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Google Shopping Ads Certification Exam Answers

Clear My Certification April 23, 2024 Google Leave a comment 6,493 Views

Google Shopping Ads are a type of online advertising service provided by Google that allows businesses to promote their products directly within Google search results. Unlike text ads, which are purely text-based, Shopping Ads display a product image, title, price, store name, and other relevant information right within the search results. These ads appear either at the top of the search results page or within the “Shopping” tab. Here’s how they work:

  1. Product Feed Creation: Merchants create a product feed containing information about their products, such as title, description, price, image URL, and other attributes. This feed is then uploaded to Google Merchant Center.
  2. Google Merchant Center Setup: Businesses set up a Google Merchant Center account and link it to their Google Ads account. The product feed is uploaded to the Merchant Center.
  3. Campaign Creation: In Google Ads, businesses create Shopping campaigns and set bidding and budget parameters. They can also specify targeting options, such as location, device, and demographics.
  4. Ad Auction: When a user enters a search query relevant to a product in the merchant’s feed, Google determines if any products from that feed match the query. If so, an ad auction takes place.
  5. Ad Display: If the merchant’s bid is competitive and the product is deemed relevant to the search query, Google displays the Shopping Ad along with other relevant information like price and store name.
  6. Clicks and Conversions: Users who click on the ad are directed to the merchant’s website or product page, where they can make a purchase.

Google Shopping Ads offer several advantages for businesses, including increased visibility for products, higher click-through rates due to visual appeal, and better-qualified traffic since users see product details and prices before clicking on the ad. Additionally, Google Shopping Ads allow businesses to reach potential customers who are actively searching for specific products, making them more likely to convert.

Google Shopping Ads Exam Quiz Answers

Question 1: Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

  • True
  • False

Question 2: What can Local Catalog Ads do?

Select All Correct Responses

  • Reach mobile shoppers
  • Drive store visits
  • Promote store deals
  • All of the above

Question 3: Which of the following is something retailers shouldn’t do in a shifting retail landscape?

  • Accelerate by making data the foundation of everything they do
  • Connect with customers anywhere and everywhere they are in a brand-first way
  • Provide minimal information to simply things
  • Remove friction to drive action

Question 4: Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

  • Any shopping queries
  • Broader queries
  • Local intent queries
  • Long-tail or specific queries

Question 5: Smart Shopping campaigns simplify campaign management by automating which of the following?

Select All Correct Responses

  • Ad creation
  • Targeting
  • Bidding
  • All of the above

Question 6: True or false? Shopping ads use product data to determine how and where to show ads.

  • True
  • False

Question 7: True or false? Shopping campaigns can help promote online and local inventory.

  • True
  • False

Google Shopping Ads Final Exam Quiz Answers

Question 1: Which of these statements about Performance Max campaigns is accurate?

  • Performance Max campaigns let you find and reach audiences across Google’s platform without needing to create different campaigns for each channel.
  • Performance Max campaigns can help you find and reach audiences across Google by creating different campaigns for every channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search without creating different campaigns for every channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search through the creation of different campaigns for Shopping and Search.

Question 2: Which of these things does a Performance max campaign automatically optimize?

  • Product feed creation
  • Budget allocation across networks
  • Campaign creation
  • Country of sale

Question 3: What are two features of a Standard Shopping campaign? (Choose two.)

Select 2 Correct Responses

  • You can create and edit an ad format.
  • You can optimize your goals based on real-time signals across all Google platforms.
  • You can set up campaign, bidding, and product groups manually.
  • You can optimize campaign performance and bids through automated bidding.

Question 4: Which of these is an online sales goal?

  • You want to promote your product and drive consumers to your physical location.
  • You want your consumers to schedule an appointment before purchasing the product.
  • You want to promote your online inventory and drive consumers to purchase a product on your website.
  • You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.

Question 5: You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
  • Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
  • Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  • Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes

Question 6: You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? (Choose two.)

Select 2 Correct Responses

  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
  • Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
  • Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.

Question 7: Where can your shoppers check out when purchasing an item? (Choose two.)

Select 2 Correct Responses

  • Your local store
  • Your website
  • Maps
  • Google Images

Question 8: Which of these configurations do you need prior to launching a Performance Max campaign?

  • Product feed in Merchant Center
  • Assets
  • Enable enhanced conversions
  • Keywords

Question 9: What triggers a charge for a Shopping ad?

  • Someone making a purchase on the site
  • Someone searching for an item
  • Someone clicking on an ad and landing on the site
  • Someone viewing an ad without engaging wtih the content

Question 10: You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?

  • Return policy
  • Restricted content
  • Prohibited practice
  • Misrepresentation of self or product

Question 11: Which of these are ways you can help build a better consumer experience to drive action? (Choose three.)

Select 3 Correct Responses

  • Offer an easy checkout process.
  • Simplify the shopping experience by providing minimal information.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Let shoppers buy online and pick up in-store.
  • Adopt a single channel experience (online only or offline only).

Question 12: How does Google enforce policy violations?

  • Item disapproval and account suspension
  • Campaign disapproval and ad suspension
  • Feed disapproval and item suspension
  • Ad disapproval and campaign suspension

Question 13: Which three benefits are associated with a Performance Max campaign? (Choose three.)

Select 3 Correct Responses

  • Let’s you manually set up campaigns
  • Let’s you reach customers across Google platforms
  • Let’s you simplify campaign management.
  • Uses AI to help you optimize goals

Question 14: What are the three main components of Google’s policy mission statement? (Choose three.)

Select 3 Correct Responses

  • Protect the business from fraudulent charges
  • Promote positive experience for all users
  • Guarantee revenue for businesses
  • Protect users’ online safety
  • Implement fair and consistent policies

Question 15: Which of these statements about Shopping Ads is true?

  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

Question 16: What’s an example of an omnichannel goal?

  • The store marketing team at a large pet company wants to double only in-store sales by Q4.
  • A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
  • The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
  • A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.

Question 17: A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

Question 18: You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

  • They can be served by any Comparison Shopping Service (CSS) you work with.
  • They can be served by one Comparison Shopping Service (CSS).
  • They can be served by Google Merchant Center only.
  • They can be served by Google My Business.

Question 19: If a person wants to opt in to the Product Ratings Program, where should they go?

  • Google Ads
  • Google My Business
  • Product feed
  • Google Merchant Center

Question 20: You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.
  • Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.
  • Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.

Question 21: In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?

  • Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.
  • Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.
  • Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
  • Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory, while Performance Max ads have a more targeted reach.

Question 22: You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

  • Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
  • Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
  • Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.

Question 23: You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? (Choose two.)

Select 2 Correct Responses

  • Boost profitability, traffic, customer base, and sales with Shopping ads.
  • Provide personalized experiences that meet shopper expectations online or in-store.
  • Uncover the needs to meet the requirements of curious and impatient consumers.
  • Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.

Question 24: What are two ways you can upgrade all of your Smart Shopping campaign to Performance Max at once? (Choose two.)

Select 2 Correct Responses

  • Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  • Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.

Question 25: Where might you see Standard Shopping ads? (Choose three.)

Select 3 Correct Responses

  • Google Maps
  • The Shopping tab
  • Gmail
  • Google Search
  • Google Images

Question 26: When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

  • price
  • availability
  • product_type
  • image_link

Question 27: Which two formats are available in a Performance Max campaign but unavailable in a Standard Shopping campaign? (Choose two.)

Select 2 Correct Responses

  • Responsive Display Ads
  • Product Shopping Ads
  • Local Inventory Ads
  • Gmail Ads

Question 28: You’re using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Performance Max?

  • Product-oriented
  • Manual bids
  • Auction
  • Reach

Question 29: If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

  • Add negative keywords in the ad
  • Add negative keywords in Merchant Center
  • Add negative keywords in the campaign
  • Add negative keywords in the product feed

Question 30: You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

  • Lead
  • Sales
  • Awareness
  • Website traffic

Question 31: How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?

  • Email notification in Google Merchant Center
  • Email notification in Google Merchant Center and Google Ads
  • Email notification in Google My Business
  • Email notification in Google Ads

Question 32: How do Google Ads and Google Merchant Center interact with each other?

  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 33: Which of these website features are required in order to advertise on Shopping ads?

  • Store policy
  • Full contact information
  • Country-specific destination URL
  • Secure checkout

Question 34: You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

  • In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available. Both of these things are requirements.
  • Don’t do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it’s not a violation to exclude it.
  • Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it’s not obligated to have the policy on the website landing page as long as there’s a disclaimer.
  • Make sure you clearly state your refund policy on the landing page. It’s acceptable that you don’t allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it’s readily available.

Question 35: You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.

Question 36: If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

  • Maximize Clicks
  • Target Return on Ad Spend (tROAS)
  • Enhanced CPC
  • Manual Max CPC

Question 37: Of these programs, which are the most commonly used in Google Merchant Center? (Choose two.)

Select 2 Correct Responses

  • Product Ratings
  • Local campaigns
  • Store Ratings
  • Promotions

Question 38: What’s the purpose of attributes in the product feed?

  • Attributes are the data points that describe a product.
  • Attributes are keywords that describe a product.
  • Attributes are numerals only that describe a product.
  • Attributes are text only that describe a product.

Question 39: According to Google Ads Policy, which category type does irresponsible data collection fall under?

  • Restricted content
  • Editorial standards
  • Prohibited content
  • Prohibited practice

Question 40: Which of these statements is true of Performance Max campaigns?

  • Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
  • Performance Max campaigns offer the choice of adding manual input and advanced AI.
  • Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
  • Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.

Question 41: Which two statements describe what makes Shopping campaigns different from Search campaigns? (Choose two.)

Select 2 Correct Responses

  • Shopping ads are manually generated.
  • Shopping campaigns are organized by ad groups instead of products groups.
  • Shopping campaigns rely on product information instead of keywords.
  • Shopping campaigns are organized by product groups.

Question 42: What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

  • Google My Business account suspension
  • Google Ads account suspension
  • Feed suspension
  • Google Merchant Center account suspension

Question 43: How can Shopping help you reach your goals? (Choose three.)

Select 3 Correct Responses

  • Build better consumer experiences
  • Drive app downloads
  • Use data to fuel growth
  • Secure leads and contacts
  • Drive traffic and sales

Question 44: What goal in a Performance max campaign will help you get new customers?

  • Customer selection
  • Customer acquisition
  • Customer retention
  • Customer focus

Question 45: How are Shopping ads created?

  • Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
  • Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
  • Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.
  • Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.

Question 46: If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? (Choose two.)

Select 2 Correct Responses

  • Enhanced cost-per-click (eCPC)
  • Target return on ad spend (tROAS)
  • Viewable cost per impression (CPM)
  • Maximize conversion value

Question 47: What’s the purpose of products groups in a Shopping campaign?

  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.

Question 48: What marketing objective does Performance Max for Retail use?

  • Mobile App
  • Awareness
  • Online Sales
  • Lead Generation

Question 49: Which of these ways can Shopping ads help retailers connect with potential shoppers? (Choose two.)

Select 2 Correct Responses

  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

Question 50: Which of these components are optimized automatically with a Smart Shopping campaign?

  • Budget allocation across networks
  • Country of sale
  • Product feed creation
  • Campaign creation

Question 51: Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

  • Target Return on Ad Spend (tROAS)
  • Maximize Clicks
  • Enhanced CPC
  • Manual Max CPC

Question 52: Which definition corresponds to a free product listing?

  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.

Question 53: What are the three main aspects of Google’s policy mission statement? (Choose three.)

Select 3 Correct Responses

  • Protect the business from fraudulent charges
  • Drive revenue for businesses
  • Implement fair and consistent policies
  • Protect users’ online safety
  • Promote positive experience for all users

Question 54: Why is it recommended to have a remarketing list with a Smart Shopping campaign?

  • A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  • A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
  • A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.

Question 55: What are three benefits of a Smart Shopping campaign? (Choose three.)

Select 3 Correct Responses

  • You can optimize on goals using manual signals
  • You set up campaigns manually
  • You reach customers across Google platforms
  • Easy integration helps you simplify campaign management
  • You use real-time signals to help you optimize goals

Question 56: Where can Standard Shopping ads appear? (Choose three.)

Select 3 Correct Responses

  • Google Images
  • The Shopping tabs
  • Google Search
  • Google Maps
  • Gmail

Question 57: You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? (Choose two.)

Select 2 Correct Responses

  • Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
  • Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

Question 58: You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?

  • Real-time signal
  • Goal-oriented
  • Manual bids
  • Reach

Question 59: How can Shopping ads help retailers connect with potential shoppers? (Choose two.)

Select 2 Correct Responses

  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.

Question 60: Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

  • Product Shopping Ads
  • Local Inventory Ads
  • Responsive Display Ads
  • Gmail Ads

Question 61: Which basic website requirement must everyone follow in order to advertise on Shopping ads?

  • Store policy
  • Full contact information
  • Secure checkout
  • Country-specific destination URL

Question 62: What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

  • Add negative keywords in the campaign
  • Add negative keywords in Merchant Center
  • Add negative keywords in the product feed
  • Add negative keywords in the ad

Question 63: If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

  • Optimize for store visits
  • Target return on ad spend (tROAS)
  • Click-through rate
  • Enhanced cost-per-click (eCPC)

Question 64: You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Question 65: What are three ways your shoppers can check out when purchasing an item? (Choose three.)

Select 3 Correct Responses

  • Checkout on your website
  • Checkout on Gmail
  • Checkout on Google
  • Checkout in your local store
  • Checkout on Maps

Question 66: Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

  • image_link
  • availability
  • product_type
  • price

Question 67: What are two commonly used programs in Google Merchant Center? (Choose two.)

Select 2 Correct Responses

  • Promotions
  • Product Ratings
  • Store Ratings
  • Local campaigns

Question 68: How does Google Merchant Center interact with Google Ads?

  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 69: You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?

  • Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Question 70: Which category type does irresponsible data collection fall under in the Google Ads Policy?

  • Prohibited content
  • Editorial standards
  • Prohibited practice
  • Restricted content

Question 71: Which of these is a benefit of Shopping Ads?

  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.

Question 72: What happens after a policy violation?

  • Campaign disapproval and ad suspension
  • Item disapproval and account suspension
  • Ad disapproval and campaign suspension
  • Feed disapproval and item suspension

Question 73: Which of these things does a Smart Shopping campaign automatically optimize?

  • Campaign creation
  • Product feed creation
  • Budget allocation across networks
  • Country of sale

Question 74: How can conversion tracking help users?

  • They can identify the number of potential users who are interested in your product or likely to convert.
  • They can measure conversion data. Conversion tracking is a report that you add to your campaign.
  • They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
  • They can make decisions based on conversion data and users interested in your product.

Question 75: A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

Question 76: What’s an example of an online sales goal?

  • You want to promote your online inventory and drive consumers to purchase a product on your website.
  • You want to promote your product and drive consumers to your physical location.
  • You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  • You want your consumers to schedule an appointment before purchasing the product.

Question 77: Which ad format promotes in-store products and also drives traffic to stores?

  • Local inventory ads
  • Product Shopping ads
  • Carousel ads
  • Gmail ads

Question 78: How many Smart Shopping campaigns should you create to maximize performance?

  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Question 79: How do Smart Shopping campaigns work?

  • Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.

Question 80: Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

  • Email notification in Google My Business
  • Email notification in Google Merchant Center and Google Ads
  • Email notification in Google Merchant Center
  • Email notification in Google Ads

Question 81: Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

  • Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
  • Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
  • Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
  • Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.

Question 82: Which definition of attributes in the product feed is correct?

  • Attributes are keywords that describe a product.
  • Attributes are text only that describe a product.
  • Attributes are the data points that describe a product.
  • Attributes are numerals only that describe a product.

Question 83: You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

  • Return policy
  • Unsupported Shopping content
  • Usefulness
  • Misrepresentation of self or product

Question 84: Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?

  • Product Shopping Ads
  • Local Inventory Ads
  • Gmail Ads
  • Responsive Display Ads

Question 85: You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

  • By Google My Business.
  • By Google Merchant Center only
  • By one Comparison Shopping Service (CSS)
  • By any Comparison-Shopping Service (CSS) you work with

Question 86: What are three ways that you can help build a better consumer experience to drive action? (Choose three.)

Select 3 Correct Responses

  • Let shoppers buy online and pick up in-store.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Simplify the shopping experience by providing minimal information.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.

Question 87: Which of these are ways Shopping helps you reach your goals? (Choose three.)

Select 3 Correct Responses

  • Build better consumer experiences
  • Use data to fuel growth
  • Drive app downloads
  • Drive traffic and sales
  • Secure leads and contacts

Question 88: Which of these choices describes a free product listing?

  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Question 89: Which of the following is true of attributes in the product feed?

  • Attributes are the data points that describe a product.
  • Attributes are keywords that describe a product.
  • Attributes are text only that describe a product.
  • Attributes are numerals only that describe a product.

Question 90: Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

  • Lead
  • Awareness
  • Website traffic
  • Sales

Question 91: You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.

Question 92: Which two statements capture what differentiates Shopping campaigns from Search campaigns? (Choose two.)

Select 2 Correct Responses

  • Shopping campaigns are organized by product groups.
  • Shopping campaigns rely on product information instead of keywords.
  • Shopping campaigns are organized by ad groups instead of products groups.
  • Shopping ads are manually generated.

Question 93: Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

  • The product feed
  • The Merchant Center
  • The ad
  • The campaign

Question 94: You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

  • Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
  • Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  • Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top

Question 95: Which of these statements about Smart shopping campaigns is accurate?

  • Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Question 96: Where would you go to opt in to the Product Ratings program?

  • Google Ads
  • Google My Business
  • Product feed
  • Google Merchant Center

Question 97: When do you pay for a Shopping ad?

  • When someone views your ad without engaging with the content
  • When someone searches for your item
  • When someone clicks on your ad and lands on the site
  • When someone makes a purchase on the site

Question 98: Which of these programs are commonly used in Google Merchant Center? (Choose two.)

Select 2 Correct Responses

  • Store Ratings
  • Local campaigns
  • Product Ratings
  • Promotions

Question 99: You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behaviour has changed—they tend to be buying less and less with each transaction. Which two actions should you take? (Choose two.)

Select 2 Correct Responses

  • Uncover the needs to meet the requirements of curious and impatient consumers.
  • Drive profitability, traffic, customer base, and sales with Shopping ads.
  • Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out.
  • Provide personalized experiences that meet shopper expectations online or in-store.

Question 100: You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

  • Usefulness
  • Return policy
  • Unsupported Shopping content
  • Misrepresentation of self or product

Question 101: You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Question 102: How would you accurately describe the function of product groups in a Shopping campaign?

  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.

Question 103: If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

  • Target Return on Ad Spend (tROAS)
  • Enhanced CPC
  • Maximize Clicks
  • Manual Max CPC

Question 104: Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

  • Click-through rate
  • Target return on ad spend (tROAS)
  • Optimize for store visits
  • Enhanced cost-per-click (eCPC)

Question 105: You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.

Question 106: You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.

Question 107: Which of these statements about product groups in a Shopping campaign is true?

  • Product groups are used to specify which products from your feed you want to advertise in each campaign.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.

Question 108: In which three places can Standard Shopping ads appear? (Choose three.)

Select 3 Correct Responses

  • The Shopping tabs
  • Google Search
  • Google Images
  • Gmail
  • Google Maps

Question 109: Which of these formats promotes in-store offerings while also driving traffic to stores?

  • Carousel ads
  • Gmail ads
  • Local inventory ads
  • Product Shopping ads

Question 110: What’s the benefit of conversion tracking?

  • You can make decisions based on conversion data and users interested in your product.
  • You can identify the number of potential users who are interested in your product or likely to convert.
  • You can measure conversion data. Conversion tracking is a report that you add to your campaign.
  • You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

Question 111: What are two ways Shopping ads can help retailers connect with potential shoppers? (Choose two.)

Select 2 Correct Responses

  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.

Question 112: What are free product listings?

  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.

Question 113: What’s the relationship between Google Merchant Center and Google Ads?

  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 114: You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

Question 115: Which of these statements is true of Smart Shopping campaigns?

  • Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization, driving simplicity, performance and reach
  • Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks, driving performance, simplicity, and reach.
  • Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.

Question 116: Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

  • Target Return on Ad Spend (tROAS)
  • Manual Max CPC
  • Enhanced CPC
  • Maximize Clicks

Question 117: You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?

  • Unsupported Shopping content
  • Misrepresentation of self or product
  • Usefulness
  • Return policy

Question 118: How can you help build a better consumer experience to drive action? (Choose three.)

Select 3 Correct Responses

  • Let shoppers buy online and pick up in-store.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.
  • Simplify the shopping experience by providing minimal information.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

Question 119: Which of these formats promotes in-store products and drives traffic to brick-and-mortar locations?

  • Product Shopping ads
  • Gmail ads
  • Local inventory ads
  • Carousel

Question 120: You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Question 121: What happens if you violate Google Policy?

  • Your item is disapproved and your account is suspended.
  • Your feed is disapproved and your item is suspended.
  • Your campaign is disapproved and your ad is suspended.
  • Your ad is disapproved and your campaign is suspended.

Question 122: Which of these is a requirement for advertising on Shopping ads?

  • Secure checkout
  • Full contact information
  • Store policy
  • Country-specific destination URL

Question 123: How can a remarketing list help a Smart Shopping campaign?

  • A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  • A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
  • A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

Question 124: What are two bidding strategies that you can use in your Standard Shopping campaign? (Choose two.)

Select 2 Correct Responses

  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

Question 125: Which of these tactics would help you maximize performance for a Smart Shopping campaign?

  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Question 126: What are three ways Shopping ads help you reach your goals? (Choose three.)

Select 3 Correct Responses

  • Secure leads and contacts
  • Build better consumer experiences
  • Use data to fuel growth
  • Drive app downloads
  • Drive traffic and sales

Question 127: You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?

  • Sales
  • Awareness
  • Website traffic
  • Lead

Question 128: Which of the following are options for checking out when shoppers purchase an item? (Choose three.)

Select 3 Correct Responses

  • Checkout on Gmail
  • Checkout in your local store
  • Checkout on your website
  • Checkout on Google
  • Checkout on Maps

Question 129: A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

Question 130: You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

  • Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
  • Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Question 131: How do Performance Max campaigns work?

  • Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
  • Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
  • Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.

Question 132: What are Performance Max Campaigns?

  • Performance Max campaigns give you complete control over the campaign setup, ad, and bidding.
  • Performance Max campaigns optimize toward a retailer’s business goals across Google’s suite of ad networks through the use of AI. This drives performance, simplicity, and reach.
  • Performance Max campaigns provide the options of adding manual input and advanced AI.
  • Performance Max campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach.

Question 133: What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

  • Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
  • Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
  • Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
  • Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.

Question 134: You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?

  • Performance Max campaigns let you create a campaign for each channel, which is a great way to find and reach audiences across Google.
  • Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.
  • Performance Max campaigns let you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search by through the creation of a separate campaign for Shopping and Search.

Question 135: If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?

  • The customer retention setting
  • The customer focus setting
  • The customer selection setting
  • The customer acquisition setting

Question 136: What’s automatically optimized with a Performance max campaign?

  • Country of sale
  • Campaign creation
  • Product feed creation
  • Budget allocation across networks

Question 137: You own a small business that sells baseball caps. You’re set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

  • Budget is allocated manually across channels according to your channel preference. You control the campaign setup but optimize by channel manually.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is allocated across channels according to performance. There’s no need to create a separate campaign for each channel.
  • Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.

Question 138: You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

  • Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.

Question 139: Which Performance max campaign setting will help you determine the value of getting new customers?

  • The customer retention setting helps you determine the value of acquiring new customers.
  • The customer focus setting helps you determine the value of acquiring new customers.
  • The customer selection setting helps you determine the value of acquiring new customers.
  • The customer acquisition setting helps you determine the value of acquiring new customers.

Question 140:  Which of these marketing objectives does Performance Max for Retail rely upon?

  • Lead Generation
  • Awareness
  • Online Sales
  • Mobile App

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