 1B+
- 575M+
- 2B+
16)______ inform and remind customers that your business is on or near their route
- Zero Speed Take Over
- Arrows
- Location Personalities
- Pins
17) ______ are like a digital billboard that is shown to Wazers when their vehicle is safely at a complete stop.
- Pins
- Zero Speed Takeovers
- Search
- Arrows
18)Waze operates in ____ countries around the world
- 100+
- 85+
- 185+
- 190+
19)Zero-Speed Takeovers safely prompt action and engagement when a user is stopped by waiting ____ before showing an ad
- 10 seconds
- 4 seconds
- 2 seconds
- 7 seconds
20)A Wazer seeing an Ice Cream Shop ad that results in an unplanned rerouting to that business to get an milkshake would be an example of what Navigation Behavior
- Spontaneous
- Assisted
- Influenced
- Planned
21)Pins should always include text to increase their visibility
- True
- False
22) Use _____ and capture a drivers attention at the start of the ride to highlight an offer or new location!
- Pins & Search
- Dots & Arrows
- Arrows
- Pins
23)Call to Actions can help you to
Select All Correct Responses
- Spontaneously navigate a user to your location
- Remind a user about a special offer at a later time
- Reach a driver at the beginning of their journey
- All of the above
24) Waze uses the context of a user’s drive to deliver advertising in the most relevant in-car moments.
- True
- False
25)Business descriptions are most optimal when they’re ___ characters
- 80
- 90
- 60
- 100
26)Hyperlocal push notifications can be set by which of the following (check all that apply)
Select All Correct Responses
- Time
- Coupon Expiring
- Location
- Month and day
27) How many crowdsourced reports on routes and road conditions does Waze receive each month?
- 25+ Million
- 35+ Million
- 50+ Million
- 10+ Million
28)Waze can help you grow your business by ____ (select all that apply)
Select All Correct Responses
- Posting new hire fun facts
- Prompting a new location
- Promoting a special offer
- Increasing familiarity with your brand
